{"id":5794,"date":"2013-11-05T19:59:50","date_gmt":"2013-11-06T01:59:50","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=5794"},"modified":"2013-11-05T19:59:50","modified_gmt":"2013-11-06T01:59:50","slug":"neuromarketing-marketing-del-futuro","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/11\/05\/neuromarketing-marketing-del-futuro\/","title":{"rendered":"#Neuromarketing Marketing del futuro"},"content":{"rendered":"<p>Pese a que las herramientas tradicionales de marketing ofrecen informaci\u00f3n valiosa, \u00e9stas no son suficientes en algunos casos, permitiendo as\u00ed la entrada del neuromarketing, una herramienta que permite detectar \u00e1reas que no hab\u00edan sido consideradas anteriormente.<\/p>\n<p>De acuerdo con el departamento de investigaci\u00f3n de Merca 2.0 la inversi\u00f3n en publicidad en M\u00e9xico durante el 2012 fue de 91 mil 444 millones 536 mil 880 de pesos, situaci\u00f3n que evidencia la gran cantidad de dinero que las marcas est\u00e1n dispuestas a invertir con tal de llamar la atenci\u00f3n de sus posibles consumidores, sin embargo esto no les asegura el \u00e9xito.<\/p>\n<p>Ante la creciente necesidad de las marcas por encontrar nuevos m\u00e9todos para llegar a su target de maneras m\u00e1s efectivas, herramientas como el neuromarketing han comenzado a desarrollarse de manera exponencial, sobre todo teniendo en cuenta que tal y como lo dice Roberto \u00c1lvarez (2010) \u201c<i>el 95 por ciento de las decisiones de compra se toman en el inconsciente del cerebro y, por ello, la ciencia desempe\u00f1a un relevante papel en este \u00e1mbito\u201d.<\/i><\/p>\n<p>El neuromarketing ha tenido una buena recepci\u00f3n en M\u00e9xico, pues a trav\u00e9s de esta herramienta es que las marcas han comenzado a ser m\u00e1s cuidadosas situaciones que obviaban anteriormente, poniendo ahora mayor atenci\u00f3n en elementos como el empaque, la informaci\u00f3n de la etiqueta, las texturas que se manejan, el tama\u00f1o, entre muchos otros.<\/p>\n<p>Por otro lado, uno de los mayores retos que se han percibido para la implementaci\u00f3n de esta herramienta en el pa\u00eds es una barrera de tipo psicol\u00f3gica, pues para muchas marcas y empresas el subconsciente sigue siendo un terreno desconocido e incluso hay empresas que lo ven como algo muy extra\u00f1o. Si bien el neuromarketing crecer\u00e1 en los a\u00f1os por venir, se\u00f1alando el avance que se ha dado en otros pa\u00edses como Estados Unidos, de momento hay mucho escepticismo sobre qu\u00e9 tan realmente \u00fatiles pueden ser los datos obtenidos a trav\u00e9s de esta herramienta a la hora de tomar decisiones en t\u00e9rminos mercadol\u00f3gicos.<\/p>\n","protected":false},"excerpt":{"rendered":"Pese a que las herramientas tradicionales de marketing ofrecen informaci\u00f3n valiosa, \u00e9stas no son suficientes en algunos casos,&hellip;\n","protected":false},"author":49,"featured_media":5795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-5794","post","type-post","status-publish","format-standard","has-post-thumbnail","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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Como se\u00f1ala el Dr. Jaime Romano (2013) \u201cLas neurociencias han adquirido en los \u00faltimos a\u00f1os un creciente inter\u00e9s entre los estudiosos del comportamiento\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/neuromarketing1.jpg?fit=620%2C413&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/neuromarketing1.jpg?fit=620%2C413&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/neuromarketing1.jpg?fit=620%2C413&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":17056,"url":"https:\/\/kalot.com.mx\/site\/2014\/06\/30\/libro-estamos-ciegos\/","url_meta":{"origin":5794,"position":1},"title":"Libro: Estamos Ciegos","author":"Samuel Arriaga","date":"30 junio, 2014","format":false,"excerpt":"Hoy les quiero hablar acerca de un gran libro que tuve la