{"id":4495,"date":"2013-10-23T21:00:55","date_gmt":"2013-10-24T02:00:55","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=4495"},"modified":"2013-10-23T20:55:01","modified_gmt":"2013-10-24T01:55:01","slug":"iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/","title":{"rendered":"IBERIA: Evoluci\u00f3n estrat\u00e9gica para abrazar el futuro @Interbrand @Iberia"},"content":{"rendered":"

Hace algunos d\u00edas la aerol\u00ednea espa\u00f1ola Iberia, dio a conocer al mundo su nueva identidad corporativa, la cual ademas de reflejar entusiasmo, dinamismo \u00a0y voluntad de dar vida a una imponente transformaci\u00f3n, claramente deleita nuestra pupila con los colores de la bandera espa\u00f1ola.<\/p>\n

Con el objetivo dar un salto y convertirse en una aerol\u00ednea competitiva con una proyecci\u00f3n clara y sobre todo de prestigio internacional, la compa\u00f1\u00eda a\u00e9rea se apoyo en la consultora Interbrand<\/a> \u00a0que desde hace mas de 1974 re\u00fane una amplia gama de pensadores que han a cambiado la opini\u00f3n del mundo respecto al branding de las marcas y que las transforman en activos comerciales y competitivos en el mercado.<\/p>\n

Este cambio, no solamente comprende los aspectos de identidad visual para Iberia, esta proyectado estrat\u00e9gicamente para girar por completo el funcionamiento de la empresa, por mencionar algunos como la norma de calidad del servicio, buscando fomentar la experiencia del consumidor y hacer placentero el trayecto hasta su destino.<\/p>\n

Interbrand<\/a> inspirado en la cultura espa\u00f1ola dise\u00f1o un nuevo s\u00edmbolo que consta de dos elementos los cuales cobijan perfectamente el tim\u00f3n de direcci\u00f3n de los aviones y que como figura, vendr\u00e1n a posicionar con mayor velocidad a la marca \u00a0y que con el color rojo figurando en primer plano, busca reflejar vitalidad, expresividad del arte y sobre todo un car\u00e1cter espa\u00f1ol. Esto relacionado con mi aportaci\u00f3n anterior sobre \u00a0los colore en publicidad observamos que \u00a0juega un papel totalmente importante en la vida y posicionamiento de una marca producto.<\/p>\n

\u00a0\"Untitled-1\"<\/a><\/p>\n

Dichos cambios ya fueron puestos en marcha y finalizaran en los pr\u00f3ximos meses. Por lo pronto el nuevo Airbuss A330 de la flota Iberia volara por los aires en Noviembre y ya por supuesto con la sorprendente experiencia brindada por parte \u00a0de la compa\u00f1\u00eda.<\/p>\n

\"iberia2\"<\/a><\/p>\n

\"iberia3\"<\/a><\/p>\n

Los a camios abarcaran, capacitaci\u00f3n a todo el equipo de Iberia poniendo en marca valores y filosof\u00eda de marca y que sobre todo sea tangible para los clientes, los medios digitales como su pagina para reservar tambi\u00e9n es beneficiada en su interfaz, \u00a0siendo mas \u00e1gil e intuitiva. La nueva identidad aplicara para veh\u00edculos, revistas de aviones, uniformes de personal, oficinas corporativas y todos los puntos en donde la Iberia se involucre con colaboradores y clientes.<\/p>\n

No cabe duda que es una estrategia de marketing 360 y que Iberia quiere posicionar r\u00e1pido en la mente del consumidor como una empresa de vanguardia en todos sus aspectos.<\/p>\n

