{"id":3306,"date":"2013-10-07T22:19:31","date_gmt":"2013-10-08T03:19:31","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=3306"},"modified":"2017-12-20T09:25:40","modified_gmt":"2017-12-20T15:25:40","slug":"el-anime-tambien-vende-animeadvertising","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/10\/07\/el-anime-tambien-vende-animeadvertising\/","title":{"rendered":"El anime tambi\u00e9n vende. #AnimeAdvertising"},"content":{"rendered":"<p>La mayor\u00eda de los comerciales alrededor del mundo tienen como protagonistas a los artistas, cantantes y deportistas m\u00e1s famosos que representan un gancho seguro para los consumidores que se van creando la idea de que si el personaje en cuesti\u00f3n dice que el producto es bueno entonces en verdad lo es.<\/p>\n<p>Pero, \u00bfqu\u00e9 pasa cuando el protagonista del anuncio no es real pero si muy famoso?<\/p>\n<p>Del otro lado del oc\u00e9ano, a 14 horas de vuelo desde M\u00e9xico; podemos encontrar a las islas de Jap\u00f3n donde en muchos de sus comerciales y campa\u00f1as publicitarias tienen como protagonistas a los personajes m\u00e1s famosos del manga y el anime que logran captar la atenci\u00f3n de miles de consumidores potenciales y\/o aumentar la fidelidad de los fan\u00e1ticos de estos seres imaginarios.<\/p>\n<p>No es raro ver a grandes marcas como Microsoft, Apple, Coca Cola, etc\u00e9tera haciendo uso de este tipo de publicidad para atraer al mercado japon\u00e9s en un segmento de edad de entre 17 y 30 a\u00f1os (si, hasta los adultos son seguidores del anime y el manga).<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/windows_8_packaging_japones_marketing_anime_manga_tierra_Freak_tierrafreak.com_.ar_.jpg\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"3316\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/07\/el-anime-tambien-vende-animeadvertising\/windows_8_packaging_japones_marketing_anime_manga_tierra_freak_tierrafreak-com-ar\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/windows_8_packaging_japones_marketing_anime_manga_tierra_Freak_tierrafreak.com_.ar_.jpg?fit=580%2C300&ssl=1\" data-orig-size=\"580,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"windows_8_packaging_japones_marketing_anime_manga_tierra_Freak_tierrafreak.com.ar\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/windows_8_packaging_japones_marketing_anime_manga_tierra_Freak_tierrafreak.com_.ar_.jpg?fit=580%2C300&ssl=1\" class=\"alignnone size-medium wp-image-3316\" alt=\"windows_8_packaging_japones_marketing_anime_manga_tierra_Freak_tierrafreak.com.ar\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/juan-son.jpg?fit=300%2C199&ssl=1\" width=\"300\" height=\"199\" \/><\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Evangelion-Store-4.jpeg\"><img decoding=\"async\" data-attachment-id=\"3319\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/07\/el-anime-tambien-vende-animeadvertising\/evangelion-store-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Evangelion-Store-4.jpeg?fit=600%2C800&ssl=1\" data-orig-size=\"600,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Evangelion-Store-4\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Evangelion-Store-4.jpeg?fit=600%2C800&ssl=1\" class=\"alignnone size-medium wp-image-3319\" alt=\"Evangelion-Store-4\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/juan-son.jpg?fit=300%2C199&ssl=1\" width=\"300\" height=\"199\" \/><\/a><\/p>\n<p>La publicidad va desde empaques, material pop up, folletos que se entregan en las estaciones del metro, hasta m\u00e1quinas expendedoras y espectaculares gigantescos que se colocan en los principales rascacielos de Tokyo.<\/p>\n<p>Aunque tambi\u00e9n se manejan los art\u00edculos de regalo que se llegan a considerar coleccionables como latas conmemorativas, figuras armables, etc\u00e9tera. Como lo hizo la marca Schick al lanzar un rastrillo acompa\u00f1ado de un pedestal de los personajes de \u201cEvangelion\u201d.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Shick-Evangelion.jpg\"><img decoding=\"async\" data-attachment-id=\"3320\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/07\/el-anime-tambien-vende-animeadvertising\/shick-evangelion\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Shick-Evangelion.jpg?fit=1002%2C542&ssl=1\" data-orig-size=\"1002,542\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Shick-Evangelion\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Shick-Evangelion.jpg?fit=1002%2C542&ssl=1\" class=\"alignnone size-medium wp-image-3320\" alt=\"Shick-Evangelion\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/juan-son.jpg?fit=300%2C199&ssl=1\" width=\"300\" height=\"199\" \/><\/a>\u00a0 \u00a0 \u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Selecci%C3%B3n_110.jpeg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3321\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/07\/el-anime-tambien-vende-animeadvertising\/seleccion_110\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Selecci%C3%B3n_110.jpeg?fit=629%2C343&ssl=1\" data-orig-size=\"629,343\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Selecci\u00f3n_110\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Selecci%C3%B3n_110.jpeg?fit=629%2C343&ssl=1\" class=\"alignnone size-medium wp-image-3321\" alt=\"Selecci\u00f3n_110\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/juan-son.jpg?fit=300%2C199&ssl=1\" width=\"300\" height=\"199\" \/><\/a>\u00a0\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/Schick01_nowinasia.