{"id":9650,"date":"2014-01-17T15:19:33","date_gmt":"2014-01-17T21:19:33","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=9650"},"modified":"2014-01-17T15:19:33","modified_gmt":"2014-01-17T21:19:33","slug":"sell-pen-wolf-wall-street","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/01\/17\/sell-pen-wolf-wall-street\/","title":{"rendered":"&#8220;Sell me this pen&#8221;  (The Wolf Of Wall Street)"},"content":{"rendered":"<p style=\"text-align: justify\">The Wolf of Wall Street (2013) del director Martin Scorsese es una de las pel\u00edculas que agregar\u00eda en la lista de \u201cobligadas a ver\u201d, fue puntuada por IMDb con 8.7 y nominada para llevarse el premio a mejor pel\u00edcula en los premios de la academia. Para ser sinceros, esta no es una nota con critica del s\u00e9ptimo arte porque no me considero con los conocimientos necesarios para hacerlo, m\u00e1s bien es una nota donde comparto un extracto de este film para analizar.<\/p>\n<p style=\"text-align: justify\">En una parte de la trama, Belfort (DiCaprio) en un intento de armar su fuerza de ventas y motivarlos, le pide a sus aspirantes que le vendan una pluma, para los que no la han visto:<\/p>\n<p>\u00a0<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/UIb3k21q4jc?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=es-MX&autohide=2&wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify\"><strong>Puntos analizar desde el enfoque de marketing:<\/strong><\/p>\n<ul style=\"text-align: justify\">\n<li>Lider de fuerza de ventas debe de ser entusiasta, seguro de si mismo, con excelente imagen f\u00edsica, debe de trasmitir los valores de su empresa y proyectar que tiene lo que los dem\u00e1s desean y que ese deseo lo pueden satisfacer adquiriendo el producto en cuesti\u00f3n, en este caso Belfort con esta escena nos dice que un buen vendedor puede vender lo que sea y estoy totalmente de acuerdo.<\/li>\n<li>En la parte que Belfort dice \u201cMuestrale como se hace\u201d es incentivar y motivar a los \u201cvendedores\u201d es usar las emociones que los lleven a la acci\u00f3n. Por un lado, utiliza el \u201cmuestrale\u201d como un \u201ctu puedes y ellos no\u201d y la reacci\u00f3n de los dem\u00e1s ser\u00e1 \u201cSi \u00e9l puede, yo tambi\u00e9n\u201d Es importante que una fuerza de ventas se sienta motivada, crea en lo que vende y que proyecte a los clientes lo ideal para como anteriormente menciono, llevar a la acci\u00f3n, en este caso la venta.<\/li>\n<li>\u00a0Mi parte favorita: \u201cEscribe tu nombre en esa servilleta\u201d. Creo que es una de las partes fundamentales del marketing, citando a Belfort: \u201cEs crear necesidad\u201d cambiar\u00eda la palabra necesidad por deseo.\u00a0\u00bfPor qu\u00e9? Las necesidades por as\u00ed decirlo ya est\u00e1n establecidas, como lo dice la pir\u00e1mide de Maslow (psic\u00f3logo estadounidense) las necesidades de un ser social son: Autorealizaci\u00f3n, reconocimiento, afiliaci\u00f3n, seguridad y fisiolog\u00eda, es por eso que los deseos a diferencia de las necesidades, si se pueden crear. Un deseo es la forma en la que el consumidor percibe que puede satisfacer una necesidad.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Estos tres puntos, son los que considero los m\u00e1s importantes a analizar , adem\u00e1s de que esta herramienta de \u201cSell me the pen\u201d es una t\u00e9cnica que utilizan las empresas al momento de las entrevistas\u00a0\u00bfLes ha tocado?\u00a0\u00bfDe qu\u00e9 otra forma vender\u00edan la pluma?<\/p>\n<p style=\"text-align: justify\">\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The Wolf of Wall Street (2013) del director Martin Scorsese es una de las pel\u00edculas que agregar\u00eda en&hellip;\n","protected":false},"author":97,"featured_media":9663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-9650","post","type-post","status-publish","format-standard","has-post-thumbnail","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Sell me this pen&quot; 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Los chicos de ROCKSTAR GAMES, nos han dado una sorpresa que se ven\u00eda rumoreando desde hace mucho tiempo, y es que en