\u00a1Nos vemos en mi pr\u00f3xima aportaci\u00f3n!<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Hace algunos d\u00edas la aerol\u00ednea espa\u00f1ola Iberia, dio a conocer al mundo su nueva identidad corporativa, la cual…\n","protected":false},"author":55,"featured_media":4772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"IBERIA: Evoluci\u00f3n estrat\u00e9gica para abrazar el futuro @Interbrand @Iberia #Marketing V\u00eda: LuisCastillo","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-4495","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"\nIBERIA: Evoluci\u00f3n estrat\u00e9gica para abrazar el futuro @Interbrand @Iberia - Kalot<\/title>\n<meta name=\"description\" content=\"Hace algunos d\u00edas la aerol\u00ednea espa\u00f1ola Iberia, dio a conocer al mundo su nueva identidad corporativa, la cual ademas de reflejar entusiasmo, dinamismo \u00a0y\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IBERIA: Evoluci\u00f3n estrat\u00e9gica para abrazar el futuro @Interbrand @Iberia - Kalot\" \/>\n<meta property=\"og:description\" content=\"Hace algunos d\u00edas la aerol\u00ednea espa\u00f1ola Iberia, dio a conocer al mundo su nueva identidad corporativa, la cual ademas de reflejar entusiasmo, dinamismo \u00a0y\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:author\" content=\"www.facebook.com\/jorgeerana\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-24T02:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/la-buena-iberia.jpg?fit=900%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorge Era\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorge_erana\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Era\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IBERIA: Evoluci\u00f3n estrat\u00e9gica para abrazar el futuro @Interbrand @Iberia - Kalot","description":"Hace algunos d\u00edas la aerol\u00ednea espa\u00f1ola Iberia, dio a conocer al mundo su nueva identidad corporativa, la cual ademas de reflejar entusiasmo, dinamismo \u00a0y","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/","og_locale":"es_MX","og_type":"article","og_title":"IBERIA: Evoluci\u00f3n estrat\u00e9gica para abrazar el futuro @Interbrand @Iberia - Kalot","og_description":"Hace algunos d\u00edas la aerol\u00ednea espa\u00f1ola Iberia, dio a conocer al mundo su nueva identidad corporativa, la cual ademas de reflejar entusiasmo, dinamismo \u00a0y","og_url":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/","og_site_name":"Kalot","article_publisher":"http:\/\/facebook.com\/mxkalot","article_author":"www.facebook.com\/jorgeerana","article_published_time":"2013-10-24T02:00:55+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/la-buena-iberia.jpg?fit=900%2C600&ssl=1","type":"image\/jpeg"}],"author":"Jorge Era\u00f1a","twitter_card":"summary_large_image","twitter_creator":"@jorge_erana","twitter_site":"@kalotmx","twitter_misc":{"Escrito por":"Jorge Era\u00f1a","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/#article","isPartOf":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/"},"author":{"name":"Jorge Era\u00f1a","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/person\/bd1e41caf7850a0040158a27aad39446"},"headline":"IBERIA: Evoluci\u00f3n estrat\u00e9gica para abrazar el futuro @Interbrand @Iberia","datePublished":"2013-10-24T02:00:55+00:00","mainEntityOfPage":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/"},"wordCount":445,"commentCount":0,"publisher":{"@id":"https:\/\/kalot.com.mx\/site\/#organization"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/la-buena-iberia.jpg?fit=900%2C600&ssl=1","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/","url":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/","name":"IBERIA: Evoluci\u00f3n estrat\u00e9gica para abrazar el futuro @Interbrand @Iberia - Kalot","isPartOf":{"@id":"https:\/\/kalot.com.mx\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/#primaryimage"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/la-buena-iberia.jpg?fit=900%2C600&ssl=1","datePublished":"2013-10-24T02:00:55+00:00","description":"Hace algunos d\u00edas la aerol\u00ednea espa\u00f1ola