oportunidad de leer, escrito por el Gur\u00fa del NeuroMarketing: Jurgen Klaric. Un libro que a mi en lo particular cambio mi forma de ver y pensar el Marketing, les hablo del libro ESTAMOS CIEGOS. Jurgen comienza en la\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/06\/estamos-ciegos.jpg?fit=998%2C655&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/06\/estamos-ciegos.jpg?fit=998%2C655&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/06\/estamos-ciegos.jpg?fit=998%2C655&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/06\/estamos-ciegos.jpg?fit=998%2C655&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5711,"url":"https:\/\/kalot.com.mx\/site\/2013\/11\/04\/dicen-serge\/","url_meta":{"origin":5794,"position":2},"title":"\u00a1Me dicen Serge!","author":"Serge Ruiz","date":"4 noviembre, 2013","format":false,"excerpt":"Hola Kalochos y Kalochas, es un gusto poder platicar con ustedes y honor que lean mis p\u00e1rrafos, que no son poes\u00edas, versos ni c\u00e1nticos gregorianos, pero son post hechos con mucha dedicaci\u00f3n, relevancia y m\u00e1s importante con mucho amor al arte para ustedes. Me llamo Sergio Adri\u00e1n Ruiz Cruz, para\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/1715_10201044171525845_1338246520_n-e1383548640641.jpg?fit=676%2C782&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/1715_10201044171525845_1338246520_n-e1383548640641.jpg?fit=676%2C782&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/1715_10201044171525845_1338246520_n-e1383548640641.jpg?fit=676%2C782&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":3590,"url":"https:\/\/kalot.com.mx\/site\/2013\/10\/12\/no-confio-en-los-social-media-expert-marketing\/","url_meta":{"origin":5794,"position":3},"title":"No conf\u00edo en los &#8220;Social Media Expert&#8221; #Marketing","author":"Rudy Marin","date":"12 octubre, 2013","format":false,"excerpt":"Hay una teor\u00eda, conocida como \"La teor\u00eda de las 10,000 horas\" que indica que una persona se vuelve experta en un tema despu\u00e9s de practicar esa \u00e1rea en un tiempo m\u00ednimo de 10,000 horas. Siguiendo con esa teor\u00eda, considero que las personas que se dedican a social media y se\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/20131012-193501.jpg?fit=1050%2C750&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/20131012-193501.jpg?fit=1050%2C750&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/20131012-193501.jpg?fit=1050%2C750&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/20131012-193501.jpg?fit=1050%2C750&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/20131012-193501.jpg?fit=1050%2C750&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2674,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/30\/destronan-coca-cola-como-la-marca-mas-valiosa-del-mundo-marketing\/","url_meta":{"origin":5794,"position":4},"title":"Destronan a Coca-Cola como la marca m\u00e1s valiosa del mundo  #Marketing","author":"Anastacio S\u00e1nchez","date":"30 septiembre, 2013","format":false,"excerpt":"Despu\u00e9s de m\u00e1s de una d\u00e9cada como la marca m\u00e1s valiosa del mundo,\u00a0seg\u00fan la lista Interbrand,\u00a0Coca-Cola fue trasladada al tercer puesto, gracias a que Apple y Google la superaron este a\u00f1o, ya que tuvieron crecimientos de 28% y 34% respectivamente en comparaci\u00f3n del 3% que tuvo Coca en el ultimo\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":27023,"url":"https:\/\/kalot.com.mx\/site\/2017\/03\/10\/implementa-una-estrategia-de-content-marketing\/","url_meta":{"origin":5794,"position":5},"title":"C\u00f3mo implementar una estrategia de Content Marketing","author":"Mar\u00eda Corrales","date":"10 marzo, 2017","format":false,"excerpt":"El Content Marketing\u00a0es una de las t\u00e9cnicas m\u00e1s usadas por las marcas para generar contenido valioso y relevante, logrando atraer y retener al p\u00fablico objetivo. 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