{"id":4449,"date":"2013-10-19T17:02:24","date_gmt":"2013-10-19T22:02:24","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=4449"},"modified":"2013-10-19T18:05:41","modified_gmt":"2013-10-19T23:05:41","slug":"estetica-y-funcionalidad-la-combinacion-perfecta-en-el-mundo-del-packaging","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/10\/19\/estetica-y-funcionalidad-la-combinacion-perfecta-en-el-mundo-del-packaging\/","title":{"rendered":"Est\u00e9tica y funcionalidad: La combinaci\u00f3n perfecta en el mundo del packaging"},"content":{"rendered":"<p style=\"text-align: justify\">Al momento de hablar sobre el empaque de un producto se puede pensar en primera instancia el factor est\u00e9tico, ya que es de suma importancia que luzca bien y de esta manera\u00a0 resulte atractivo para los consumidores.<\/p>\n<p style=\"text-align: justify\">Pero tambi\u00e9n existe otro aspecto fundamental al momento de dise\u00f1ar el empaque de un producto: \u201cla funcionalidad\u201d, ya que un buen dise\u00f1o de empaque permite disminuir los costos de distribuci\u00f3n generando una mayor utilidad para la empresa.<\/p>\n<p style=\"text-align: justify\">Siempre me ha llamado la atenci\u00f3n el tema de packaging, puesto que representa un canal de comunicaci\u00f3n de suma importancia para las marcas. Si se logra tener un buen dise\u00f1o de empaque, se pueden cumplir distintos objetivos como diferenciar el producto en el anaquel, reducir costos, mantener en buenas condiciones el producto y en muchas ocasiones se utiliza como elemento centrar en Merchandising haciendo que el producto se venda por s\u00ed solo.<\/p>\n<p style=\"text-align: justify\">A continuaci\u00f3n les comparto una propuesta de Ferdi Fickry un dise\u00f1ador gr\u00e1fico, industrial y de empaques\u00a0 que creo el dise\u00f1o de un empaque para Coca-Cola bajo el concepto Future, donde no solo se crea un dinamismo en la forma de las rejillas para el producto, si no tambi\u00e9n en los colores que cambian dependiendo la l\u00ednea de productos de la marca refresquera.<\/p>\n<p style=\"text-align: justify\">\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-03.jpg\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" alt=\"Coke-future-crate-03\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-03.jpg?resize=600%2C338\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-05.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"4461\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/19\/estetica-y-funcionalidad-la-combinacion-perfecta-en-el-mundo-del-packaging\/coke-future-crate-05\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-05.jpg?fit=600%2C338&amp;ssl=1\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Coke-future-crate-05\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-05.jpg?fit=600%2C338&amp;ssl=1\" class=\"alignnone size-full wp-image-4461\" alt=\"Coke-future-crate-05\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-05.jpg?resize=600%2C338\" width=\"600\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-05.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-05.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-05.jpg?resize=330%2C185&amp;ssl=1 330w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a> <a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-08.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"4462\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/19\/estetica-y-funcionalidad-la-combinacion-perfecta-en-el-mundo-del-packaging\/coke-future-crate-08\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-08.jpg?fit=600%2C338&amp;ssl=1\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Coke-future-crate-08\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-08.jpg?fit=600%2C338&amp;ssl=1\" class=\"alignnone size-full wp-image-4462\" alt=\"Coke-future-crate-08\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-08.jpg?resize=600%2C338\" width=\"600\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-08.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-08.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-08.jpg?resize=330%2C185&amp;ssl=1 330w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>\u00a0\u00a0\u00a0\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-07.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4466\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/19\/estetica-y-funcionalidad-la-combinacion-perfecta-en-el-mundo-del-packaging\/coke-future-crate-07\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-07.jpg?fit=600%2C338&amp;ssl=1\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Coke-future-crate-07\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-07.jpg?fit=600%2C338&amp;ssl=1\" class=\"alignnone size-full wp-image-4466\" alt=\"Coke-future-crate-07\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-07.jpg?resize=600%2C338\" width=\"600\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-07.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-07.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-07.jpg?resize=330%2C185&amp;ssl=1 330w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a> <a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-12.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4467\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/19\/estetica-y-funcionalidad-la-combinacion-perfecta-en-el-mundo-del-packaging\/coke-future-crate-12\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-12.jpg?fit=600%2C338&amp;ssl=1\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Coke-future-crate-12\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-12.jpg?fit=600%2C338&amp;ssl=1\" class=\"alignnone size-full wp-image-4467\" alt=\"Coke-future-crate-12\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-12.jpg?resize=600%2C338\" width=\"600\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-12.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-12.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-12.jpg?resize=330%2C185&amp;ssl=1 330w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a> <a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-13.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4468\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/19\/estetica-y-funcionalidad-la-combinacion-perfecta-en-el-mundo-del-packaging\/coke-future-crate-13\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-13.jpg?fit=600%2C338&amp;ssl=1\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Coke-future-crate-13\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-13.jpg?fit=600%2C338&amp;ssl=1\" class=\"alignnone size-full wp-image-4468\" alt=\"Coke-future-crate-13\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-13.jpg?resize=600%2C338\" width=\"600\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-13.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-13.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-13.jpg?resize=330%2C185&amp;ssl=1 330w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-01.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"Coke-future-crate-01\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-01.jpg?resize=600%2C338\" width=\"600\" height=\"338\" \/><\/a>\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-04.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"Coke-future-crate-04\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-04.jpg?resize=600%2C338\" width=\"600\" height=\"338\" \/><\/a>\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-10.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"Coke-future-crate-10\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-10.jpg?resize=600%2C338\" width=\"600\" height=\"338\" \/><\/a>\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-06.