Iberia, dio a conocer al mundo su nueva identidad corporativa, la cual ademas de reflejar entusiasmo, dinamismo \u00a0y","breadcrumb":{"@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/#primaryimage","url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/la-buena-iberia.jpg?fit=900%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/la-buena-iberia.jpg?fit=900%2C600&ssl=1","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kalot.com.mx\/site\/"},{"@type":"ListItem","position":2,"name":"IBERIA: Evoluci\u00f3n estrat\u00e9gica para abrazar el futuro @Interbrand @Iberia"}]},{"@type":"WebSite","@id":"https:\/\/kalot.com.mx\/site\/#website","url":"https:\/\/kalot.com.mx\/site\/","name":"Kalot","description":"Conoce Todo Sobre Todo","publisher":{"@id":"https:\/\/kalot.com.mx\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kalot.com.mx\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/kalot.com.mx\/site\/#organization","name":"Kalot","url":"https:\/\/kalot.com.mx\/site\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2020\/04\/Kalot-logo-sin-tagline.png?fit=1707%2C1014&ssl=1","contentUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2020\/04\/Kalot-logo-sin-tagline.png?fit=1707%2C1014&ssl=1","width":1707,"height":1014,"caption":"Kalot"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/mxkalot","https:\/\/x.com\/kalotmx","http:\/\/instagram.com\/kalotmx","http:\/\/pinterest.com\/jorgeerana\/kalot"]},{"@type":"Person","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/person\/bd1e41caf7850a0040158a27aad39446","name":"Jorge Era\u00f1a","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/6dfa672d4a58771167fa9cda3a4e494af4c6a23e015399b1bed8e34c71f0a781?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6dfa672d4a58771167fa9cda3a4e494af4c6a23e015399b1bed8e34c71f0a781?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6dfa672d4a58771167fa9cda3a4e494af4c6a23e015399b1bed8e34c71f0a781?s=96&d=mm&r=g","caption":"Jorge Era\u00f1a"},"description":"Fundador de @KalotMx Mercad\u00f3logo, amante de la tecnolog\u00eda, #Geekazo, #socialmedia, #MarketingDigital, tv-shows, movies y de la vida. Jorge Erana","sameAs":["http:\/\/www.kalot.com.mx","www.facebook.com\/jorgeerana","https:\/\/x.com\/jorge_erana"],"url":"https:\/\/kalot.com.mx\/site\/author\/jorge-erana\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/la-buena-iberia.jpg?fit=900%2C600&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6IHEI-1av","jetpack-related-posts":[{"id":2674,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/30\/destronan-coca-cola-como-la-marca-mas-valiosa-del-mundo-marketing\/","url_meta":{"origin":4495,"position":0},"title":"Destronan a Coca-Cola como la marca m\u00e1s valiosa del mundo #Marketing","author":"Anastacio S\u00e1nchez","date":"30 septiembre, 2013","format":false,"excerpt":"Despu\u00e9s de m\u00e1s de una d\u00e9cada como la marca m\u00e1s valiosa del mundo,\u00a0seg\u00fan la lista Interbrand,\u00a0Coca-Cola fue trasladada al tercer puesto, gracias a que Apple y Google la superaron este a\u00f1o, ya que tuvieron crecimientos de 28% y 34% respectivamente en comparaci\u00f3n del 3% que tuvo Coca en el ultimo\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":13089,"url":"https:\/\/kalot.com.mx\/site\/2014\/03\/07\/nosotros-somos-la-contrasena\/","url_meta":{"origin":4495,"position":1},"title":"Nosotros somos la contrase\u00f1a.","author":"Gustavo Elizarrar\u00e1s","date":"7 marzo, 2014","format":false,"excerpt":"[dropcap size=small]A[\/dropcap]\u00f1os entre nosotros pero es ahora cuando su uso parece estar refin\u00e1ndose de cara al consumidor final. Son los sistemas biom\u00e9tricos, capaces de reconocer e identificar a un ser humano bas\u00e1ndose en algunos de sus rasgos f\u00edsicos y en su comportamiento.Desde laboratorios que identifican a sus empleados con un\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"iPhone-podr-tener-1830248","src":"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/iPhone-podr-tener-1830248.jpg?fit=300%2C157&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7418,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/01\/7418\/","url_meta":{"origin":4495,"position":2},"title":"\u00bfSabes