{"id":5742,"date":"2013-11-04T20:41:59","date_gmt":"2013-11-05T02:41:59","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=5742"},"modified":"2013-11-04T20:41:59","modified_gmt":"2013-11-05T02:41:59","slug":"el-greenmarketing-nuevo-desafio-para-las-empresas","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/11\/04\/el-greenmarketing-nuevo-desafio-para-las-empresas\/","title":{"rendered":"EL #GREENMARKETING NUEVO DESAF\u00cdO PARA LAS EMPRESAS"},"content":{"rendered":"<p>Buen d\u00eda lectores, les traigo mi primer post, hablo un poco sobre el Greenmarketing y lo que realmente deben hacer las empresas para estar aplicando esta tendencia y no solo decir que son empresas socialmente responsables por decirlo.<\/p>\n<p>Hace algunos a\u00f1os, cuando aparecieron los primeros informes sustentabilidad, se ve\u00edan muchos reportes que serv\u00edan para darles la apariencia de ser responsables sin serlo realmente. Sin embargo, \u00faltimamente hay empresas que muestran los pros y contras o presentan la situaci\u00f3n econ\u00f3mica, social y ecol\u00f3gica.<\/p>\n<p>El marketing responsable radica en ofrecer al cliente una promesa que es sostenible en el tiempo y que implica una relaci\u00f3n de ganar-ganar para ambas partes, se trata de no enga\u00f1ar al consumidor, si no de informar claramente y promover el consumo responsable.<\/p>\n<p>No se puede hacer mercadotecnia sustentable sin un previo planteamiento estrat\u00e9gico de intangibles, antes las empresas hac\u00edan un plan de expansi\u00f3n y crecimiento de ventas (tangibles), pero hoy se preocupan por incrementar tambi\u00e9n la motivaci\u00f3n de los empleados, clima organizacional, etc. (intangibles).<\/p>\n<p>Para hacer marketing sustentable, lo m\u00e1s importante son los valores de la organizaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"Buen d\u00eda lectores, les traigo mi primer post, hablo un poco sobre el Greenmarketing y lo que realmente&hellip;\n","protected":false},"author":49,"featured_media":5744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-5742","post","type-post","status-publish","format-standard","has-post-thumbnail","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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