{"id":9321,"date":"2014-01-11T12:38:03","date_gmt":"2014-01-11T18:38:03","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=9321"},"modified":"2017-12-20T15:54:04","modified_gmt":"2017-12-20T21:54:04","slug":"la-importancia-de-transmitir-un-buen-mensaje","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/01\/11\/la-importancia-de-transmitir-un-buen-mensaje\/","title":{"rendered":"La importancia de transmitir un buen mensaje"},"content":{"rendered":"<p style=\"text-align: justify;\">Navegando por internet me encontr\u00e9 con un art\u00edculo que si bien tiene tiempo de ser publicado, me llam\u00f3 mucho la atenci\u00f3n por la manera en que se comunica el mensaje principal.<\/p>\n<p style=\"text-align: justify;\">A pesar de ser 3 empresas distintas, todas buscan fomentar el ejercicio y\/o la buena alimentaci\u00f3n, haci\u00e9ndolo de una manera creativa, sencilla y sobre todo efectiva.\u00a0 Cabe resaltar el hecho de que en las tres campa\u00f1as, la marca queda en segundo plano, enfocando la totalidad de la importancia en el mensaje.<\/p>\n<p style=\"text-align: justify;\">La primera campa\u00f1a es de Coca-Cola que mantiene su l\u00ednea de comunicaci\u00f3n, donde se le da total importancia al mensaje, pero indirectamente se colocan patrones dentro del video (colores, m\u00fasica, texto, entre otros), que facilitan la identificaci\u00f3n de la marca.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/zTzMefQ4D-Q?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=es-MX&autohide=2&wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: justify;\">La segunda es una campa\u00f1a de Power Vibe Studio, una empresa de origen Keniano que ofrece servicios que tienen relaci\u00f3n directa con el ejercicio;\u00a0 el mensaje es muy claro y el presupuesto invertido es casi nulo. Al final del video se comparten los resultados de la campa\u00f1a demostrando que es efectiva al reflejar un amento en el numero de suscripciones (membres\u00edas) a la empresa.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ljVnso69n60?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=es-MX&autohide=2&wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: justify;\">Por \u00faltimo la campa\u00f1a de Subway, que comunica de manera creativa que su comida es saludable a pesar de entrar en la categor\u00eda de \u201ccomida r\u00e1pida\u201d. El mensaje es claro:\u00a0 buscar que se deje la mala alimentaci\u00f3n, especialmente de ni\u00f1os,\u00a0 y buscar mejorar sus h\u00e1bitos alimenticios.<\/p>\n<p>\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/01\/Captura-de-pantalla-2014-01-07-a-las-11.13.18.png\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"9322\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/01\/11\/la-importancia-de-transmitir-un-buen-mensaje\/captura-de-pantalla-2014-01-07-a-las-11-13-18\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/Captura-de-pantalla-2014-01-07-a-las-11.13.18.png?fit=1064%2C686&ssl=1\" data-orig-size=\"1064,686\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Captura-de-pantalla-2014-01-07-a-las-11.13.18\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/Captura-de-pantalla-2014-01-07-a-las-11.13.18.png?fit=1024%2C660&ssl=1\" class=\"alignnone size-full wp-image-9322\" alt=\"Captura-de-pantalla-2014-01-07-a-las-11.13.18\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/blogging-for-a-company2.jpg?fit=1698%2C1131&ssl=1\" width=\"1698\" height=\"1131\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Hoy en d\u00eda el cliente pone mas barreras para comprar un producto o para recordar una marca; \u00a0la cantidad de informaci\u00f3n que ofrecen las empresas crece de manera exponencial y es necesario crear mensajes creativos y efectivos que ayuden al logro de los objetivos (ventas, posicionamiento, etc.).<\/p>\n<p style=\"text-align: justify;\">Fuente:\u00a0 <a href=\"http:\/\/www.merca20.com\/3-campanas-que-te-motivan-a-perder-peso\/3\/\">Merca 2.0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Navegando por internet me encontr\u00e9 con un art\u00edculo que si bien tiene tiempo de ser publicado, me llam\u00f3&hellip;\n","protected":false},"author":7,"featured_media":9324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-9321","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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Para lograrlo se deben buscar los elementos b\u00e1sicos de la\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/EST966913fa2c4164_0.jpg?fit=616%2C394&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/EST966913fa2c4164_0.jpg?fit=616%2C394&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/EST966913fa2c4164_0.jpg?fit=616%2C394&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":5012,"url":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/","url_meta":{"origin":9321,"position":1},"title":"ABA:  Buscando a las marcas con el mejor sonido","author":"Edgar Villanueva","date":"28 octubre, 2013","format":false,"excerpt":"Hoy en d\u00eda la comunicaci\u00f3n empresa cliente debe ser lo mas efectiva posible y es necesario lograr que el mensaje que se quiere transmitir sea recibido de la mejor manera por parte del destinatario (cliente). La m\u00fasica es un medio bastante efectivo que puede aumentar la efectividad del mensaje.