{"id":6184,"date":"2013-11-10T18:57:42","date_gmt":"2013-11-11T00:57:42","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=6184"},"modified":"2017-12-20T15:53:20","modified_gmt":"2017-12-20T21:53:20","slug":"el-branding-en-los-super-heroes","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/11\/10\/el-branding-en-los-super-heroes\/","title":{"rendered":"Las S\u00fapermarcas"},"content":{"rendered":"

La afici\u00f3n y admiraci\u00f3n por los S\u00faperh\u00e9roes han estado presente durante varias generaciones y es sorprendente como su imagen esta en nuestro inconsciente desde peque\u00f1os y el trabajo que se ha hecho y que posiblemente estemos ante unos de los trabajos pioneros de este t\u00f3pico, el Branding personal.<\/p>\n

Son sencillas y grandiosas marcas personales, creadas a partir de una identidad secreta, y que como parte de un complemento se desarrollaron trajes y armas con la misma linea de imagen y que como todo tienen que evolucionar, aun que es dif\u00edcil que estas marcas mueran, durante el pasar del tiempo se ha buscado la manera de adaptarse a los nuevos estilos de vida del consumidor.<\/p>\n

A los 3 a\u00f1os de edad aproximadamente un ni\u00f1o reconoce el isotipo de un Superh\u00e9roe, y es interesante \u00a0por que a partir de aqu\u00ed, esa figura y colores nunca ser\u00e1n borradas de la mente de la persona.<\/p>\n

Pero… \u00bfQue hay detr\u00e1s de estas S\u00fapermarcas personales?<\/p>\n

Superman<\/strong><\/p>\n

\"Superman<\/a><\/p>\n

Este Isotipo es uno de los mas reconocidos por la cultura grafica, principalmente trasmite fuerza por su forma de tipo diamante y que este mineral es el mas fuerte del mundo, aun que si lo observamos con detenimiento, esta un poco deformado para tomar la figura de un torso humano y que es colocado, resalta la musculatura del hombre. La letra “S” l\u00f3gicamente podr\u00edamos atribuirlo al nombre del personaje , pero no se sabe con certeza si tambi\u00e9n podr\u00eda referirse al apellido de sus creadores\u00a0Siegel y Shuster.<\/p>\n

Aqu\u00ed una evoluci\u00f3n de este Isotipo.<\/p>\n

\"Evoluci\u00f3n<\/a><\/p>\n

Batman<\/strong><\/p>\n

\u00a0<\/strong>\"batman\"<\/a><\/p>\n

Este personaje representa uno de los h\u00e9roes m\u00edticos de la historia creado \u00a0por Bob Kane y Bill Finger, quienes lo crearon con el fin de que \u00a0protegiera al mundo de la obscuridad. Esta figura es representada por un murci\u00e9lago negro sobre un fondo gris, y despu\u00e9s se le a\u00f1adi\u00f3 un ovalo amarillo con la justificaci\u00f3n de hacerlo mas contempor\u00e1neo y despu\u00e9s en el atuendo dicha marca amarilla fungir\u00eda como un blanco f\u00e1cil, ya que esa parte de la vestimenta ser\u00eda a prueba de balas.<\/p>\n

El paso de los a\u00f1os por los Isotipos de Batman<\/p>\n

\"logotipos_superheroes-05\"<\/a><\/p>\n

\u00a0Flash<\/strong><\/p>\n

\"logotipos_superheroes-06\"<\/a><\/p>\n

Este Superheroe el “Corredor Escarlata”\u00a0hace uso de los tonos en rojo y blanco para su identidad y hace referencia a un rel\u00e1mpago con la figura de su Isotipo, por la velocidad que lo caracteriza.<\/p>\n

Wonder Woman<\/strong><\/p>\n

\"Wonder<\/a><\/p>\n

Este Isotipo esta conformado por dos “W” entrelazadas por el nombre de la S\u00faperH\u00e9roe \u00a0pero ademas forman las alas extendidas de un ave, puesto que es uno de los atributos de la mujer, “Volar”.<\/p>\n

 <\/p>\n

Dichas im\u00e1genes han perdurado a lo largo de nuestra vida y que claro tambi\u00e9n han surgido otros personajes los cuales portan su identidad pero hacemos un \u00e9nfasis en estos, puesto que se consideran los pionero en lanzar su branding personal con un \u00e9xito rotundo y convertirse en un top of mind .<\/p>\n

\u00a1Nos seguir leyendo!<\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"La afici\u00f3n y admiraci\u00f3n por los S\u00faperh\u00e9roes han estado presente durante varias generaciones y es sorprendente como su…\n","protected":false},"author":55,"featured_media":6224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"La S\u00fapermarcas #Marketing #Branding V\u00eda:Luis Castillo","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-6184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nLas S\u00fapermarcas - 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