{"id":3145,"date":"2013-10-04T00:17:11","date_gmt":"2013-10-04T05:17:11","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=3145"},"modified":"2017-12-20T09:24:55","modified_gmt":"2017-12-20T15:24:55","slug":"la-tendencia-del-placement-en-la-musica-alekzvillela","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/10\/04\/la-tendencia-del-placement-en-la-musica-alekzvillela\/","title":{"rendered":"La tendencia del placement en la m\u00fasica… @alekzvillela"},"content":{"rendered":"

Hace un par de d\u00edas conocimos el nuevo v\u00eddeo de Britney Spears \u201cWork Bitch\u201d,\u00a0el cual probablemente ya hayan tenido la oportunidad de apreciar, lejos de que al parecer la cantante volvi\u00f3 a dejar de comer cada hamburguesa que se le atravesaba por el camino y que por fin volvi\u00f3 a hacer un movimiento parecido al baile, lo que\u00a0realmente llam\u00f3 mi atenci\u00f3n es que el placement se ha convertido en el pan de cada d\u00eda de los v\u00eddeos musicales como medio de financiamiento del mismo.<\/p>\n

\"tumblr_mu0tejzy4F1r3ty02o1_500\"<\/a><\/p>\n

Para aquellos que no sean tan cercanos a este concepto les comento, el placement es una estrategia publicitaria que consiste en la aparici\u00f3n de una marca o producto en un mensaje comunicativo, como un programa de televisi\u00f3n, una serie, un v\u00eddeo musical, etc.<\/p>\n

En el v\u00eddeo de Britney Spears, que en lo personal me pareci\u00f3 un claro ejemplo de c\u00f3mo un gran v\u00eddeo puede darle vida a una canci\u00f3n medianamente buena, podemos observar como la compa\u00f1\u00eda Beats promociona su altavoz Pill de una manera poco ortodoxa, al ponerlo en la boca de una de las bailarinas ex\u00f3ticas que acompa\u00f1an a la nuevamente sexy cantante, de igual manera aparecen Planet Hollywood y hasta su propio perfume.<\/p>\n

\"kEPsOgv\"<\/a><\/p>\n

Aunque no es una estrategia nada novedosa, como compa\u00f1\u00eda es una decisi\u00f3n muy inteligente de mercadeo, y es que, el mercado hoy en d\u00eda es muy poco tolerante a los esfuerzos publicitarios fastidiosos y tardados; si es posible determinar el segmento al cual deseas atacar y logras hacer un emplazamiento adecuado es mucho m\u00e1s factible que tu mensaje llegue de manera agradable al receptor, y este, al sentirse identificado con aquello que le guste haga una correlaci\u00f3n directa entre tu producto y su preferencia.<\/p>\n

En el v\u00eddeo Rock N Roll de la canadiense Avril Lavigne, se ve a la rubia sacando su celular Xperia de un vaso de agua mientras este suena sumergido; un claro ejemplo de c\u00f3mo la compa\u00f1\u00eda va m\u00e1s all\u00e1 de la aparici\u00f3n del producto, hace que el artista interact\u00fae con el mismo mostrando sus beneficios, esto es, placement activo.<\/p>\n

Y en el mundo s\u00faper poderoso del placement, los invito a observar el v\u00eddeo de Lady Gaga \u201cTelephone\u201d, el cual es un TRIBUTO al concepto; durante los casi 10 minutos de duraci\u00f3n del corto he identificado 9 marcas diferentes promocionando sus productos. Ch\u00e9quenlo y comenten \u00bfcu\u00e1ntas vieron ustedes? \u00bfConocen alg\u00fan otro v\u00eddeo con placement? Hasta la pr\u00f3xima y gracias por leernos.<\/p>\n

http:\/\/youtu.be\/EVBsypHzF3U<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Hace un par de d\u00edas conocimos el nuevo v\u00eddeo de Britney Spears \u201cWork Bitch\u201d,\u00a0el cual probablemente ya hayan…\n","protected":false},"author":27,"featured_media":3146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-3145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nLa tendencia del placement en la m\u00fasica... @alekzvillela - 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