quien fue Ann Turner Cook?","author":"Shirley Falcon","date":"1 diciembre, 2013","format":false,"excerpt":"La imagen de la comida m\u00e1s famosa para bebes tiene m\u00e1s que una identidad, cuenta con \u201cnombre y apellido\u201d, y se trata de Ann Turner Cook, que es sin duda uno de los iconos de marca m\u00e1s reconocidos en todo el mundo es el beb\u00e9 Gerber, el peque\u00f1o que aparece\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"gerber-300x274","src":"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/gerber-300x274.jpg?fit=300%2C245&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6184,"url":"https:\/\/kalot.com.mx\/site\/2013\/11\/10\/el-branding-en-los-super-heroes\/","url_meta":{"origin":4495,"position":3},"title":"Las S\u00fapermarcas","author":"Jorge Era\u00f1a","date":"10 noviembre, 2013","format":false,"excerpt":"La afici\u00f3n y admiraci\u00f3n por los S\u00faperh\u00e9roes han estado presente durante varias generaciones y es sorprendente como su imagen esta en nuestro inconsciente desde peque\u00f1os y el trabajo que se ha hecho y que posiblemente estemos ante unos de los trabajos pioneros de este t\u00f3pico, el Branding personal. Son sencillas\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/marcas.jpg?fit=590%2C431&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/marcas.jpg?fit=590%2C431&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/marcas.jpg?fit=590%2C431&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":18889,"url":"https:\/\/kalot.com.mx\/site\/2014\/10\/24\/viaja-seguro-la-tierra-media-con-elijah-wood-peter-jackson-y-anz\/","url_meta":{"origin":4495,"position":4},"title":"Viaja seguro a la Tierra Media con Elijah Wood, Peter Jackson y ANZ","author":"Omar Herrera","date":"24 octubre, 2014","format":false,"excerpt":"\u00bfCu\u00e1ntos de nosotros no hemos so\u00f1ado con pisar aquellas m\u00e1gicas tierras creadas por Tolkien? Si me lo preguntan creo no ser el \u00fanico con ganas de visitar Hobbiton dentro de los l\u00edmites de La Comarca, las maravillosas estructuras que rodean Rivendel, Los Campos de Pelennor, el majestuoso reino de Gondor\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/10\/141022160628-air-new-zealand-safety-video-story-top.jpg?fit=670%2C377&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/10\/141022160628-air-new-zealand-safety-video-story-top.jpg?fit=670%2C377&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/10\/141022160628-air-new-zealand-safety-video-story-top.jpg?fit=670%2C377&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":25461,"url":"https:\/\/kalot.com.mx\/site\/2016\/05\/26\/revelado-gran-secreto-del-joker-dc-sorprende\/","url_meta":{"origin":4495,"position":5},"title":"REVELADO EL GRAN SECRETO DEL JOKER, DC TAMBI\u00c9N SORPRENDE","author":"HM_MKT007","date":"26 mayo, 2016","format":false,"excerpt":"Hace unas cuantas horas, el mundo de los c\u00f3mics, se estremeci\u00f3 con una fuerte noticia, la verdadera naturaleza del CAPIT\u00c1N AM\u00c9RICA en los c\u00f3mics, y causo un grande, que digo grande, enorme cambio en todo lo que es MARVEL, entonces, era de suponerse que DC COMICS, no se iba a\u2026","rel":"","context":"En "Cine"","block_context":{"text":"Cine","link":"https:\/\/kalot.com.mx\/site\/category\/cine\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2016\/05\/joker5-1024x768.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2016\/05\/joker5-1024x768.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2016\/05\/joker5-1024x768.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2016\/05\/joker5-1024x768.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/4495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=4495"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/4495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/4772"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=4495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=4495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=4495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}