{"id":9109,"date":"2014-01-06T16:19:36","date_gmt":"2014-01-06T22:19:36","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=9109"},"modified":"2014-01-06T16:19:36","modified_gmt":"2014-01-06T22:19:36","slug":"endomarketing-que-es","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/01\/06\/endomarketing-que-es\/","title":{"rendered":"Endomarketing \u00bfQu\u00e9 es?"},"content":{"rendered":"<p style=\"text-align: justify\">El Marketing es esa parte importante que cualquier empresa necesita para obtener \u00e9xito. Es un mercado que actualmente es muy competido y en el que solo las mejores estrategias salen vencedoras, todas estas estrategias enfocadas en el consumidor, para que se puedan sentir satisfechos con el producto y\/o servicio que le estamos ofreciendo.<\/p>\n<p style=\"text-align: justify\">La mayor\u00eda de las empresas se enfocan principalmente en captar y fidelizar a los clientes, dejando aun lado a sus trabajadores, lo que provoca trabajadores descontentos que no cumplen con las necesidades u objetivos que la empresa tiene hacia el consumidor.<\/p>\n<p style=\"text-align: justify\">Nuestros trabajadores o empleados (Como gusten decirles), juegan el papel mas importante dentro de la empresa; son los encargados de brindarle a nuestros clientes una experiencia \u00fanica que puede lograr que el cliente vuelva a comprar e incluso fidelizarlo. Si nuestro trabajador esta satisfecho, realizara un buen trabajo, lo que creara una buena experiencia al cliente, por el contrario si nuestro trabajador no esta satisfecho la experiencia con el cliente sera negativa.<\/p>\n<p style=\"text-align: justify\">Es en este punto donde las empresas deben ver al Endomarketing o Marketing Interno como una estrategia que no solo fidelize a los consumidores, sino tambi\u00e9n a sus propios trabajadores, es aqu\u00ed donde deben empezar a valorar a los trabajadores.<\/p>\n<p style=\"text-align: justify\">El Endomarketing es una estrategia de relacionamiento que tiene como objetivo lograr que toda la empresa tenga una mentalidad en sincron\u00eda, en forma mas simple: es un proceso orientado a vender la empresa a nuestros propios trabajadores con el objetivo de comprometerlos a incrementar y aumentar su productividad &#8220;Ponerse la camiseta&#8221;.<\/p>\n<blockquote>\n<p style=\"text-align: center\">&#8220;El Endomarketing es Ponerse la Camiseta&#8221;<\/p>\n<\/blockquote>\n<p style=\"text-align: justify\">El Endomarketing muchos lo consideran como un t\u00e9rmino\u00a0relativamente nuevo, pero yo lo veo como un t\u00e9rmino\u00a0que ha existido siempre, simplemente desde mi punto de vista las empresas siempre hab\u00edan cre\u00eddo que lo mas importante era el cliente, pero no se hab\u00edan dado cuenta que tambi\u00e9n es importante cuidar a nuestros trabajadores &#8220;Son la parte esencial de cualquier empresa&#8221;.<\/p>\n<p style=\"text-align: justify\">Una buena estrategia de Endomarketing nos permite incrementar el compromiso y lealtad que tienen los trabajadores con nuestra empresa, permitiendoles ser una voz autorizada para hablar de nuestra marca; el Endomarketing permite la participaci\u00f3n del trabajador en las decisiones de la empresa, lo que le proporciona al trabajador motivaci\u00f3n.<\/p>\n<p style=\"text-align: justify\">Una de las razones principales para poner en practica el Endomarketing es lograr el objetivo de que todos hablen el mismo idioma y desarrollen la filosof\u00eda de trabajo para lograr que nuestros trabajadores brinden a nuestros clientes una experiencia \u00fanica en su compra.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"El Marketing es esa parte importante que cualquier empresa necesita para obtener \u00e9xito. Es un mercado que actualmente&hellip;\n","protected":false},"author":33,"featured_media":9119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-9109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Endomarketing \u00bfQu\u00e9 es? 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