{"id":2674,"date":"2013-09-30T15:00:34","date_gmt":"2013-09-30T20:00:34","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=2674"},"modified":"2017-12-20T09:24:19","modified_gmt":"2017-12-20T15:24:19","slug":"destronan-coca-cola-como-la-marca-mas-valiosa-del-mundo-marketing","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/30\/destronan-coca-cola-como-la-marca-mas-valiosa-del-mundo-marketing\/","title":{"rendered":"Destronan a Coca-Cola como la marca m\u00e1s valiosa del mundo  #Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">Despu\u00e9s de m\u00e1s de una d\u00e9cada como la marca m\u00e1s valiosa del mundo,\u00a0seg\u00fan la lista <a href=\"http:\/\/www.interbrand.com\/en\/best-global-brands\/2013\/Best-Global-Brands-2013-Brand-View.aspx#.Ukk5ffe1_BE.twitter\">Interbrand<\/a>,\u00a0Coca-Cola fue trasladada al tercer puesto, gracias a que Apple y Google la superaron este a\u00f1o, ya que tuvieron crecimientos de 28% y 34% respectivamente en comparaci\u00f3n del 3% que tuvo Coca en el ultimo a\u00f1o.<\/p>\n<p style=\"text-align: justify;\" align=\"left\">Apple es actualmente la marca m\u00e1s valiosa con un valor de 98.316 millones de d\u00f3lares (un 28% m\u00e1s que el a\u00f1o pasado), seguida de Google, con 93.291 millones (un 34% m\u00e1s). En la lista de <a href=\"http:\/\/www.interbrand.com\/en\/best-global-brands\/2013\/Best-Global-Brands-2013-Brand-View.aspx#.Ukk5ffe1_BE.twitter\">Interbrand<\/a> se encuentran diferentes marcas como, comida, tecnolog\u00eda, automotriz, entretenimiento, entre otros.<\/p>\n<p align=\"left\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-30-a-las-11.25.29.png\"><img decoding=\"async\" data-attachment-id=\"2707\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/09\/30\/destronan-coca-cola-como-la-marca-mas-valiosa-del-mundo-marketing\/captura-de-pantalla-2013-09-30-a-las-11-25-29\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-30-a-las-11.25.29.png?fit=976%2C241&amp;ssl=1\" data-orig-size=\"976,241\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Captura de pantalla 2013-09-30 a la(s) 11.25.29\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-30-a-las-11.25.29.png?fit=976%2C241&amp;ssl=1\" class=\"size-medium wp-image-2707 aligncenter\" alt=\"Captura de pantalla 2013-09-30 a la(s) 11.25.29\" src=\"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-190458.jpg?fit=150%2C150&#038;ssl=1\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Sabemos que existen marcas que desde ni\u00f1os pueden marcarnos, esta Coca-Cola, pero ahora como mucha gente dice las cosas han cambiado. Ahora marcas como Apple y Google han cambiado las perspectivas de la mente que ten\u00edamos de consumo, por ejemplo Apple hace que cada que sale un\u00a0producto de ellos lo deseemos a tal grado de hacer cualquier cosa para poder adquirir el mismo, en cambio Google cuando realizas una b\u00fasqueda te da todo tipo de informaci\u00f3n relacionada a lo que buscas te ayuda a solucionar tus necesidades.<\/p>\n<p style=\"text-align: justify;\">Una de las cosas a la que mas debemos de poner atenci\u00f3n es que las 2 marcas con m\u00e1s valor no tienen comerciales invadiendo la red sino que solo cuentan con sus logos, publicidad boca a boca y la que existe en su sitio web.<\/p>\n<p style=\"text-align: justify;\">Bueno pues desde mi punto de vista estas 2 empresas han llegado hasta donde est\u00e1n gracias a los productos y servicios que ofrecen las mismas. Llegamos a una nueva era donde el que tiene m\u00e1s tiempo en el mercado no es el que ganara sino que el que ofrezca m\u00e1s a los consumidores.\u00a0Viendo la lista se aprecia que marcas que uno pensara que deber\u00edan aparecer no est\u00e1n tal como BlackBerry, Yahoo, Lacoste, Lamborghini, entre otras m\u00e1s que no aparecen.