{"id":3763,"date":"2013-10-10T23:44:41","date_gmt":"2013-10-11T04:44:41","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=3763"},"modified":"2013-10-11T00:16:59","modified_gmt":"2013-10-11T05:16:59","slug":"amamos-las-marcas-100-lovemarks","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/10\/10\/amamos-las-marcas-100-lovemarks\/","title":{"rendered":"Amamos a las marcas | 100 Lovemarks"},"content":{"rendered":"<p style=\"text-align: justify\">Est\u00e1n en nuestro desayuno, comida, cena y absolutamente por todos los lugares que nos desplazamos, algunas nos caen bien, otras no tanto, pero solo algunas cuantas\u00a0 por no decir que solo una, reciben todo nuestro cari\u00f1o y atenci\u00f3n; as\u00ed es hablamos de las marcas. Una gran cantidad de factores influye para que esto pase, por ejemplo alguna experiencia desde la infancia nos hace recordar esa marca, tal vez por tradici\u00f3n e influencia de la familia o quiz\u00e1 por los atributos de los productos que ofrece dicha firma, y es que para muchos de nosotros ese cari\u00f1o es tan fuerte que no podemos vivir sin ella o ellas.<\/p>\n<p style=\"text-align: justify\">Y es que, dicha marca logr\u00f3 posicionarse dentro de ti como un \u201cTop of mind\u201d es un proceso totalmente ligado a tu memoria, pero m\u00e1s que eso, en tu coraz\u00f3n y que ocupa absolutamente el primer lugar en tu cabeza. Una vez que esto sucede, muy probablemente nunca dejaras de consumir dicha marca<\/p>\n<p style=\"text-align: justify\">Y m\u00e1s que satisfacer una necesidad es generadora de\u00a0 experiencias y entusiasma totalmente al usuario. \u00a0Un ejemplo de ello es la firma de la manzana, \u00bfCu\u00e1ntos de sus usuarios esperan a las afueras de sus tiendas para ser los primeros en adquirir sus nuevos productos? Eso es un claro ejemplo de amor por la marca, y que destac\u00f3 que en el nuevo estudio realizado por la APCO Worldwide, Apple no figura como la marca m\u00e1s amada, a diferencia de una lista en la que conten\u00eda las marcas con mayor valor y que destaco en d\u00edas pasados.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/lo.jpg\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"3770\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/10\/amamos-las-marcas-100-lovemarks\/lo\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lo.jpg?fit=830%2C600&ssl=1\" data-orig-size=\"830,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"lo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lo.jpg?fit=830%2C600&ssl=1\" class=\"size-medium wp-image-3770 aligncenter\" alt=\"lo\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/lo-300x216.jpg?resize=300%2C216\" width=\"300\" height=\"216\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lo.jpg?resize=300%2C216&ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lo.jpg?resize=330%2C238&ssl=1 330w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lo.jpg?w=830&ssl=1 830w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify\">Dicha investigaci\u00f3n tomo con base los 15 mercados internacionales m\u00e1s importantes del mundo encuestando a 70 mil personas sobre las 600 marcas m\u00e1s grandes del mundo. Este estudio contemplo ocho aspectos emocionales: entendimiento, cercan\u00eda, relevancia, admiraci\u00f3n, curiosidad, identificaci\u00f3n, empoderamiento y orgullo. Figurando en el primer lugar, encontramos a Disney como la marca m\u00e1s querida entre los participantes.<\/p>\n<p style=\"text-align: justify\">\u00a1Con\u00f3celas y comenta cu\u00e1l de ellas es tu lovemark!<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/buna.png\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"3774\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/10\/amamos-las-marcas-100-lovemarks\/buna\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/buna.png?fit=950%2C3000&ssl=1\" data-orig-size=\"950,3000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"buna\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/buna.png?fit=324%2C1024&ssl=1\" class=\"alignnone  wp-image-3774\" alt=\"buna\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/buna-95x300.png?resize=400%2C1200\" width=\"400\" height=\"1200\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/emotional-100-01-2013.jpg\">\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Est\u00e1n en nuestro desayuno, comida, cena y absolutamente por todos los lugares que nos desplazamos, algunas nos caen&hellip;\n","protected":false},"author":55,"featured_media":3770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Amamos a las marcas | 100 Lovemarks  #Marketing V\u00eda: LuisCastillo","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-3763","post","type-post","status-publish","format-standard","has-post-thumbnail","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amamos a las marcas | 100 Lovemarks  - Kalot<\/title>\n<meta name=\"description\" content=\"Est\u00e1n en nuestro desayuno, comida, cena y absolutamente por todos los lugares que nos desplazamos, algunas nos caen bien, otras no tanto, pero solo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2013\/10\/10\/amamos-las-marcas-100-lovemarks\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amamos a las marcas | 100 Lovemarks  - Kalot\" \/>\n<meta property=\"og:description\" content=\"Est\u00e1n en nuestro desayuno, comida, cena y absolutamente por todos los lugares que nos desplazamos, algunas nos caen bien, otras no tanto, pero solo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2013\/10\/10\/amamos-las-marcas-100-lovemarks\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:author\" content=\"www.facebook.com\/jorgeerana\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-11T04:44:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-10-11T05:16:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lo.jpg?fit=830%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"830\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorge Era\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorge_erana\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Era\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amamos a las marcas | 100 Lovemarks  - 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Jorge