{"id":485,"date":"2013-09-03T23:01:35","date_gmt":"2013-09-04T04:01:35","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=485"},"modified":"2017-12-20T09:26:05","modified_gmt":"2017-12-20T15:26:05","slug":"google-y-el-rediseno-de-imagen","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/03\/google-y-el-rediseno-de-imagen\/","title":{"rendered":"Google y el redise\u00f1o de imagen"},"content":{"rendered":"

El d\u00eda de hoy me encontr\u00e9 con esta belleza en la red y la quiero compartir con ustedes bonito p\u00fablico lector<\/p>\n

El dise\u00f1ador gr\u00e1fico y director de arte Stefano Perrone \u00a0como un ejercicio de branding personal redise\u00f1ado el logotipo de Google en un solo d\u00eda.<\/p>\n

\u00a0<\/a><\/p>\n

Observa el proceso y aplicaci\u00f3n…<\/p>\n

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El redise\u00f1o mejora una idea y comunica mejor los objetivos de una marca, por el paso del tiempo posiblemente una marca pierda fuerza en el mercado, quiz\u00e1 este no sea el caso de Google pero esta nueva propuesta de imagen tiene un toque de frescura irresistible a la pupila.<\/p>\n

\u00bfPorque redise\u00f1ar la imagen corporativa?<\/p>\n

Existen variados factores por el cual una empresa redise\u00f1a su imagen dependiendo de los objetivos a alcanzar, por mencionar algunos como:<\/p>\n

Recuperar credibilidad de los clientes por alg\u00fan error cometido<\/p>\n

Cambio de actividad comercial<\/p>\n

Y la m\u00e1s importante y que deber\u00eda formar parte del proceso de vida de una marca en el mercado: Innovaci\u00f3n y modernidad<\/b>, la sociedad sufre d\u00eda a d\u00eda cambios en su entorno lo que hace que una identidad pueda quedarse est\u00e1tica y deje de conectar con su mercado objetivo en cuesti\u00f3n visual.<\/p>\n

No te pierdas mi siguiente nota seguiremos hablando de este tan importante t\u00f3pico dentro de la vida de una marca ahora analizando el caso de Yahoo, que en estos momentos para por una transici\u00f3n de redise\u00f1o<\/p>\n

Nos leemos Chao<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"El d\u00eda de hoy me encontr\u00e9 con esta belleza en la red y la quiero compartir con ustedes…\n","protected":false},"author":55,"featured_media":502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-485","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nGoogle y el redise\u00f1o de imagen - 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Jorge Erana","sameAs":["http:\/\/www.kalot.com.mx","www.facebook.com\/jorgeerana","https:\/\/x.com\/jorge_erana"],"url":"https:\/\/kalot.com.mx\/site\/author\/jorge-erana\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bf1f0565270c86dde0aceeebd569fe1a.jpg?fit=600%2C424&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6IHEI-7P","jetpack-related-posts":[{"id":6335,"url":"https:\/\/kalot.com.mx\/site\/2013\/11\/11\/google-el-lado-oscuro-de-trabajar-en-esta-empresa\/","url_meta":{"origin":485,"position":0},"title":"Google: El lado oscuro de trabajar en esta empresa","author":"Samuel Arriaga","date":"11 noviembre, 2013","format":false,"excerpt":"Trabajar en Google es el sue\u00f1o de muchos de nosotros, al ser una de las marcas mas valiosas en el mundo, tambi\u00e9n al ser una de las empresas mas exitosas y que cada d\u00eda se vuelve mas importante en la vida cotidiana. 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El precio de venta es de $1500 dlls + impuestos. Al parecer\u00a0el pasado 15 de abril, cuando Google liber\u00f3 sus preciadas gafas\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/google-glass1-644x362.jpg?fit=644%2C362&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/google-glass1-644x362.jpg?fit=644%2C362&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/google-glass1-644x362.jpg?fit=644%2C362&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":23239,"url":"https:\/\/kalot.com.mx\/site\/2015\/09\/01\/google-estrena-logo\/","url_meta":{"origin":485,"position":3},"title":"\u00a1Google estrena logo!","author":"Ale Jaramillo","date":"1 septiembre, 2015","format":false,"excerpt":"http:\/\/g.co\/doodle\/dg69f7Y para alegrarnos un poco el d\u00eda...una vez m\u00e1s, como lo viene haciendo ya por 17 a\u00f1os, Google renueva su apariencia y cambia de logo...\u00a0obviamente, con sus caracter\u00edsticos \"doodles\" no se puede quedar atr\u00e1s para celebrar este cambio de look. El d\u00eda de hoy \u00a0Tamar Yehoshua, Vicepresidente de gesti\u00f3n de\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/09\/OGB-INSIDER-BLOGS-GoogleLogox2-Animated.gif?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/09\/OGB-INSIDER-BLOGS-GoogleLogox2-Animated.gif?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/09\/OGB-INSIDER-BLOGS-GoogleLogox2-Animated.gif?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/09\/OGB-INSIDER-BLOGS-GoogleLogox2-Animated.gif?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/09\/OGB-INSIDER-BLOGS-GoogleLogox2-Animated.gif?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":16969,"url":"https:\/\/kalot.com.mx\/site\/2014\/06\/25\/google-io-2014\/","url_meta":{"origin":485,"position":4},"title":"Google I\/O 2014","author":"Cecilia Mata","date":"25 junio, 2014","format":false,"excerpt":"Hoy ha sido el d\u00eda para que el evento \u00a0Google i\/o\u00a0\u201cI\u201d de input y \u201cO\u201d de output o \u201cInnovation y Open\u201d, el evento por y para desarrolladores que esta teniendo la atenci\u00f3n de medio mundo. Este es el evento m\u00e1s importante de Google, \u00a0ya que esta enfocado a traer lo\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/06\/IMG_8168-L-800x420.jpg?fit=800%2C420&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/06\/IMG_8168-L-800x420.jpg?fit=800%2C420&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/06\/IMG_8168-L-800x420.jpg?fit=800%2C420&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/06\/IMG_8168-L-800x420.jpg?fit=800%2C420&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":9736,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/18\/apps-para-el-dia-dia\/","url_meta":{"origin":485,"position":5},"title":"Apps para el d\u00eda a d\u00eda","author":"Cecilia Mata","date":"18 enero, 2014","format":false,"excerpt":"Las vacaciones son tan cortas y los d\u00edas en la escuela o simplemente en el trabajo son muy largos, asi como los que me esperan ami otra vez en esta semana que entro a unos cursos de mi carrera y luego a clases normales, es por eso que me he\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/las-aplicaciones-en-el-dia-a-dia-profesional.jpg?fit=950%2C713&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/las-aplicaciones-en-el-dia-a-dia-profesional.jpg?fit=950%2C713&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/las-aplicaciones-en-el-dia-a-dia-profesional.jpg?fit=950%2C713&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/las-aplicaciones-en-el-dia-a-dia-profesional.jpg?fit=950%2C713&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=485"}],"version-history":[{"count":1,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/485\/revisions"}],"predecessor-version":[{"id":28152,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/485\/revisions\/28152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/502"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}