{"id":5012,"date":"2013-10-28T10:00:07","date_gmt":"2013-10-28T16:00:07","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=5012"},"modified":"2013-10-28T00:15:03","modified_gmt":"2013-10-28T06:15:03","slug":"aba-buscando-las-marcas-con-el-mejor-sonido","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/","title":{"rendered":"ABA:  Buscando a las marcas con el mejor sonido"},"content":{"rendered":"<p style=\"text-align: justify\">Hoy en d\u00eda la comunicaci\u00f3n empresa cliente debe ser lo mas efectiva posible y es necesario lograr que el mensaje que se quiere transmitir sea recibido de la mejor manera por parte del destinatario (cliente).<\/p>\n<p style=\"text-align: justify\">La <strong>m\u00fasica<\/strong> es un medio bastante efectivo que puede aumentar la efectividad del mensaje.\u00a0 De ah\u00ed la importancia de hacer uso del Audio Branding\u00a0 para poder tener una identidad auditiva que permita fortalecer la comunicaci\u00f3n que se tiene con los clientes.<\/p>\n<p style=\"text-align: justify\">ABA esta consciente de la importancia de la m\u00fasica en las marcas, es por eso que se ha convertido en\u00a0 la primera instituci\u00f3n independiente para la comunicaci\u00f3n de la marca ac\u00fastica, con el objetivo de promover un uso intencional y responsable de los est\u00edmulos ac\u00fasticos dentro de la comunicaci\u00f3n de marca.<\/p>\n<p style=\"text-align: justify\">Anualmente la ABA realiza el bar\u00f3metro de <strong>Audio Branding<\/strong> en donde enlistan a las empresas que hacen mejor uso de estrategias auditivas para sus marcas. \u00a0El estudio es realizado por 13 expertos en m\u00fasica de 23 pa\u00edses distintos.<\/p>\n<p style=\"text-align: justify\">A continuaci\u00f3n les comparto los resultados del estudio:<\/p>\n<p>\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.26.png\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"5019\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/captura-de-pantalla-2013-10-27-a-las-22-43-26\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.26.png?fit=1161%2C564&amp;ssl=1\" data-orig-size=\"1161,564\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"ABA Audio Branding\" data-image-description=\"&lt;p&gt;Kalot, Audio Branding&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.26.png?fit=1024%2C497&amp;ssl=1\" class=\"alignnone size-full wp-image-5019\" alt=\"ABA Audio Branding\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.26.png?resize=1161%2C564\" width=\"1161\" height=\"564\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.26.png?w=1161&amp;ssl=1 1161w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.26.png?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.26.png?resize=1024%2C497&amp;ssl=1 1024w\" sizes=\"(max-width: 1161px) 100vw, 1161px\" \/><\/a><\/p>\n<p>As\u00ed suenan las 3 marcas que encabezan la lista (sorprendentemente Coca-Cola no esta en el primer sitio)<\/p>\n<p>1.- Intel<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/OnUjfCA45s4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>2.- Audi (tiene su propio estudio de sonido)<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/HNQam68x2l8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>3.- Coca-Cola<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/zdrkcljdlIg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Por ultimo la ABA nos muestra los medios mas prometedores para la aplicaci\u00f3n de estrategias de Audio Branding.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.53.png\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"5020\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/captura-de-pantalla-2013-10-27-a-las-22-43-53\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.53.png?fit=916%2C522&amp;ssl=1\" data-orig-size=\"916,522\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"ABA tendencias Audio Branding\" data-image-description=\"&lt;p&gt;Audio Branding, ABA, Kalot&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.53.png?fit=916%2C522&amp;ssl=1\" class=\"alignnone size-full wp-image-5020\" alt=\"ABA tendencias Audio Branding\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.53.png?resize=916%2C522\" width=\"916\" height=\"522\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.53.png?w=916&amp;ssl=1 916w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Captura-de-pantalla-2013-10-27-a-las-22.43.53.png?resize=300%2C170&amp;ssl=1 300w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Esta claro que esta creciendo la tendencia\u00a0 hacia el uso de estrategias de <strong>Audio Branding<\/strong>, como medio para poder fortalecer las estrategias de identidad de marca, y de esta manera mantener una comunicaci\u00f3n mas eficiente con el cliente.<\/p>\n<p style=\"text-align: justify\">Sin duda muy pronto aumentar\u00e1 el numero de marcas con identidad sonora, &#8220;m\u00fasica para los o\u00eddos de los clientes&#8221;.<\/p>\n<p style=\"text-align: justify\">Les comparto el link de la ABA en donde vienen los resultados del estudio de manera detallada: <a title=\"ABA\" href=\"http:\/\/audio-branding-academy.org\/aba\/knowledge\/audio-branding-barometer-2\/abb2013\/\">Audio Branding Academy<\/a><\/p>\n<p style=\"text-align: justify\">Nos leemos luego.