{"id":9137,"date":"2014-01-07T14:35:28","date_gmt":"2014-01-07T20:35:28","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=9137"},"modified":"2017-12-20T15:54:02","modified_gmt":"2017-12-20T21:54:02","slug":"delicias-sobre-ruedas-food-trucks-en-mexico","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/01\/07\/delicias-sobre-ruedas-food-trucks-en-mexico\/","title":{"rendered":"Delicias sobre ruedas, Food Trucks en M\u00e9xico"},"content":{"rendered":"

Empezar\u00e9 por explicar que es un Food Truck, resulta que son estos restaurantes sobre ruedas, que ofrecen\u00a0 alimentos m\u00e1s variados, gourmet o extra\u00f1as y deliciosas mezclas entre la cocina mexicana y la oriental, por ejemplo.Adem\u00e1s de no mantenerse en un lugar fijo, sino rodar sobre la ciudad, modalidad ya muy conocida en Estados Unidos.<\/p>\n

Este modelo de negocio no es nuevo, sin embargo podr\u00edamos decir que como todo en esta vida se est\u00e1 renovando. Pues cada d\u00eda m\u00e1s emprendedores, est\u00e1n apostando y rodando en las calles de la ciudad, llevando m\u00e1s y deliciosas opciones de comida para los transe\u00fantes. Adem\u00e1s de profesionalizar la comida callejera.<\/p>\n

\u00a0La comida es una necesidad no un lujo y andar en tu carrito te permite apostar por cierto nicho de mercado y si no funciona rodar hacia otra \u00e1rea de la ciudad. Incluso si el dise\u00f1o permite, podr\u00edas apostar por la venta de determinado producto en la ma\u00f1ana y una completamente diferente en la tarde\/noche.<\/p>\n

Es una excelente opci\u00f3n incluso para restaurantes fijos, pues pueden de esta manera colocar una sucursal, y aprovechar su posicionamiento de marca. O incluso si las ventas no andan tan bien podr\u00edan recuperar algo de su inversi\u00f3n mensual con esta modalidad.<\/p>\n

\n

5 puntos que no puedes olvidar si quieres empezar tu negocio sobre ruedas.<\/strong><\/span><\/h2>\n<\/blockquote>\n

<\/strong>1. Si tus instalaciones no son grandes, apuesta entonces por ofrecer un producto diferente, con un valor a\u00f1adido en sabor y calidad.<\/p>\n

2. Dise\u00f1a un men\u00fa atractivo, tanto gr\u00e1ficamente como en sabor. No subestimes el valor que le a\u00f1ade un buen dise\u00f1o a tu negocio, a\u00fan cuando sea peque\u00f1ito. El trabajo de un profesional es la mejor opci\u00f3n.<\/p>\n

3. No descartes la realizaci\u00f3n de un plan de mercadotecnia o promoci\u00f3n. Una campa\u00f1a en redes sociales, y hasta la implementaci\u00f3n de un BTL, econ\u00f3mico y creativo pueden ser tus mejores aliados.<\/p>\n

4. Muy importante, previo a salir a rodar, analiza la distribuci\u00f3n de tu carrito, experimenta con varias formas y selecciona la m\u00e1s pr\u00e1ctica y c\u00f3moda para ti y tu cliente.<\/p>\n

5. Recuerda que siempre sonre\u00edr. De nada servir\u00e1 el mejor sabor, distribuci\u00f3n y dise\u00f1o si espantas a tus clientes.<\/p>\n

Te dejo algunos Food Trucks ya conocidos en M\u00e9xico, no olvides visitarlos y apoyar a estas peque\u00f1as empresas. Las im\u00e1genes \u00a0han sido adquiridas e Food Truck Mx<\/p>\n

\"1534342_584414261611723_463785273_n\"<\/a> \"1530437_583004775086005_2014294231_n\"<\/a> \"1525253_583027331750416_1209562839_n\"<\/a> \"1512518_583005008419315_190660477_n\"<\/a> \"1503852_584404144946068_873917014_n\"<\/a> \"1499683_583001245086358_895136516_n\"<\/a> \"1491597_584414968278319_225551696_n\"<\/a> \"1461807_583024971750652_974606195_n\"<\/a> \"1392062_686947044656803_1709731670_n\"<\/a> \"1456526_583000878419728_687343923_n\"<\/a><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Empezar\u00e9 por explicar que es un Food Truck, resulta que son estos restaurantes sobre ruedas, que ofrecen\u00a0 alimentos…\n","protected":false},"author":41,"featured_media":9141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Planeas poner tu propio negocio. Considerar rodar para ganar","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-9137","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","cs-entry","cs-video-wrap"],"yoast_head":"\nDelicias sobre ruedas, Food Trucks en M\u00e9xico - Kalot<\/title>\n<meta name=\"description\" content=\"Empezar\u00e9 por explicar que es un Food Truck, resulta que son estos restaurantes sobre ruedas, que ofrecen\u00a0 alimentos m\u00e1s variados, gourmet o extra\u00f1as y\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2014\/01\/07\/delicias-sobre-ruedas-food-trucks-en-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delicias sobre ruedas, Food Trucks en M\u00e9xico - 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