{"id":9397,"date":"2014-01-12T15:05:41","date_gmt":"2014-01-12T21:05:41","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=9397"},"modified":"2014-01-12T15:12:31","modified_gmt":"2014-01-12T21:12:31","slug":"pg-nuevamente-gracias-mama","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/01\/12\/pg-nuevamente-gracias-mama\/","title":{"rendered":"P&#038;G: Nuevamente \u201cGracias mam\u00e1\u201d"},"content":{"rendered":"<p style=\"text-align: justify;\">En el a\u00f1o 2012 con motivo de los juegos ol\u00edmpicos en Londres, Procter &amp; Gamble junto con la agencia de publicidad <b>\u00a0<a href=\"http:\/\/www.wk.com\" target=\"_blank\">Wieden + Kennedy<\/a><\/b> lanzaron una campa\u00f1a muy emotiva que agradec\u00eda a las mam\u00e1s por su esfuerzo y dedicaci\u00f3n para sacar a sus hijos adelante.<\/p>\n<p style=\"text-align: justify;\">Con mas de 50 marcas (Gillette, Duracell, Ariel, Pampers, Pantene, Crest, Oral B, por mencionar algunas), La firma de origen estadounidense tiene una tarea dif\u00edcil en cuestiones de comunicaci\u00f3n, es por eso que me resulta acertada la estrategia de la marca al publicitar a P&amp;G en general y no a cada una de sus marcas por separado.<\/p>\n<p style=\"text-align: justify;\">A continuaci\u00f3n comparto el spot \u201cel mejor trabajo\u201d, lanzado para las olimpiadas de Londres en 2012:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/6YZEwkx2O04?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: justify;\">Debido al \u00e9xito obtenido (el spot<b> \u201cEl mejor trabajo\u201d<\/b> gan\u00f3 el Premio Emmy al mejor anuncio en horario primetime, adem\u00e1s de dos Leones de Oro y tres de Plata en el Festival de Publicidad Internacional \u201cCannes Lions\u201d) la agencia <a href=\"http:\/\/www.wk.com\" target=\"_blank\"><b>Wieden + Kennedy<\/b> <\/a>lanzo la secuela del comercial en donde \u00a0se muestra como las madres de los deportistas los acompa\u00f1an en todo momento.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/N6YHQIbq9io?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: justify;\">Por ultimo en d\u00edas anteriores se lanz\u00f3 un nuevo spot que tiene relaci\u00f3n directa con los <a href=\"http:\/\/www.sochi2014.com\/en\" target=\"_blank\">juegos ol\u00edmpicos de invierno<\/a> que se llevar\u00e1n a cabo en febrero, en la cual siguen manteniendo el mismo mensaje: \u201cGracias mam\u00e1\u201d.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/57e4t-fhXDs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: justify;\">Para externar su apoyo y agradecimiento, P&amp;G ha enviado 1.000 d\u00f3lares en tarjetas regalo de Visa a 357 madres de deportistas ol\u00edmpicos con el fin de que puedan viajar a Sochi a ver a sus hijos.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente: <a href=\"http:\/\/www.marketingdirecto.com\/actualidad\/publicidad\/procter-gamble-presenta-una-emotiva-secuela-del-mitico-spot-gracias-mama-para-los-juegos-olimpicos-de-invierno\/\" target=\"_blank\">Marketing Directo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"En el a\u00f1o 2012 con motivo de los juegos ol\u00edmpicos en Londres, Procter &amp; Gamble junto con la&hellip;\n","protected":false},"author":7,"featured_media":9399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"P&G: Nuevamente \u201cGracias mam\u00e1\u201d | 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La m\u00fasica es un medio bastante efectivo que puede aumentar la efectividad del mensaje.\u00a0 De\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":16236,"url":"https:\/\/kalot.com.mx\/site\/2014\/05\/21\/lego-la-oportunidad-de-crear-alianzas\/","url_meta":{"origin":9397,"position":2},"title":"Lego: la oportunidad de construir alianzas","author":"Edgar Villanueva","date":"21 mayo, 2014","format":false,"excerpt":"El posicionamiento de Lego en el mercado es indiscutible, ya que gran parte de las personas identifica la marca y a qu\u00e9 se dedica, sin importar si han comprado o no alguno de sus variados productos. Dicho posicionamiento facilita bastante la creaci\u00f3n de alianzas con otras marcas ya que el\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/13265962964_1d2f6df715_k.jpg?fit=1200%2C848&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/13265962964_1d2f6df715_k.jpg?fit=1200%2C848&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/13265962964_1d2f6df715_k.jpg?fit=1200%2C848&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/13265962964_1d2f6df715_k.jpg?fit=1200%2C848&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/13265962964_1d2f6df715_k.jpg?fit=1200%2C848&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2742,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/30\/messi-vs-cristiano-una-rivalidad-entre-marcas\/","url_meta":{"origin":9397,"position":3},"title":"Messi vs Cristiano, una rivalidad entre marcas.","author":"Pepe M\u00e9ndez","date":"30 septiembre, 2013","format":false,"excerpt":"Los jugadores Lionel Messi, futbolista del Barcelona, y Cristiano Ronaldo, futbolista del Real Madrid, son por muchas personas considerados como los mejores jugadores de f\u00fatbol en el mundo y son ellos los protagonistas de una batalla no solo por ser parte de equipos rivales, sino por ser las im\u00e1genes de\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/ronaldo_messi_800_811830.jpg?fit=800%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/ronaldo_messi_800_811830.jpg?fit=800%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/ronaldo_messi_800_811830.jpg?fit=800%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/ronaldo_messi_800_811830.jpg?fit=800%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1399,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/11\/comienza-la-contienda-por-el-premio-mercurio-lo-mejor-de-la-musica-britanica\/","url_meta":{"origin":9397,"position":4},"title":"Comienza la contienda por el premio Mercurio a lo mejor de la m\u00fasica Brit\u00e1nica","author":"Juan P\u00e9rez","date":"11 septiembre, 2013","format":false,"excerpt":"El d\u00eda de hoy se anunciaron los nominados para ganar el premio Mercurio por el mejor \u00e1lbum de la mus\u00edca brit\u00e1nica en su edici\u00f3n 2013. (Verano 2012-2013) Los nominados de este a\u00f1o son los siguientes: Arctic Monkeys - 'AM' David Bowie - 'The Next Day' Disclosure - 'Settle' Foals -\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/albums.png?fit=614%2C212&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/albums.png?fit=614%2C212&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/albums.png?fit=614%2C212&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":11336,"url":"https:\/\/kalot.com.mx\/site\/2014\/02\/09\/lovemark-su-mejor-lugar-el-corazon-la-mente\/","url_meta":{"origin":9397,"position":5},"title":"Lovemark: su mejor lugar el coraz\u00f3n,  no la mente","author":"Nora Salas","date":"9 febrero, 2014","format":false,"excerpt":"Hablemos sobre esta gran estrategia que es el futuro de muchas de las marcas de hoy en d\u00eda y empecemos cuestion\u00e1ndonos \u00bfQu\u00e9 es una lovemark? \u00bfSabes cu\u00e1l es la tuya? \u00bfCu\u00e1les son las mejores lovemarks? Una lovemark es cuando una marca es capaz de atrapar tu coraz\u00f3n, suele hacer vibrar\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/lovemark.gif?fit=348%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/9397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=9397"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/9397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/9399"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=9397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=9397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=9397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}