<\/p>\n","protected":false},"excerpt":{"rendered":"Hoy en d\u00eda la comunicaci\u00f3n empresa cliente debe ser lo mas efectiva posible y es necesario lograr que&hellip;\n","protected":false},"author":7,"featured_media":5021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"ABA:  Buscando a las marcas con el mejor sonido | @abacademy #audiobranding #abb2013","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-5012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ABA: Buscando a las marcas con el mejor sonido - Kalot<\/title>\n<meta name=\"description\" content=\"Audio Branding, Marketing, ABA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABA: Buscando a las marcas con el mejor sonido - Kalot\" \/>\n<meta property=\"og:description\" content=\"Audio Branding, Marketing, ABA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/edgar.villanueva.rdz\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-28T16:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Edgar Villanueva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VRedgarIvan\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edgar Villanueva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ABA: Buscando a las marcas con el mejor sonido - Kalot","description":"Audio Branding, Marketing, ABA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/","og_locale":"es_MX","og_type":"article","og_title":"ABA: Buscando a las marcas con el mejor sonido - Kalot","og_description":"Audio Branding, Marketing, ABA","og_url":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/","og_site_name":"Kalot","article_publisher":"http:\/\/facebook.com\/mxkalot","article_author":"https:\/\/www.facebook.com\/edgar.villanueva.rdz","article_published_time":"2013-10-28T16:00:07+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1","type":"image\/jpeg"}],"author":"Edgar Villanueva","twitter_card":"summary_large_image","twitter_creator":"@VRedgarIvan","twitter_site":"@kalotmx","twitter_misc":{"Escrito por":"Edgar Villanueva","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/#article","isPartOf":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/"},"author":{"name":"Edgar Villanueva","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/person\/2a950859b779871682d568e483d6daf1"},"headline":"ABA: Buscando a las marcas con el mejor sonido","datePublished":"2013-10-28T16:00:07+00:00","mainEntityOfPage":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/"},"wordCount":350,"commentCount":0,"publisher":{"@id":"https:\/\/kalot.com.mx\/site\/#organization"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/","url":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/","name":"ABA: Buscando a las marcas con el mejor sonido - Kalot","isPartOf":{"@id":"https:\/\/kalot.com.mx\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/#primaryimage"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1","datePublished":"2013-10-28T16:00:07+00:00","description":"Audio Branding, Marketing, ABA","breadcrumb":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/#primaryimage","url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1","width":600,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/28\/aba-buscando-las-marcas-con-el-mejor-sonido\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kalot.com.mx\/site\/"},{"@type":"ListItem","position":2,"name":"ABA: Buscando a las marcas con el mejor sonido"}]},{"@type":"WebSite","@id":"https:\/\/kalot.com.mx\/site\/#website","url":"https:\/\/kalot.com.mx\/site\/","name":"Kalot","description":"Conoce Todo Sobre Todo","publisher":{"@id":"https:\/\/kalot.com.mx\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kalot.com.mx\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/kalot.com.mx\/site\/#organization","name":"Kalot","url":"https:\/\/kalot.com.mx\/site\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2020\/04\/Kalot-logo-sin-tagline.png?fit=1707%2C1014&ssl=1","contentUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2020\/04\/Kalot-logo-sin-tagline.png?fit=1707%2C1014&ssl=1","width":1707,"height":1014,"caption":"Kalot"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/mxkalot","https:\/\/x.com\/kalotmx","http:\/\/instagram.com\/kalotmx","http:\/\/pinterest.com\/jorgeerana\/kalot"]},{"@type":"Person","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/person\/2a950859b779871682d568e483d6daf1","name":"Edgar Villanueva","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/63550c9e1cbf01c9670d3ff383179c0fbffa30342fc5d8f1967132498e9add09?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/63550c9e1cbf01c9670d3ff383179c0fbffa30342fc5d8f1967132498e9add09?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/63550c9e1cbf01c9670d3ff383179c0fbffa30342fc5d8f1967132498e9add09?s=96&d=mm&r=g","caption":"Edgar Villanueva"},"description":"Estudiante de Mercadotecnia Internacional en la UPSLP La m\u00fasica, la lectura y la mercadotecnia son las pasiones que marcan mis d\u00edas.","sameAs":["https:\/\/www.facebook.com\/edgar.villanueva.rdz","https:\/\/x.com\/VRedgarIvan"],"url":"https:\/\/kalot.com.mx\/site\/author\/edgarivan\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/audio_branding_academy_logo.jpg?fit=600%2C400&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6IHEI-1iQ","jetpack-related-posts":[{"id":9321,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/11\/la-importancia-de-transmitir-un-buen-mensaje\/","url_meta":{"origin":5012,"position":0},"title":"La importancia de transmitir un buen mensaje","author":"Edgar Villanueva","date":"11 enero, 2014","format":false,"excerpt":"Navegando por internet me encontr\u00e9 con un art\u00edculo que si bien tiene tiempo de ser publicado, me llam\u00f3 mucho la atenci\u00f3n por la manera en que se comunica el mensaje principal. A