la nueva versi\u00f3n para NEXT GEN de PS4 y XBOX ONE, estaremos con\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/gta-scaled.jpg?fit=1200%2C750&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/gta-scaled.jpg?fit=1200%2C750&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/gta-scaled.jpg?fit=1200%2C750&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/gta-scaled.jpg?fit=1200%2C750&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/gta-scaled.jpg?fit=1200%2C750&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":11818,"url":"https:\/\/kalot.com.mx\/site\/2014\/02\/16\/ganadores-premios-bafta-2014-cuaron-se-lleva-6-galardones\/","url_meta":{"origin":9650,"position":3},"title":"Ganadores Premios BAFTA 2014; Cuar\u00f3n se lleva 6 galardones","author":"Omar Herrera","date":"16 febrero, 2014","format":false,"excerpt":"Los BAFTA (British Academy of Film and\u00a0 Television Arts) tambi\u00e9n conocidos como Premios de Cine de la Academia Brit\u00e1nica resultan ser la antesala perfecta para los \u00d3scar ya que a menudo son citados como los equivalentes a los AMPAS estadounidenses. La academia est\u00e1 compuesta, en su conjunto, de aproximadamente 6500\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/alfonsocuaron.jpg?fit=948%2C534&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/alfonsocuaron.jpg?fit=948%2C534&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/alfonsocuaron.jpg?fit=948%2C534&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/alfonsocuaron.jpg?fit=948%2C534&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":17586,"url":"https:\/\/kalot.com.mx\/site\/2014\/08\/12\/ps4-anda-de-10-pero-millones\/","url_meta":{"origin":9650,"position":4},"title":"PS4 anda de 10, pero millones.","author":"HM_MKT007","date":"12 agosto, 2014","format":false,"excerpt":"En estos d\u00edas se realiza la GAMESCOM 2014 desde COLONIA, en ALEMANIA, que viene a entrar como la segunda expo m\u00e1s importante de la industria a nivel mundial (Aspecto debatible claro), y en esta tendremos noticias importantes de videojuegos que en esta semana analizaremos. SONY a debutado, dando y confirmando\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/08\/PS4.jpg?fit=1200%2C704&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/08\/PS4.jpg?fit=1200%2C704&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/08\/PS4.jpg?fit=1200%2C704&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/08\/PS4.jpg?fit=1200%2C704&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/08\/PS4.jpg?fit=1200%2C704&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2671,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/30\/el-deporte-vencio-al-crimen-organizado-fifa-14-desbanca-gta-v-en-ventas-en-la-gran-bretana-ea-fifa14\/","url_meta":{"origin":9650,"position":5},"title":"EL DEPORTE VENCIO AL CRIMEN ORGANIZADO, FIFA 14 desbanca a GTA V en ventas en la Gran Breta\u00f1a. @EA  #FIFA14","author":"HM_MKT007","date":"30 septiembre, 2013","format":false,"excerpt":"\u00a0 Todos pens\u00e1bamos que GTA5, ser\u00eda supremo en todos los aspectos por mucho tiempo, pero o sorpresa para ROCKSTAR, en este momento, ante el lanzamiento del nuevo heredero de la saga FIFA, es decir, FIFA 14, ha sorprendido a propios y extra\u00f1os, ya que su versi\u00f3n para la generaci\u00f3n actual\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/fifa14-chicharito-shot.jpg?fit=760%2C428&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/fifa14-chicharito-shot.jpg?fit=760%2C428&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/fifa14-chicharito-shot.jpg?fit=760%2C428&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/fifa14-chicharito-shot.jpg?fit=760%2C428&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/9650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=9650"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/9650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/9663"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=9650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=9650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=9650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}