{"id":27023,"date":"2017-03-10T20:41:54","date_gmt":"2017-03-11T02:41:54","guid":{"rendered":"http:\/\/kalot.com.mx\/site\/?p=27023"},"modified":"2017-12-20T09:24:21","modified_gmt":"2017-12-20T15:24:21","slug":"implementa-una-estrategia-de-content-marketing","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2017\/03\/10\/implementa-una-estrategia-de-content-marketing\/","title":{"rendered":"C\u00f3mo implementar una estrategia de Content Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">El <strong><span style=\"color: #db0e2f;\"><a style=\"color: #db0e2f;\" href=\"http:\/\/b2b.hitsbook.com\/estrategia-content-marketing\/\">Content Marketing<\/a><\/span>\u00a0<\/strong>es una de las t\u00e9cnicas m\u00e1s usadas por las marcas para<strong> generar contenido valioso y relevante, logrando atraer y retener al p\u00fablico objetivo.<\/strong><\/p>\n<p style=\"text-align: justify;\">Conocer bien las necesidades del p\u00fablico al que se dirige una marca es fundamental, pero tambi\u00e9n lo es el poder crear acciones digitales din\u00e1micas para interactuar con los consumidores y aumentar el engagement de la marca.<\/p>\n<p>Esta estrategia permite acercarse de manera din\u00e1mica y amena a los consumidores, pero para que esto suceda hay que tener en cuenta los pasos que te cuento a continuaci\u00f3n.<\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/fBZ_fQsSR2M?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<p style=\"text-align: center;\">\u00a8<em>El usuario que consume contenido, con una sola interacci\u00f3n puede llegar a miles de consumidores con sus mismas necesidades e intereses.<\/em>\u00a8<span style=\"color: #db0e2f;\"><strong> Juan Jos\u00e9 Artero, CEO de <a style=\"color: #db0e2f;\" href=\"http:\/\/b2b.hitsbook.com\/\">Hitsbook<\/a><\/strong><\/span><\/p>\n<h2 id=\"5-pasos-fundamentales-para-llevar-a-cabo-una-accion-basada-en-content-marketing\" style=\"text-align: justify;\">5 pasos fundamentales para llevar a cabo una acci\u00f3n basada en <span style=\"color: #db0e2f;\"><a style=\"color: #db0e2f;\" href=\"http:\/\/b2b.hitsbook.com\/estrategia-content-marketing\/\" target=\"_blank\">Content Marketing<\/a><\/span><\/h2>\n<ul>\n<li><strong>Define el motivo por el que quieres llevar a cabo tu estrategia:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Una vez tengas identificada las necesidades de tus consumidores, sabr\u00e1s qu\u00e9 tipo de acciones sociales est\u00e1n demandando y en qu\u00e9 medios sociales llevar a cabo tu acci\u00f3n digital.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Establece que objetivos quieres conseguir:\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Debes establecer tus objetivos a corto, medio y largo plazo. Las caractert\u00edsctias de la acci\u00f3n y el tiempo de desarrollo de la misma, ser\u00e1n una pieza clave para fijar unos objetivos u otros.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Identifica a qu\u00e9 tipo de p\u00fablico te quieres dirigir:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Una <span style=\"color: #db0e2f;\"><a style=\"color: #db0e2f;\" href=\"http:\/\/b2b.hitsbook.com\/estrategia-content-marketing\/\">estrategia de Content Marketing<\/a><\/span>, puede ir dirigida a tu p\u00fablico objetivo o a todo tipo de consumidores, depender\u00e1 de las caracter\u00edsticas de la acci\u00f3n y de los resultados que quieras conseguir (visibilidad, notoriedad, engagement, conciencia de marca&#8230;).<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Selecciona el tipo de contenido que viralizar\u00e1 tu campa\u00f1a:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">De todos los formatos\u00a0que forman parte de una estrategia de <em>content<\/em>, el contenido en video es el que mejor funciona a las marcas a la hora de conectar con sus consumidores. Ya que es un formato multimedia din\u00e1mico, espont\u00e1neo, cercano, real y sobre todo, se considera natural.