{"id":2487,"date":"2013-09-27T17:03:50","date_gmt":"2013-09-27T22:03:50","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=2487"},"modified":"2017-12-20T15:55:51","modified_gmt":"2017-12-20T21:55:51","slug":"el-arte-y-el-marketing-deben-de-ser-compas-dulcemireles","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/27\/el-arte-y-el-marketing-deben-de-ser-compas-dulcemireles\/","title":{"rendered":"#Marketing y #Arte deben de ser compas by @DulceMireles"},"content":{"rendered":"<p>Hace unos d\u00edas me encontr\u00e9 un art\u00edculo en Merca 2.0 donde se habla acerca de las lecciones del arte hacia el marketing, aqu\u00ed lo pueden consultar <a href=\"http:\/\/www.merca20.com\/4-lecciones-del-arte-hacia-el-marketing\/\">www.merca20.com\/4-lecciones-del-arte-hacia-el-marketing\/<\/a><\/p>\n<p>Fue un art\u00edculo que me gust\u00f3 mucho, porque desde que inicie mis estudios en Marketing siempre he estado convencida de que el arte nos puede ayudar no solo en mercadotecnia sino tambi\u00e9n en cualquier \u00e1mbito de nuestra vida. No puedo negar que mantener esta filosof\u00eda firme, me ha costado trabajo, ya que por la vida te encuentras todo tipo de argumentos que pueden hacer tambalear o hacerte dudar de tus creencias.<\/p>\n<p>Por eso que el leer a Fernando Rosas dar una opini\u00f3n sobre como el arte puede estar inmerso en el marketing, fue muy alentador. Es por eso que he decidido escribir mi propia opini\u00f3n sobre de que otras formas el arte nos puede ayudar en nuestro labor de mercadol\u00f3gos.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Sensibilidad. El arte sensibiliza, nos amplia panoramas, nos permite ponernos en lugar de otros, entender o tratar de entender que es lo que siente, piensa o quiere el otro, el arte une. La mayor\u00eda de las marcas con \u00e9xito, escuchan a sus clientes, lo que ellos quieren, los entienden como personas, no como solo consumidores. \u00bfAmamos a aquella marca que nos entiende? Claro que s\u00ed.<\/li>\n<li>Imagen. El arte por naturaleza es est\u00e9tico, entonces que mejor que usar arte para el empaque de un producto \u00bfQu\u00e9 te parece? Mucho mejor \u00bfNo?<\/li>\n<li>Experiencia. Mucho se nos habla en marketing de crear experiencias, pero \u00bfC\u00f3mo las creamos? No hay mejor forma que a trav\u00e9s de hacer uso de una disciplina art\u00edstica. \u00bfCu\u00e1l es el mejor festival de m\u00fasica en nuestro pa\u00eds? \u00bfQui\u00e9n hace posible estos eventos? Un ejemplo: Corona Capital. Tanto as\u00ed que no dices: \u201c\u00bfVas a ir al festival de m\u00fasica?\u201d , dices: \u201c.\u00bfVas a ir al Corona? \u201cCorona ha logrado posicionarse que ya es un referente en los espacios para la m\u00fasica con un segmento bien definido. En resumen, el arte puede ayudarte a posicionar tu marca.<\/li>\n<\/ul>\n<p>Para terminar, les dejo 3 casos de c\u00f3mo el arte y el marketing son una perfecta combinaci\u00f3n.<\/p>\n<p>1.- Jos\u00e9 Cuervo. Realizado por el ilustrador Orlando Arocena, quien utiliz\u00f3 tintas Thermal de PANTONE\u00ae lo que hace que la botella cambie de color al servir el tequila bien fr\u00edo. Un producto est\u00e9tico, art\u00edstico y de edici\u00f3n limitada.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/734044_513496238738375_1966169736_n.jpg\"><img decoding=\"async\" data-attachment-id=\"2489\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/09\/27\/el-arte-y-el-marketing-deben-de-ser-compas-dulcemireles\/734044_513496238738375_1966169736_n\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/734044_513496238738375_1966169736_n.jpg?fit=372%2C700&amp;ssl=1\" data-orig-size=\"372,700\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"734044_513496238738375_1966169736_n\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/734044_513496238738375_1966169736_n.jpg?fit=372%2C700&amp;ssl=1\" class=\"aligncenter size-full wp-image-2489\" alt=\"734044_513496238738375_1966169736_n\" src=\"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-190327.jpg?fit=113%2C150&#038;ssl=1\" width=\"113\" height=\"150\" \/><\/a><\/p>\n<p>2.