Erana","sameAs":["http:\/\/www.kalot.com.mx","www.facebook.com\/jorgeerana","https:\/\/x.com\/jorge_erana"],"url":"https:\/\/kalot.com.mx\/site\/author\/jorge-erana\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lo.jpg?fit=830%2C600&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6IHEI-YH","jetpack-related-posts":[{"id":2420,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/26\/marcas-y-figuras-publicas-solidarias\/","url_meta":{"origin":3763,"position":0},"title":"\u00bfMarcas y figuras p\u00fablicas solidarias?","author":"Nancy Huerta","date":"26 septiembre, 2013","format":false,"excerpt":"\u00a0 \u00bfC\u00f3mo andan comunidad Kalochera? Pues resulta que \u00faltimamente el clima no nos ha tratado muy bien, y esto es en casi toda la rep\u00fablica, desafortunadamente se han presentado muchas contingencias y desastres que han afectado a much\u00edsimas personas, es muy triste ver como la est\u00e1n pasando nuestros vecinos de\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bluefocusmarketing.com\/blog\/wp-content\/uploads\/2011\/09\/Globe_Hands_Blue_Focus_Marketing.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.bluefocusmarketing.com\/blog\/wp-content\/uploads\/2011\/09\/Globe_Hands_Blue_Focus_Marketing.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.bluefocusmarketing.com\/blog\/wp-content\/uploads\/2011\/09\/Globe_Hands_Blue_Focus_Marketing.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.bluefocusmarketing.com\/blog\/wp-content\/uploads\/2011\/09\/Globe_Hands_Blue_Focus_Marketing.jpg?resize=700%2C400 2x"},"classes":[]},{"id":4782,"url":"https:\/\/kalot.com.mx\/site\/2013\/10\/24\/y-las-marcas-dicen-love-love-lovemarks\/","url_meta":{"origin":3763,"position":1},"title":"&#8230;Y las marcas dicen: LOVE ME, LOVE ME #lovemarks","author":"Galore","date":"24 octubre, 2013","format":false,"excerpt":"Una marca es mas que los productos, servicios o su logotipo, o al menos es lo que como mercadologos buscamos comunicar, hoy en d\u00eda el \u00e9xito de una marca no se centra en la calidad de los productos, la relaci\u00f3n costo-beneficio o la experiencia o tradici\u00f3n de la misma, lascosas\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/d0881-Heart_800x600.jpg?fit=1180%2C885&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/d0881-Heart_800x600.jpg?fit=1180%2C885&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/d0881-Heart_800x600.jpg?fit=1180%2C885&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/d0881-Heart_800x600.jpg?fit=1180%2C885&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/d0881-Heart_800x600.jpg?fit=1180%2C885&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":27465,"url":"https:\/\/kalot.com.mx\/site\/2017\/09\/23\/como-es-trabajar-con-influencers\/","url_meta":{"origin":3763,"position":2},"title":"Cr\u00f3nica de trabajar con un influencer","author":"Myrla Trevi\u00f1o","date":"23 septiembre, 2017","format":false,"excerpt":"Como profesional de Marketing Digital\u00a0y creadora de contenido ten\u00eda muchas ganas de trabajar con un influencer de verdad y saber si el efecto del que todos hablan es realmente tan impactante para una marca como parece ser. Por fin lo hice y quiero compartirles mi experiencia. Hace algunos d\u00edas recib\u00ed\u2026","rel":"","context":"En &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/kalot.com.mx\/site\/category\/marketing\/"},"img":{"alt_text":"C\u00f3mo es trabajar con un influencer","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/cronica-de-trabajar-con-un-influencer-myrla-trevino.jpg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/cronica-de-trabajar-con-un-influencer-myrla-trevino.jpg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/cronica-de-trabajar-con-un-influencer-myrla-trevino.jpg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/cronica-de-trabajar-con-un-influencer-myrla-trevino.jpg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/cronica-de-trabajar-con-un-influencer-myrla-trevino.jpg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6587,"url":"https:\/\/kalot.com.mx\/site\/2013\/11\/17\/en-sus-marcas-listos-compren-consejos-para-compras-navidenas\/","url_meta":{"origin":3763,"position":3},"title":"En sus marcas, listos, \u00a1COMPREN! Consejos para compras navide\u00f1as","author":"Saul Alonso","date":"17 noviembre, 2013","format":false,"excerpt":"Es muy com\u00fan que para estas fechas, nuestros gastos y egresos se incrementen considerablemente, debido a las fechas decembrinas que se acercan, y que queremos adquirir todo de \u00faltimo momento. 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Al principio debo admitir que llegu\u00e9 a pensar que dicha tablet no servia para cubrir una necesidad (ya que una tablet normal cubre\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/GALAXY_tablet_kids_montage_130827_16x9_992.jpg?fit=749%2C421&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/GALAXY_tablet_kids_montage_130827_16x9_992.jpg?fit=749%2C421&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/GALAXY_tablet_kids_montage_130827_16x9_992.jpg?fit=749%2C421&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/GALAXY_tablet_kids_montage_130827_16x9_992.jpg?fit=749%2C421&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1131,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/09\/piensa-en-la-envoltura-y-en-el-contenido\/","url_meta":{"origin":3763,"position":5},"title":"\u201cPiensa en la envoltura y en el contenido\u201d","author":"Jesica Zubiri","date":"9 septiembre, 2013","format":false,"excerpt":"La mayor\u00eda de las personas no son tan consiente de todo el impacto que tiene proyectar una buena imagen, y es que en realidad todos nos estamos vendiendo con cada una de las personas que nos rodean. Todos los d\u00edas, sin importar que hagamos ni donde estemos, estamos constantemente comunicando\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/imagen-1.jpg?fit=522%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/3763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=3763"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/3763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/3770"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=3763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=3763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=3763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}