{"id":31406,"date":"2019-05-27T20:41:23","date_gmt":"2019-05-28T02:41:23","guid":{"rendered":"https:\/\/kalot.com.mx\/site\/?p=31406"},"modified":"2019-05-28T19:14:40","modified_gmt":"2019-05-29T01:14:40","slug":"yeti-ilustradora-mexicana-storyteller","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2019\/05\/27\/yeti-ilustradora-mexicana-storyteller\/","title":{"rendered":"Yetsire Iglesias (Yeti), ilustradora mexicana y storyteller"},"content":{"rendered":"

Yetsire Iglesias (Yeti)<\/strong>, es una ilustradora mexicana, animadora 2D y dise\u00f1adora web; ver sus ilustraciones es entrar a un mundo visualmente explosivo, lleno de texturas, colores y movimiento, pero sobre todo de historias.<\/p>\n

Hace poco escrib\u00eda un art\u00edculo sobre el poder de la ilustraci\u00f3n en el storytelling y c\u00f3mo es capaz de resaltar la personalidad de una marca; la intenci\u00f3n de ese art\u00edculo publicado en Roastbrief<\/a>, era darle una oportunidad a t\u00e9cnicas visuales distintas o poco exploradas, que curiosamente est\u00e1n adoptando startups, y no precisamente peque\u00f1as. Durante mi exploraci\u00f3n en la ilustraci\u00f3n me top\u00e9 con grandes artistas, entre ellos estaba Yetsire Iglesias \u201cYeti\u201d<\/strong>, y no pude aguantarme las ganas de saber m\u00e1s sobre el trabajo de esta ilustradora mexicana.<\/p>\n

https:\/\/www.instagram.com\/p\/Bs8PbFJhMgv\/<\/p>\n

La inspiran las cosas cotidianas transformadas en algo diferente<\/strong>, como tomar de base a un chango en fondo del mar imaginando que est\u00e1 en el espacio, o darle a Shiva el hobby de la m\u00fasica y hacernos sentir que naci\u00f3 para rockear:<\/p>\n

https:\/\/www.instagram.com\/p\/BwHi2XYFIvB\/<\/p>\n

\u00a1El zool\u00f3gico de Yeti<\/strong>!<\/h3>\n

Si quieres ver animales ilustrados, el perfil de Instagram de @yetiglesias<\/a> es EL LUGAR<\/strong>, en sus propias palabras: \u201clos animales son divertidos, tienen diferentes formas… son terriblemente adorables\u201d<\/em>. \u00a1Fun fact!,<\/strong> es amante de los gatos, si no lo creen basta saber que tiene 5 gatos, entre adoptados y rescatados, que inevitablemente resultan ser una gran fuente de inspiraci\u00f3n para ella:<\/p>\n

https:\/\/www.instagram.com\/p\/ButhBZqFihI\/<\/p>\n

https:\/\/www.instagram.com\/p\/BuG5yRZlktS\/<\/p>\n

https:\/\/www.instagram.com\/p\/BoiIR-uBsol\/<\/p>\n

Yo estoy convencida de que el peor enemigo de un artista es la monoton\u00eda<\/strong>, y al parecer no estoy del todo equivocada, Yeti<\/strong> define su estilo como algo ecl\u00e9ctico y diferente entre s\u00ed; \u201cme aburro r\u00e1pido, si ves no siempre uso el mismo estilo. A veces tiene textura, a veces es zoom de algo…no me gusta hacer lo mismo todo el tiempo\u201d.<\/em><\/p>\n

Y para muestra, basta un scroll:<\/p>\n

<\/p>\n

Los animales no tienen voz, y esta es justo una de las aspiraciones de Yeti<\/strong>, ser voz de los animales y lograr hacer storytelling con cada ilustraci\u00f3n;<\/strong> en cada trazo una frase, en cada arte final, una historia.<\/p>\n

“Ufff cualquier momento (me inspira), a veces antes de dormir, a veces veo a una persona extravagante y me dan ganas de ilustrarlo, a veces estoy viendo una serie y se me ocurre algo\u201d.<\/em><\/p>\n

\"Yeti,<\/p>\n

Y m\u00e1s all\u00e1 de la inspiraci\u00f3n y las ideas que la visitan todos los d\u00edas, Yeti es una cazadora constante de \u201cagasajos visuales\u201d<\/strong>, para los cuales Pinterest resulta ser una gran herramienta visual. La idea nace en su cabeza y visita la aplicaci\u00f3n para encontrar est\u00edmulos que le den pie a la creaci\u00f3n de un sketch inicial, en el que deja ir su imaginaci\u00f3n y emociones hasta tener el resultado final que ella espera.<\/p>\n

<\/p>\n

Desde incepciones de bicicletas, zorros de origami o godzillas invasores en Tokio, Yeti se manifiesta y nos llena de inspiraci\u00f3n para no ver la realidad todos los d\u00edas del mismo color. Porque no todas las historias se cuentan igual, ni han sido contadas, \u00e9chale un ojo a esta ilustradora mexicana con poderes de teletransportaci\u00f3n: @yetiglesias<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Yetsire Iglesias (Yeti), es una ilustradora mexicana, animadora 2D y dise\u00f1adora web; ver sus ilustraciones es entrar a…\n","protected":false},"author":166,"featured_media":31411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13,11,50],"tags":[],"class_list":{"0":"post-31406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cultura","8":"category-marketing","9":"category-random-stuff","10":"cs-entry","11":"cs-video-wrap"},"yoast_head":"\nYetsire Iglesias (Yeti), ilustradora mexicana y storyteller - 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