{"id":3156,"date":"2013-10-04T21:00:19","date_gmt":"2013-10-05T02:00:19","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=3156"},"modified":"2017-12-20T09:24:55","modified_gmt":"2017-12-20T15:24:55","slug":"ediciones-limitadas-musica-ilimitada","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/10\/04\/ediciones-limitadas-musica-ilimitada\/","title":{"rendered":"Ediciones limitadas, m\u00fasica ilimitada"},"content":{"rendered":"<p style=\"text-align: justify;\">Lanzar al mercado una edici\u00f3n limitada es una estrategia que tiene entre alguno de sus objetivos lograr la fidelizaci\u00f3n de los clientes actuales, o atraer \u00a0a nichos del mercado a los cuales resulte atractiva la edici\u00f3n especial (independientemente de si consumen el producto o no).<\/p>\n<p style=\"text-align: justify;\">Utilizar a alguna banda o artista reconocido es una excelente opci\u00f3n para sacar al mercado una edici\u00f3n limitada, tomando en cuenta que el g\u00e9nero de la banda tenga relaci\u00f3n con el giro de producto que se est\u00e1 lanzando.<\/p>\n<p style=\"text-align: justify;\">De esta manera se logra que las personas que les guste determinado artista, compren el producto por su aparici\u00f3n en una edici\u00f3n limitada, y a pesar de \u00a0nunca haber consumido el producto, lo ven como una posibilidad de compra puesto que \u00a0dicha presentaci\u00f3n del producto solo estar\u00e1 en el merado por un periodo de tiempo.<\/p>\n<p style=\"text-align: justify;\">Al conjuntar dos marcas (la del producto y la del artista)\u00a0 se logra una mejor presencia en el mercado, por un lado el producto tendr\u00e1 una edici\u00f3n que al ser comercializada en un periodo de tiempo limitado, aumentar\u00e1 su presencia y a futuro su valor, puesto que al terminarse la temporada, las botellas que permanezcan intactas se avaluaran por una mayor cantidad de dinero; \u00a0por contraparte, \u00a0el artista pondr\u00e1 su marca en m\u00e1s lugares logrando estar presente en la mente de un mayor n\u00famero de personas. De esta forma todas las partes se ven beneficiadas con la edici\u00f3n limitada.<\/p>\n<p style=\"text-align: justify;\">A continuaci\u00f3n comparto con ustedes algunos ejemplos de ediciones limitadas que tienen relaci\u00f3n con artistas en la industria de la m\u00fasica.<\/p>\n<p style=\"text-align: justify;\">El primer ejemplo es de la Quilmes (empresa argentina productora de cerveza) que lanz\u00f3 al mercado la Quilmes Rolling Stones, seg\u00fan el director de marca de la cervecer\u00eda la conexi\u00f3n de Quilmes con el rock es muy fuerte, por lo que rendir este homenaje los hace estar muy orgullosos.<\/p>\n<p>\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/673x6731380661270_rs.jpg\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"3161\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/04\/ediciones-limitadas-musica-ilimitada\/673x6731380661270_rs\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/673x6731380661270_rs.jpg?fit=673%2C506&amp;ssl=1\" data-orig-size=\"673,506\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"673x6731380661270_rs\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/673x6731380661270_rs.jpg?fit=673%2C506&amp;ssl=1\" class=\"wp-image-3161 aligncenter\" alt=\"673x6731380661270_rs\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/673x6731380661270_rs.jpg?resize=538%2C405\" width=\"538\" height=\"405\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/673x6731380661270_rs.jpg?w=673&amp;ssl=1 673w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/673x6731380661270_rs.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/673x6731380661270_rs.jpg?resize=330%2C248&amp;ssl=1 330w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/a><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/LJBsggcdqMU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: justify;\">Otro ejemplo es el de Apple que sac\u00f3 al mercado una edici\u00f3n limitada de Ipods U2 que ten\u00edan una variante en los colores del dispositivo inteligente (negro con rojo) y ven\u00edan con las firmas de los integrantes de la banda por la parte de atr\u00e1s.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/ipod-u2.jpg\"><img decoding=\"async\" data-attachment-id=\"3158\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/04\/ediciones-limitadas-musica-ilimitada\/ipod-u2\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/ipod-u2.jpg?fit=500%2C362&amp;ssl=1\" data-orig-size=\"500,362\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"ipod-u2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/ipod-u2.jpg?fit=500%2C362&amp;ssl=1\" class=\"size-full wp-image-3158 aligncenter\" alt=\"ipod-u2\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/Juan-son.jpeg?fit=595%2C400&#038;ssl=1\" width=\"595\" height=\"400\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">El tercer ejemplo es el de Monster Beat que lanz\u00f3 al mercado una l\u00ednea \u00a0de aud\u00edfonos de Lady Gaga.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/mb-lady-gaga.jpg\"><img decoding=\"async\" data-attachment-id=\"3159\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/04\/ediciones-limitadas-musica-ilimitada\/mb-lady-gaga\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/mb-lady-gaga.jpg?fit=400%2C325&amp;ssl=1\" data-orig-size=\"400,325\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"mb lady gaga\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/mb-lady-gaga.jpg?fit=400%2C325&amp;ssl=1\" class=\"size-full wp-image-3159 aligncenter\" alt=\"mb lady gaga\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/Juan-son.jpeg?fit=595%2C400&#038;ssl=1\" width=\"595\" height=\"400\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Por \u00faltimo, Coca-Cola (es una de las empresas que lanza m\u00e1s productos de edici\u00f3n limitada relacionados con artistas) hace un par de a\u00f1os present\u00f3 su Daftcoke una presentaci\u00f3n que sali\u00f3 al mercado con la imagen Daf Punk, dise\u00f1ando el envase de una manera muy llamativa, lo que result\u00f3 atractivo para muchas personas.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/cc.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3157\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/10\/04\/ediciones-limitadas-musica-ilimitada\/cc\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/cc.jpg?fit=600%2C720&amp;ssl=1\" data-orig-size=\"600,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"cc\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/cc.jpg?fit=600%2C720&amp;ssl=1\" class=\" wp-image-3157 aligncenter\" alt=\"cc\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/10\/cc.jpg?resize=480%2C576\" width=\"480\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/cc.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/cc.jpg?resize=250%2C300&amp;ssl=1 250w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/cc.jpg?resize=330%2C396&amp;ssl=1 330w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p><iframe title=\"Coca Cola - Daft Coke\" src=\"https:\/\/player.vimeo.com\/video\/58889889?dnt=1&amp;app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Si conocen alguna otra marca que tenga ediciones limitadas relacionadas con m\u00fasica, son bienvenidas, pueden compartirlas con nosotros en un comentario.<\/p>\n<p style=\"text-align: justify;\">Nos seguimos leyendo.<\/p>\n","protected":false},"excerpt":{"rendered":"Lanzar al mercado una edici\u00f3n limitada es una estrategia que tiene entre alguno de sus objetivos lograr la&hellip;\n","protected":false},"author":7,"featured_media":3157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Ediciones limitadas, m\u00fasica ilimitada | #Marketing","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-3156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ediciones limitadas, m\u00fasica ilimitada - Kalot<\/title>\n<meta name=\"description\" content=\"Lanzar al mercado una edici\u00f3n limitada es una estrategia que tiene entre alguno de sus objetivos lograr la fidelizaci\u00f3n de los clientes actuales, o atraer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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