{"id":426,"date":"2013-09-03T04:48:42","date_gmt":"2013-09-03T04:48:42","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=426"},"modified":"2013-09-03T04:49:17","modified_gmt":"2013-09-03T04:49:17","slug":"426","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/03\/426\/","title":{"rendered":"\u00bfConoces a Ken Block?"},"content":{"rendered":"

\"Ken3\"<\/a><\/p>\n

Ken Block naci\u00f3 el 21 de noviembre de 1967 en California es un piloto de rallies y uno de los co-fundadores y Jefe de Marca de DC Shoes. Block ha participado en deportes como skate, snowboard, motocross y sobre todo en campeonatos de rally, tambi\u00e9n es piloto de Gymkhana.<\/p>\n

Fue co-fundador de DC Shoes con Damon Way en 1994. DC Shoes comenz\u00f3 como una peque\u00f1a empresa de creaci\u00f3n de zapatos deportivos para los skaters. Ken Block cree, al igual que otros atletas, que los patinadores necesitan zapatos especiales para competir en niveles altos. Block y Way comenzaron a comercializar estos zapatos y el negocio empez\u00f3 a crecer. En mayo de 2004, DC Shoes fue adquirida por Quiksilver. Esta operaci\u00f3n hace parte de una empresa 2,000 millones de d\u00f3lares de la familia de deportes de acci\u00f3n. En la actualidad, DC Shoes es conocido por su amplia variedad de zapatos y prendas de vestir.<\/p>\n

Pero… \u00bfQue hay detr\u00e1s de los v\u00eddeos de Ken a bordo de su coche de rally?<\/p>\n

\u00a0\"ken_block_2013_hoonigan_fiesta_cars_01_1-0124\"<\/a><\/p>\n

Pues hay un mont\u00f3n de patrocinadores o sponsors, <\/i>tal como Ford (o anteriormente Subaru), GoPro, Monster, Pirelli y por supuesto DC, esto trae consigo un impulso de marcas brutal, si bien todas tienen relaci\u00f3n con la actividad y la emoci\u00f3n que el deporte del rally trae consigo, no es poco com\u00fan ver las gorras con el numero 43 de Block en las calles, gorras que superan incluso los 60 d\u00f3lares. Ademas de esto, la intenci\u00f3n de marca que de busca transmitir, trae consigo el inspirar a los consumidores que si conduces un Ford Fiesta ST, usas unos tenis DC y bebes Monster ser\u00e1s igual de cool que Ken Block, eso es lo que hay detr\u00e1s, si bien el rally no es muy conocido por todos, si hay mucha gente que sabe o conoce de Ken Block, pero pocos de nosotros nos imagin\u00e1bamos que este conductor alocado es el Jefe de Marca de DC Shoes.<\/p>\n

\"images-4\"<\/a><\/p>\n

Actualmente el proyecto y las apariciones de Ken han llegado incluso al Reino Unido, ya que realiza una aparicion especial con James May, conductor del programa Top Gear, lo que trae consigo la apertura de un mercado, abarcar mas audiencia, lo que conlleva a un conocimiento mayor de marca y por consiguiente un mayor consumo de los productos.<\/p>\n

\"20090706_369f0b30bc53f6c26942zmmMPTjxrDoT\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Ken Block naci\u00f3 el 21 de noviembre de 1967 en California es un piloto de rallies y uno…\n","protected":false},"author":9,"featured_media":428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"\n\u00bfConoces a Ken Block? - Kalot<\/title>\n<meta name=\"description\" content=\"Ken Block naci\u00f3 el 21 de noviembre de 1967 en California es un piloto de rallies y uno de los co-fundadores y Jefe de Marca de DC Shoes. 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Est\u00e1\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Usar-tacones-atrae-a-los-hombres.jpg?fit=525%2C350&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Usar-tacones-atrae-a-los-hombres.jpg?fit=525%2C350&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Usar-tacones-atrae-a-los-hombres.jpg?fit=525%2C350&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":9873,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/22\/nike-festeja-20-anos-con-zapatos-tiempo\/","url_meta":{"origin":426,"position":1},"title":"Nike festeja 20 a\u00f1os con zapatos ‘Tiempo’","author":"Daniel Cacho","date":"22 enero, 2014","format":false,"excerpt":"Nike\u00a0hizo la presentaci\u00f3n oficial de sus zapatos 'Tiempo', para conmemorar los 20 a\u00f1os de que la firma deportiva incursion\u00f3 en el futbol haciendo calzado para este deporte a partir del\u00a0Mundial de Estados Unidos '94, expertos en el tema anunciaron el lanzamiento de su nueva l\u00ednea, y lo hicieron con figuras\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/1600x700q80.jpeg?fit=1200%2C525&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/1600x700q80.jpeg?fit=1200%2C525&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/1600x700q80.jpeg?fit=1200%2C525&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/1600x700q80.jpeg?fit=1200%2C525&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/1600x700q80.jpeg?fit=1200%2C525&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2688,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/30\/startupero-a-tus-zapatos-emprendiendola\/","url_meta":{"origin":426,"position":2},"title":"Startupero a tus zapatos #Emprendi\u00e9ndola","author":"Rudy Marin","date":"30 septiembre, 2013","format":false,"excerpt":"Seguro has escuchado el refr\u00e1n \"Zapatero a tus zapatos\" que se refiere a que te dediques a lo tuyo y no ye distraigas con otras cosas que no tienen nada que ver con tu negocio. 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