{"id":7468,"date":"2013-12-03T13:51:33","date_gmt":"2013-12-03T19:51:33","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=7468"},"modified":"2017-12-20T10:57:15","modified_gmt":"2017-12-20T16:57:15","slug":"teleton-y-su-sponsoring","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/12\/03\/teleton-y-su-sponsoring\/","title":{"rendered":"Telet\u00f3n y su Sponsoring."},"content":{"rendered":"<p>Que onda kalochos y kalochas, ya es martes y estamos a menos de un mes para que termine el a\u00f1o, y pues yo tray\u00e9ndoles m\u00e1s informaci\u00f3n para ustedes.<\/p>\n<p>Como es bien sabido desde hace 17 a\u00f1os (algunos eramos ni\u00f1os y otros no tanto), se decide crear una de las fundaciones m\u00e1s grandes que hoy en d\u00eda tiene el pa\u00eds que es la Fundaci\u00f3n Telet\u00f3n, con 21 centros de rehabilitaci\u00f3n, una universidad, un hospital infantil de oncolog\u00eda y un centro para ni\u00f1os con autismo.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/12\/teletonm.jpg\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"7477\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/12\/03\/teleton-y-su-sponsoring\/teletonm\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/teletonm.jpg?fit=384%2C250&ssl=1\" data-orig-size=\"384,250\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cochinito\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/teletonm.jpg?fit=384%2C250&ssl=1\" class=\"alignnone size-medium wp-image-7477 aligncenter\" alt=\"cochinito\" src=\"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/teletonm.jpg?fit=300%2C195&ssl=1\" width=\"300\" height=\"195\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/teletonm.jpg?w=384&ssl=1 384w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/teletonm.jpg?resize=380%2C247&ssl=1 380w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/teletonm.jpg?resize=300%2C195&ssl=1 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Es del conocimiento de todos que la fundaci\u00f3n ha recibido ataques en la cuesti\u00f3n del sponsoring (patrocinio) que recibe de muchas empresas nacionales y extranjeras (est\u00e1s tienen franquicias en M\u00e9xico), por un hecho importante la reducci\u00f3n del pago de sus impuestos y la m\u00e1s atacada es Televisa.<\/p>\n<p>No puedo negar que son millones de pesos que podr\u00edan servir para otras situaciones donde tambi\u00e9n se requiere apoyo y el gobierno con ese dinero podr\u00eda hacerlo, en mi humilde opini\u00f3n sino existiera dicha fundaci\u00f3n la calidad de vida de muchos ni\u00f1os no ser\u00eda la misma, hay ni\u00f1os en lista de espera s\u00ed, que la gente se molesta porque no les dan un lugar los hay, que se dice que lucran con la dignidad de los ni\u00f1os puede ser, pero el hecho de mostrar a un ni\u00f1o en su proceso de rehabilitaci\u00f3n es para demostrar que se est\u00e1 usando el dinero que las empresas donan y que muchas personas tambi\u00e9n dan.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/12\/ZZ4B85BE21.jpg\"><img decoding=\"async\" data-attachment-id=\"7478\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/12\/03\/teleton-y-su-sponsoring\/zz4b85be21\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/ZZ4B85BE21.jpg?fit=450%2C296&ssl=1\" data-orig-size=\"450,296\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ni\u00f1os\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/ZZ4B85BE21.jpg?fit=450%2C296&ssl=1\" class=\"size-medium wp-image-7478 aligncenter\" alt=\"ni\u00f1os\" src=\"https:\/\/i1.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/ZZ4B85BE21.jpg?fit=300%2C197&ssl=1\" width=\"300\" height=\"197\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/ZZ4B85BE21.jpg?w=450&ssl=1 450w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/ZZ4B85BE21.jpg?resize=380%2C250&ssl=1 380w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/ZZ4B85BE21.jpg?resize=300%2C197&ssl=1 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Son cientos de empresas que han aprovechado a hacer alianza con la fundaci\u00f3n con los beneficios que el patrocinio conlleva, que son:<\/p>\n<ul>\n<li>Publicidad de su marca en el evento<\/li>\n<li>Disminuci\u00f3n en el pago de sus impuestos<\/li>\n<li>Su marca es relacionada por el consumidor con el evento<\/li>\n<li>Refuerza el valor social de la empresa<\/li>\n<\/ul>\n<p>Y si nos quejamos que nuestros donativos los aprovechan otros, que no les de flojera y en el banco pidan su deducible de impuestos, as\u00ed apoyar\u00e1n a la causa que deseen y al momento de presentar su situaci\u00f3n fiscal se pueden ahorrar dinero.