pesar de ser 3 empresas distintas, todas buscan fomentar el ejercicio y\/o la buena alimentaci\u00f3n, haci\u00e9ndolo de una\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/coca-cola-magic-pills-620x350.jpg?fit=620%2C350&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/coca-cola-magic-pills-620x350.jpg?fit=620%2C350&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/coca-cola-magic-pills-620x350.jpg?fit=620%2C350&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1315,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/10\/la-marca-potosina-no-tiene-quien-le-escriba\/","url_meta":{"origin":5012,"position":1},"title":"La marca potosina no tiene quien le escriba","author":"Rudy Marin","date":"10 septiembre, 2013","format":false,"excerpt":"En San Luis Potos\u00ed son m\u00e1s las empresas que est\u00e1n d\u00e1ndose cuenta del potencial que ofrecen las redes sociales para sus estrategias de comunicaci\u00f3n y posicionamiento. Es por ello que est\u00e1n requiriendo de los servicios de agencias de publicidad enfocadas en social media. Hoy en San Luis estamos entendiendo el\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/20130910-235437.jpg?fit=600%2C375&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/20130910-235437.jpg?fit=600%2C375&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/20130910-235437.jpg?fit=600%2C375&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":11874,"url":"https:\/\/kalot.com.mx\/site\/2014\/02\/17\/yamaha-la-musica-es-para-todos\/","url_meta":{"origin":5012,"position":2},"title":"YAMAHA: La m\u00fasica es para todos","author":"Edgar Villanueva","date":"17 febrero, 2014","format":false,"excerpt":"Navegando por internet me top\u00e9 con este agradable comercial de la empresa YAMAHA que tiene un gran reto al comercializar \u00a0sus productos diversificados; en este caso hablo de la serie b de su l\u00ednea de pianos.\u00a0Normalmente se le reconoce a la marca por alguno de sus productos\u00a0 pero muchos desconocen\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/Yamaha-b-series-Master01-620x341.jpg?fit=620%2C341&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/Yamaha-b-series-Master01-620x341.jpg?fit=620%2C341&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/Yamaha-b-series-Master01-620x341.jpg?fit=620%2C341&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":15098,"url":"https:\/\/kalot.com.mx\/site\/2014\/04\/20\/nuevas-tendencias-de-la-publicidad\/","url_meta":{"origin":5012,"position":3},"title":"Nuevas tendencias de la publicidad.","author":"Saul Alonso","date":"20 abril, 2014","format":false,"excerpt":"Publicidad, publicidad, publicidad... Siempre hemos escuchado esa palabra, e inclusive, algunos de nosotros la llevamos como una materia en la carrera profesional. Sin embargo, hablar de publicidad ser\u00eda hacer un art\u00edculo por dem\u00e1s extenso (tenga en cuenta la cantidad de libros y libros que puede encontrar al respecto), y no\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cam-publicidad3.jpg?fit=853%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cam-publicidad3.jpg?fit=853%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cam-publicidad3.jpg?fit=853%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cam-publicidad3.jpg?fit=853%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":10320,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/25\/axe-las-buenas-intenciones-son-mas-faciles-de-recordar\/","url_meta":{"origin":5012,"position":4},"title":"AXE:  Las buenas intenciones son m\u00e1s f\u00e1ciles de recordar","author":"Edgar Villanueva","date":"25 enero, 2014","format":false,"excerpt":"Una de las marcas del ejercito Unilever que m\u00e1s impacto tienen es AXE, ya que se caracteriza por manejar una comunicaci\u00f3n clara y bien dirigida a su mercado meta. En esta ocasi\u00f3n la firma dedicada a la comercializaci\u00f3n de productos para el cuidado personal masculino, cambi\u00f3 su l\u00ednea de comunicaci\u00f3n\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/hqdefault2.jpg?fit=480%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8317,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/23\/snickers-las-distintas-maneras-de-comunicar-algo\/","url_meta":{"origin":5012,"position":5},"title":"Snickers : Las distintas maneras de comunicar algo","author":"Edgar Villanueva","date":"23 diciembre, 2013","format":false,"excerpt":"En los ultimo a\u00f1os la empresa estadounidense ha cambiado su l\u00ednea de comunicaci\u00f3n; hubo un tiempo en que su publicidad se basaba solamente en informar al cliente sobre el beneficio principal que tenia el producto, \u201csatisfacer el hambre\u201d, que se manejaba bajo el copy de: \u00bfTienes hambre?, c\u00f3mete un Snickers,\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/snickers_google_mispeltcover_0.jpg?fit=569%2C388&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/snickers_google_mispeltcover_0.jpg?fit=569%2C388&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/snickers_google_mispeltcover_0.jpg?fit=569%2C388&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/5012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=5012"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/5012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/5021"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=5012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=5012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=5012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}