\u00a0 De\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":10320,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/25\/axe-las-buenas-intenciones-son-mas-faciles-de-recordar\/","url_meta":{"origin":9321,"position":2},"title":"AXE:  Las buenas intenciones son m\u00e1s f\u00e1ciles de recordar","author":"Edgar Villanueva","date":"25 enero, 2014","format":false,"excerpt":"Una de las marcas del ejercito Unilever que m\u00e1s impacto tienen es AXE, ya que se caracteriza por manejar una comunicaci\u00f3n clara y bien dirigida a su mercado meta. En esta ocasi\u00f3n la firma dedicada a la comercializaci\u00f3n de productos para el cuidado personal masculino, cambi\u00f3 su l\u00ednea de comunicaci\u00f3n\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/hqdefault2.jpg?fit=480%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2170,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/23\/la-creatividad-como-medio-motorola-y-los-lazy-phone-motorola_mx\/","url_meta":{"origin":9321,"position":3},"title":"La creatividad como medio, Motorola y los \u201clazy phone\u201d @Motorola_MX","author":"Edgar Villanueva","date":"23 septiembre, 2013","format":false,"excerpt":"Si te preguntaran \u00bfDe qu\u00e9 manera puedes demostrar que tu producto es superior?, las posibles respuestas serian: resaltando los beneficios, caracter\u00edsticas y\/o valor agregado del producto, o en otros casos hablar las deficiencias que tiene competencia para demostrar superioridad. Motorola en lugar de hacer eso, opto por comunicar el mensaje\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/df.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/df.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/df.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/df.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/df.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":681,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/05\/unicef-y-su-hombre-algodon\/","url_meta":{"origin":9321,"position":4},"title":"UNICEF y su hombre algod\u00f3n","author":"Edgar Villanueva","date":"5 septiembre, 2013","format":false,"excerpt":"Navegando por la red me encontr\u00e9 con una campa\u00f1a de UNICEF que me impact\u00f3 mucho; me gustar\u00eda compartir mi opini\u00f3n sobre la manera de trasmitir un mensaje y ofrecer uno de los productos m\u00e1s complicados: \u201clas ideolog\u00edas\u201d. Si buscamos la definici\u00f3n de Mercadotecnia, podremos encontrar una infinidad de conceptos diferentes\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/video-hombre-algodon-dulce.jpg?fit=640%2C384&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/video-hombre-algodon-dulce.jpg?fit=640%2C384&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/video-hombre-algodon-dulce.jpg?fit=640%2C384&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":3252,"url":"https:\/\/kalot.com.mx\/site\/2013\/10\/06\/te-molestaria-que-te-destrocen-tu-celular-lg-lo-hace-en-su-ultima-campana\/","url_meta":{"origin":9321,"position":5},"title":"\u00bfTe molestar\u00eda que te destrocen tu celular?, LG lo hace en su \u00faltima campa\u00f1a","author":"Edgar Villanueva","date":"6 octubre, 2013","format":false,"excerpt":"\u00bfQu\u00e9 sentir\u00edas si al ir por la calle un extra\u00f1o destroza tu celular?, podr\u00edamos describir un sin fin de sentimientos, pero seguramente ninguno tendr\u00e1 relaci\u00f3n con cosas positivas. Recientemente LG realiz\u00f3 una activaci\u00f3n en Francia \u00a0en la cual destrozan el celular de una persona al colocarlo en una cabina; dicha\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lg_logo.jpg?fit=1200%2C548&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lg_logo.jpg?fit=1200%2C548&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lg_logo.jpg?fit=1200%2C548&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lg_logo.jpg?fit=1200%2C548&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lg_logo.jpg?fit=1200%2C548&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/9321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=9321"}],"version-history":[{"count":5,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/9321\/revisions"}],"predecessor-version":[{"id":29840,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/9321\/revisions\/29840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/9324"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=9321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=9321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=9321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}