<\/p>\n<p>He visto un CRIT y sus manejos, soy mercad\u00f3loga y muchos colegas no me dejar\u00e1n mentir, somos demasiado cr\u00edticos y yo s\u00f3lo puedo decir una cosa \u201csi la Fundaci\u00f3n ha dado resultados es la mejor forma de decirle a muchos que su dinero es bien aprovechado\u201d<\/p>\n<p>Me agradar\u00eda saber su opini\u00f3n; nos leemos en la siguiente.<\/p>\n","protected":false},"excerpt":{"rendered":"Que onda kalochos y kalochas, ya es martes y estamos a menos de un mes para que termine&hellip;\n","protected":false},"author":54,"featured_media":7475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-7468","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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Orgullosamente de Jalisco, mujer libre, valiente y confiada. Todologa por afici\u00f3n, Mercad\u00f3loga de profesi\u00f3n y Humanista por convicci\u00f3n. Miembro de #MarketerosNocturnos y #MarketerasTequileras. \"En esta vida somos maestros y alumnos a la vez, a veces nos toca ense\u00f1ar y todo el tiempo nos toca aprender\" Amante de los libros, la m\u00fasica, Dios y mi pasi\u00f3n la Mercadotecnia.","sameAs":["https:\/\/x.com\/tita_navarro"],"url":"https:\/\/kalot.com.mx\/site\/author\/tita\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/Logo-Teleton-2013.png?fit=876%2C1000&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6IHEI-1Ws","jetpack-related-posts":[{"id":5437,"url":"https:\/\/kalot.com.mx\/site\/2013\/11\/01\/para-los-ninos-hay-nada-mas-terrorifico-que-un-halloween-sin-dulces\/","url_meta":{"origin":7468,"position":0},"title":"Para los ni\u00f1os, no hay nada m\u00e1s terror\u00edfico que un Halloween sin dulces","author":"Edgar Villanueva","date":"1 noviembre, 2013","format":false,"excerpt":"Sacar provecho de cualquier situaci\u00f3n para comunicar una idea es lo que Oral-B y Crest hicieron con la campa\u00f1a #SweetHalloween, en donde juntaron a un grupo de ni\u00f1os para\u00a0 que probaran dulces saludables. Como es de esperarse, las caras de los ni\u00f1os (de total desagrado) lo dicen todo , demostr\u00e1ndonos\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/775663_573884479326301_1761659373_o.jpg?fit=851%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/775663_573884479326301_1761659373_o.jpg?fit=851%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/775663_573884479326301_1761659373_o.jpg?fit=851%2C315&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/775663_573884479326301_1761659373_o.jpg?fit=851%2C315&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":15576,"url":"https:\/\/kalot.com.mx\/site\/2014\/04\/30\/los-ninos-el-target-del-presente-y-del-futuro\/","url_meta":{"origin":7468,"position":1},"title":"Los ni\u00f1os: \u201cel target del presente y del futuro\u201d","author":"Edgar Villanueva","date":"30 abril, 2014","format":false,"excerpt":"Este 30 de abril \u201cd\u00eda del ni\u00f1o\u201d, se podr\u00e1 pensar que es una fecha creada con un enfoque mercadol\u00f3gico para aumentar las ventas de algunas empresas, (concepto semejante del que se tiene del 14 de febrero, Navidad, etc.); pero siendo realistas los ni\u00f1os y las personas en general son consumidores\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/nino-sonriendo-manos-llenas-de-pintura.jpg?fit=500%2C333&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6520,"url":"https:\/\/kalot.com.mx\/site\/2013\/11\/15\/batkid\/","url_meta":{"origin":7468,"position":2},"title":"La aventura de Batkid en San Francisco, con\u00f3cela aqu\u00ed @sfwish","author":"Jorge Era\u00f1a","date":"15 noviembre, 2013","format":false,"excerpt":"La historia del momento en redes sociales definitivamente es Batkid\u00a0probablemente ya muchos de ustedes