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3322\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/07\/el-anime-tambien-vende-animeadvertising\/schick01_nowinasia\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Schick01_nowinasia.jpg?fit=239%2C320&ssl=1\" data-orig-size=\"239,320\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Schick01_nowinasia\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/Schick01_nowinasia.jpg?fit=239%2C320&ssl=1\" class=\"alignnone size-medium wp-image-3322\" alt=\"Schick01_nowinasia\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/juan-son.jpg?fit=300%2C199&ssl=1\" width=\"300\" height=\"199\" \/><\/a><\/p>\n<p>Tambi\u00e9n se pueden encontrar anuncios en la televisi\u00f3n que hacen uso de los animes m\u00e1s populares como el caso de la serie de robots \u201cGundam\u201d.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/nQ1M87Y9KLc?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=es-MX&autohide=2&wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>\u00a0<\/p>\n<p>Los animes m\u00e1s utilizados en este tipo de publicidad han sido \u201cEvangelion\u201d, \u201cMobile Suit Gundam\u201d y \u201cDragon Ball Z\u201d por ser considerados los de mayor impacto entre los japoneses.<\/p>\n<p>Y como ha sucedido con la mayor\u00eda de lo producido en Jap\u00f3n, la mercadotecnia de este tipo lleg\u00f3 a Estados Unidos de la mano de TOYOTA que en su campa\u00f1a para promocionar el Corolla 2011 utiliz\u00f3 a Hatsune Miku (personaje principal del juego Vocaloid) la cual es conocida mundialmente entre los Gamers pero que result\u00f3 llamativa para el mercado Americano.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/E15PE7iGT0U?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=es-MX&autohide=2&wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>\u00a0<\/p>\n<p>Desde mi punto de vista, y haciendo a un lado que antes ve\u00eda anime al por mayor; pienso que es una estrategia muy atractiva, un poco menos costosa que si se hiciera con personas reales y que no pasa de moda tan f\u00e1cil.<\/p>\n<figure id=\"attachment_3327\" aria-describedby=\"caption-attachment-3327\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/HPIM3396.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3327\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/07\/el-anime-tambien-vende-animeadvertising\/hpim3396\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/HPIM3396.jpg?fit=2576%2C1920&ssl=1\" data-orig-size=\"2576,1920\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Photosmart M425&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1266849955&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.014098&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"HPIM3396\" data-image-description=\"\" data-image-caption=\"<p>Un servidor en Jap\u00f3n.<\/p>\n\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/HPIM3396.jpg?fit=1024%2C763&ssl=1\" class=\"size-medium wp-image-3327\" alt=\"Un servidor en Jap\u00f3n.\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/juan-son.jpg?fit=300%2C199&ssl=1\" width=\"300\" height=\"199\" \/><\/a><figcaption id=\"caption-attachment-3327\" class=\"wp-caption-text\">Un servidor en Jap\u00f3n.<\/figcaption><\/figure>\n<p>\u00bfUstedes qu\u00e9 opinan?, \u00bfles parece atractiva este tipo de publicidad?, \u00bfqu\u00e9 otros animes considerar\u00edan si tuvieran que hacer una campa\u00f1a ustedes?<\/p>\n<p>No olviden dejar sus comentarios y nos leemos en la pr\u00f3xima.<\/p>\n<p>Matta ne.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"La mayor\u00eda de los comerciales alrededor del mundo tienen como protagonistas a los artistas, cantantes y deportistas m\u00e1s&hellip;\n","protected":false},"author":1,"featured_media":3328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-3306","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El anime tambi\u00e9n vende. #AnimeAdvertising - Kalot<\/title>\n<meta name=\"description\" content=\"La mayor\u00eda de los comerciales alrededor del mundo tienen como protagonistas a los artistas, cantantes y deportistas m\u00e1s famosos que representan un gancho\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2013\/10\/07\/el-anime-tambien-vende-animeadvertising\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El anime tambi\u00e9n vende. #AnimeAdvertising - Kalot\" \/>\n<meta property=\"og:description\" content=\"La mayor\u00eda de los comerciales alrededor del mundo tienen como protagonistas a los artistas, cantantes y deportistas m\u00e1s famosos que representan un gancho\" 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