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"Coke-future-crate-06\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-06.jpg?resize=600%2C338\" width=\"600\" height=\"338\" \/><\/a>\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-11.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"Coke-future-crate-11\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-11.jpg?resize=600%2C338\" width=\"600\" height=\"338\" \/><\/a>\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-09.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"Coke-future-crate-09\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-09.jpg?resize=600%2C338\" width=\"600\" height=\"338\" \/><\/a>\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-14.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"Coke-future-crate-14\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-14.jpg?resize=600%2C338\" width=\"600\" height=\"338\" \/><\/a>\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-15.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4470\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/19\/estetica-y-funcionalidad-la-combinacion-perfecta-en-el-mundo-del-packaging\/coke-future-crate-15\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-15.jpg?fit=600%2C338&amp;ssl=1\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Coke-future-crate-15\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-15.jpg?fit=600%2C338&amp;ssl=1\" class=\"alignnone size-full wp-image-4470\" alt=\"Coke-future-crate-15\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-15.jpg?resize=600%2C338\" width=\"600\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-15.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-15.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-15.jpg?resize=330%2C185&amp;ssl=1 330w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a> <a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-20.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4471\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/19\/estetica-y-funcionalidad-la-combinacion-perfecta-en-el-mundo-del-packaging\/coke-future-crate-20\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-20.jpg?fit=600%2C338&amp;ssl=1\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Coke-future-crate-20\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-20.jpg?fit=600%2C338&amp;ssl=1\" class=\"alignnone size-full wp-image-4471\" alt=\"Coke-future-crate-20\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-20.jpg?resize=600%2C338\" width=\"600\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-20.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-20.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-20.jpg?resize=330%2C185&amp;ssl=1 330w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-17.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"Coke-future-crate-17\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-17.jpg?resize=600%2C338\" width=\"600\" height=\"338\" \/><\/a><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-21.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4479\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/19\/estetica-y-funcionalidad-la-combinacion-perfecta-en-el-mundo-del-packaging\/coke-future-crate-21\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-21.jpg?fit=600%2C338&amp;ssl=1\" data-orig-size=\"600,338\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Coke-future-crate-21\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-21.jpg?fit=600%2C338&amp;ssl=1\" class=\"alignnone size-full wp-image-4479\" alt=\"Coke-future-crate-21\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-21.jpg?resize=600%2C338\" width=\"600\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-21.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-21.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Coke-future-crate-21.jpg?resize=330%2C185&amp;ssl=1 330w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-16.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"Coke-future-crate-16\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-16.jpg?resize=600%2C338\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-19.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"Coke-future-crate-19\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Coke-future-crate-19.jpg?resize=600%2C338\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p style=\"text-align: justify\">Con esto se nos demuestra que se pueden comunicar mucho con el empaque de un producto. Si te agradaron estos dise\u00f1os te comparto una p\u00e1gina donde puedes encontrar m\u00e1s dise\u00f1os creados por \u00a0<a href=\"http:\/\/talent.adweek.com\/ferdiFIKRI\">Ferdi Fickry<\/a>.<\/p>\n<p style=\"text-align: justify\">Nos leemos luego.<\/p>\n","protected":false},"excerpt":{"rendered":"Al momento de hablar sobre el empaque de un producto se puede pensar en primera instancia el factor&hellip;\n","protected":false},"author":7,"featured_media":4465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Est\u00e9tica y funcionalidad: La combinaci\u00f3n perfecta en el mundo del packaging | @FerdiFikri #Marketing","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-4449","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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Despu\u00e9s de comprobar la eficacia de la personalizaci\u00f3n de los productos estelares de varias compa\u00f1\u00edas como Coca-Cola, han tenido un impacto muy fuerte entre los consumidores de las\u2026","rel":"","context":"Con 1 comentario","block_context":{"text":"Con 1 comentario","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/14\/te-gusta-la-nutella-ve-lo-que-estan-haciendo-en-espana\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/nutella.jpg?fit=625%2C625&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/nutella.jpg?fit=625%2C625&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/nutella.jpg?fit=625%2C625&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":3357,"url":"https:\/\/kalot.com.mx\/site\/2013\/10\/08\/y-si-vendemos-mas-lo-nacional-en-lugar-de-comprar-lo-extranjero\/","url_meta":{"origin":4449,"position":1},"title":"\u00bfY si vendemos m\u00e1s lo nacional, en lugar de comprar lo extranjero?","author":"Edgar Villanueva","date":"8 octubre, 2013","format":false,"excerpt":"En muchas ocasiones me he encontrado con gente que dice que los productos mexicanos no son tan buenos como los que venden en el extranjero; con la llegada de la globalizaci\u00f3n este aspecto se ha aumentado de manera exponencial, ya que se importan una gran cantidad de productos de origen\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Perro_Malo_061.jpg?fit=885%2C575&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Perro_Malo_061.jpg?fit=885%2C575&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Perro_Malo_061.jpg?fit=885%2C575&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Perro_Malo_061.jpg?fit=885%2C575&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":15280,"url":"https:\/\/kalot.com.mx\/site\/2014\/04\/24\/asi-se-puso-el-1er-dia-de-emporio-en-la-upslp\/","url_meta":{"origin":4449,"position":2},"title":"As\u00ed se puso el 1er d\u00eda de Emporio en la UPSLP","author":"Omar Herrera","date":"24 abril, 2014","format":false,"excerpt":"Finalmente el d\u00eda en que las capitales del marketing tuvieran su encuentro ha llegado. Desde las 8: am los asistentes comenzaron a arribar a las instalaciones de la Universidad Polit\u00e9cnica de San Luis Potos\u00ed. 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