han escuchado o le\u00eddo acerca de \u00e9l, pero sino se han enterado aqu\u00ed les dejaremos toda la informaci\u00f3n. Lo primero que deben de saber es qu\u00e9 esta detr\u00e1s de Batkid, es una asociaci\u00f3n americana que se\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"batkid kalot","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/enhanced-buzz-29655-1383508737-5.jpg?fit=400%2C746&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1105,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/09\/samsung-galaxy-tab-3-kids-en-busca-de-la-fidelidad-de-los-mas-pequenos\/","url_meta":{"origin":7468,"position":3},"title":"Samsung Galaxy Tab 3 Kids, en busca de la fidelidad de los mas peque\u00f1os","author":"Edgar Villanueva","date":"9 septiembre, 2013","format":false,"excerpt":"La semana pasada se dieron a conocer los productos de la marca, pero hubo uno que me llam\u00f3 bastante la atenci\u00f3n; una tableta enfocada especialmente para ni\u00f1os. Al principio debo admitir que llegu\u00e9 a pensar que dicha tablet no servia para cubrir una necesidad (ya que una tablet normal cubre\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/GALAXY_tablet_kids_montage_130827_16x9_992.jpg?fit=749%2C421&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/GALAXY_tablet_kids_montage_130827_16x9_992.jpg?fit=749%2C421&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/GALAXY_tablet_kids_montage_130827_16x9_992.jpg?fit=749%2C421&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/GALAXY_tablet_kids_montage_130827_16x9_992.jpg?fit=749%2C421&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":440,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/03\/happy-tables-la-nueva-estrategia-de-mcdonalds-para-atraer-a-los-mas-pequenos\/","url_meta":{"origin":7468,"position":4},"title":"\u201cHappy Tables\u201d, la nueva estrategia de McDonald&#8217;s  para atraer a los m\u00e1s peque\u00f1os","author":"Edgar Villanueva","date":"3 septiembre, 2013","format":false,"excerpt":"McDonald's esta consciente de que los ni\u00f1os son un gran mercado para la empresa, es por eso que la cajita feliz o las famosas \u201cpelotitas\u201d han sido factores que han mantenido vigentes para atraer al mercado infantil por mucho tiempo. Pero como todos sabemos, las generaciones cambian y hoy en\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/mcdonalds_the_happy_table_main.png?fit=436%2C270&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13330,"url":"https:\/\/kalot.com.mx\/site\/2014\/03\/13\/quisiera-ser-grande\/","url_meta":{"origin":7468,"position":5},"title":"Quisiera ser grande.","author":"Mar\u00eda Alvarado","date":"13 marzo, 2014","format":false,"excerpt":"[dropcap size=small]U[\/dropcap]no de los casos m\u00e1s comunes entre las personas es el querer vivir a destiempo, de ni\u00f1os queremos ser grandes y de grandes queremos ser ni\u00f1os, nunca estamos conformes con lo que queremos ser o lo que somos y esto nos causa muchos conflictos durante nuestras vidas. Pel\u00edculas como\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/shutterstock_394660451-scaled.jpg?fit=1200%2C803&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/shutterstock_394660451-scaled.jpg?fit=1200%2C803&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/shutterstock_394660451-scaled.jpg?fit=1200%2C803&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/shutterstock_394660451-scaled.jpg?fit=1200%2C803&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/shutterstock_394660451-scaled.jpg?fit=1200%2C803&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/7468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=7468"}],"version-history":[{"count":2,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/7468\/revisions"}],"predecessor-version":[{"id":28692,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/7468\/revisions\/28692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/7475"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=7468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=7468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=7468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}