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Concreta en qu\u00e9<a href=\"http:\/\/b2b.hitsbook.com\/estrategias-en-redes-sociales\/\" target=\"_blank\">\u00a0<span style=\"color: #db0e2f;\">redes sociales<\/span><\/a> vas a estar presente:\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">El error m\u00e1s grave que cometen muchas marcas, es estar presente en todo tipo de medios sociales. Estas plataformas es el mejor veh\u00edculo para dar a conocer una estrategia de marca a los consumidores, pero tienes que tener en cuenta en qu\u00e9 medios se mueven \u00e9stos para que la campa\u00f1a sea realmente exitosa.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Mide todos las acciones que lleves a cabo:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">De nada sirve hacer todos los pasos anteriores, si no mides que resultados est\u00e1s teniendo con estas acciones. Mide, mide y vuelve a medir para potenciar todo aquello que funciona.<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"27025\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2017\/03\/10\/implementa-una-estrategia-de-content-marketing\/como-implementar-estrategia-content-marketing\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/como-implementar-estrategia-content-marketing.jpg?fit=650%2C450&amp;ssl=1\" data-orig-size=\"650,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"como-implementar-estrategia-content-marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/como-implementar-estrategia-content-marketing.jpg?fit=650%2C450&amp;ssl=1\" class=\" wp-image-27025 alignleft\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/como-implementar-estrategia-content-marketing-300x208.jpg?resize=258%2C179\" alt=\"\" width=\"258\" height=\"179\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/como-implementar-estrategia-content-marketing.jpg?resize=300%2C208&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/como-implementar-estrategia-content-marketing.jpg?resize=145%2C100&amp;ssl=1 145w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/como-implementar-estrategia-content-marketing.jpg?w=650&amp;ssl=1 650w\" sizes=\"(max-width: 258px) 100vw, 258px\" \/><\/p>\n<p style=\"text-align: justify;\">Vivimos en un mundo totalmente saturado de mensajes publicitarios, por lo que la mejor opci\u00f3n para las marcas es crear estrategias basadas en <span style=\"color: #db0e2f;\"><a style=\"color: #db0e2f;\" href=\"http:\/\/b2b.hitsbook.com\/estrategia-content-marketing\/\" target=\"_blank\">Content Marketing<\/a><\/span> para desvincularse de los mensajes comerciales y que despierten la parte emocional de los usuarios de Internet.<\/p>\n<p style=\"text-align: justify;\">Si quieres saber c\u00f3mo implementar una estrategia de content y qu\u00e9 plataformas sociales son las m\u00e1s efectivas para llevar a cabo tu acci\u00f3n digital <strong><span style=\"color: #db0e2f;\"><a style=\"color: #db0e2f;\" href=\"http:\/\/mkt.hitsbook.com\/guia-para-incrementar-engagement-en-tu-estrategia-de-content-marketing\" target=\"_blank\">descarga al gu\u00eda definitiva sobre Content Marketing y empieza a conectar con tu p\u00fablico objetivo.<\/a><\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/mkt.hitsbook.com\/guia-para-incrementar-engagement-en-tu-estrategia-de-content-marketing\" target=\"_blank\"><img decoding=\"async\" data-attachment-id=\"27024\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2017\/03\/10\/implementa-una-estrategia-de-content-marketing\/guia-content-marketing\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/guia-content-marketing.png?fit=1024%2C321&amp;ssl=1\" data-orig-size=\"1024,321\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"guia-content-marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/guia-content-marketing.png?fit=1024%2C321&amp;ssl=1\" class=\"aligncenter wp-image-27024 size-full\" src=\"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-190458.jpg?fit=150%2C150&#038;ssl=1\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"El Content Marketing\u00a0es una de las t\u00e9cnicas m\u00e1s usadas por las marcas para generar contenido valioso y relevante,&hellip;\n","protected":false},"author":169,"featured_media":27031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11],"tags":[1463],"class_list":{"0":"post-27023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-estrategia-de-content-marketing","9":"cs-entry","10":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized 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