<\/p>\n<p style=\"text-align: justify;\">Todo esto aunado a la competencia que existe entre estos 2, se ve que van creciendo mucho a\u00f1o con a\u00f1o pero \u00bfQuien ser\u00e1 de las dos marcas la que pueda ganar o mantener el liderato?, esto se sabr\u00e1 hasta el siguiente a\u00f1o que encontremos la nueva lista.<\/p>\n<p style=\"text-align: justify;\">Ustedes que opinan Kalochos y Kalochas, quien de las 2 es la mejor y cual creen que ganara el siguiente a\u00f1o. \u00bfQu\u00e9 creen que hicieron bien en comparaci\u00f3n con las dem\u00e1s empresas para estar en los primeros lugares?. Nos estamos leyendo que est\u00e9n muy bien saludos.<\/p>\n","protected":false},"excerpt":{"rendered":"Despu\u00e9s de m\u00e1s de una d\u00e9cada como la marca m\u00e1s valiosa del mundo,\u00a0seg\u00fan la lista Interbrand,\u00a0Coca-Cola fue trasladada&hellip;\n","protected":false},"author":19,"featured_media":2675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-2674","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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Google es la marca mas valiosa y tiene un\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bloggif_537e38bc9973a.jpeg?fit=1000%2C462&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bloggif_537e38bc9973a.jpeg?fit=1000%2C462&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bloggif_537e38bc9973a.jpeg?fit=1000%2C462&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bloggif_537e38bc9973a.jpeg?fit=1000%2C462&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":9681,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/18\/naming-rights-santiago-bernabeu\/","url_meta":{"origin":2674,"position":1},"title":"Coca Cola quiere poner apellido al Santiago Bernab\u00e9u","author":"Karenina Gonzalez","date":"18 enero, 2014","format":false,"excerpt":"Los naming rights en el mundo del marketing deportivo, se vuelven una lucha incesante para lograr ganar la batalla. Y el que en \u00e9stos momentos se encuentra en pelea, es el del Santiago Bernab\u00e9u. Emirates tiene un nuevo rival en la cancha para ponerle apellido al Santiago Bernab\u00e9u, ahora quien\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"Naming rights: Coca-Cola quiere poner su apellido al Santiago Bernabeu","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/Santiago-Bernabeu.jpg?fit=560%2C420&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/Santiago-Bernabeu.jpg?fit=560%2C420&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/Santiago-Bernabeu.jpg?fit=560%2C420&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":8987,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/04\/reasonstobelieve-coca-cola\/","url_meta":{"origin":2674,"position":2},"title":"#ReasonstoBelieve by Coca Cola","author":"Dulce Mireles","date":"4 enero, 2014","format":false,"excerpt":"La marca Coca Cola es una de las favoritas no solo en su producto de bebidas refrescantes sino tambi\u00e9n por la grandiosa publicidad que se puede resumir en tres palabras: efectiva, emotiva y creativa. El a\u00f1o pasado nos sorprendieron con varias campa\u00f1as, de la cual la m\u00e1s recordada es \"Volvamonos\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/hqdefault.jpg?fit=480%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4495,"url":"https:\/\/kalot.com.mx\/site\/2013\/10\/23\/iberia-evolucion-estrategica-para-abrazar-el-futuro-interbrand\/","url_meta":{"origin":2674,"position":3},"title":"IBERIA: Evoluci\u00f3n estrat\u00e9gica para abrazar el futuro @Interbrand @Iberia","author":"Jorge Era\u00f1a","date":"23 octubre, 2013","format":false,"excerpt":"Hace algunos d\u00edas la aerol\u00ednea espa\u00f1ola Iberia, dio a conocer al mundo su nueva identidad corporativa, la cual ademas de reflejar entusiasmo, dinamismo \u00a0y voluntad de dar vida a una imponente transformaci\u00f3n, claramente deleita nuestra pupila con los colores de la bandera espa\u00f1ola. 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