- Absolut y Dr Lakra. Absolut decidi\u00f3 dar un homenaje a nuestro pa\u00eds en colaboraci\u00f3n con el tatuador y artista contempor\u00e1neo Jer\u00f3nimo L\u00f3pez Ram\u00edrez, mejor conocido como Dr. Lakra.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/Cd_absolut-mexico_2.jpg\"><img decoding=\"async\" data-attachment-id=\"2488\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/09\/27\/el-arte-y-el-marketing-deben-de-ser-compas-dulcemireles\/cd_absolut-mexico_2\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Cd_absolut-mexico_2.jpg?fit=679%2C419&amp;ssl=1\" data-orig-size=\"679,419\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Cd_absolut-mexico_2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Cd_absolut-mexico_2.jpg?fit=679%2C419&amp;ssl=1\" class=\"aligncenter size-full wp-image-2488\" alt=\"Cd_absolut-mexico_2\" src=\"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-190327.jpg?fit=113%2C150&#038;ssl=1\" width=\"113\" height=\"150\" \/><\/a><\/p>\n<p>3.- Y por \u00faltimo, uno de mis favoritos de toda la vida: TweetBala, esta estrategia mezcla una instalaci\u00f3n art\u00edstica, responsabilidad social y redes sociales<\/p>\n<p>http:\/\/vimeo.com\/50354518<\/p>\n<p>Espero sus opiniones, les recuerdo que me pueden seguir en Twitter<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/dulcemireles\">Follow @dulcemireles<\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/20130927-170259.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone size-full\" alt=\"20130927-170259.jpg\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/20130927-170259.jpg?w=1200\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Hace unos d\u00edas me encontr\u00e9 un art\u00edculo en Merca 2.0 donde se habla acerca de las lecciones del&hellip;\n","protected":false},"author":97,"featured_media":2488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-2487","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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Mejor hablame de tu...its en @dulcemireles","sameAs":["https:\/\/www.facebook.com\/mireles.dulce","https:\/\/x.com\/@dulcemireles"],"url":"https:\/\/kalot.com.mx\/site\/author\/dulcemireles\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Cd_absolut-mexico_2.jpg?fit=679%2C419&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6IHEI-E7","jetpack-related-posts":[{"id":3219,"url":"https:\/\/kalot.com.mx\/site\/2013\/10\/05\/arte-ligar-marketing\/","url_meta":{"origin":2487,"position":0},"title":"El arte de #ligar con un toque de marketing","author":"Karenina Gonzalez","date":"5 octubre, 2013","format":false,"excerpt":"A veces, uno se encuentra solo o sola en un bar, y entran esas ganas de ligar, de coquetear con alguien. Por supuesto antes de salir, te arreglas para verte de maravilla y te echas casi todo el bote de perfume, para oler rico. Estando en el bar comienzas a\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"ligando en el bar","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/bar-01.jpg?fit=693%2C459&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/bar-01.jpg?fit=693%2C459&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/bar-01.jpg?fit=693%2C459&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1322,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/11\/ciudad-intervenida\/","url_meta":{"origin":2487,"position":1},"title":"Ciudad Intervenida #mktcultural by @DulceMireles","author":"Dulce Mireles","date":"11 septiembre, 2013","format":false,"excerpt":"Ciudad Intervenida Voy a seguir necia con la idea que no existen diferentes mundos, solo hay UNO, o al menos solo hay uno que me interesa y es en el que vivo actualmente.\u00a0Entonces si tenemos la facilidad de unir \u00bfPor qu\u00e9 no unir marketing y arte? 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Todos alguna vez en la vida, hemos realizado una pintura, un dibujo, un dise\u00f1o gr\u00e1fico o hemos tomado una fotograf\u00eda,\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/256px-Deviantart.svg_.png?fit=768%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/256px-Deviantart.svg_.png?fit=768%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/256px-Deviantart.svg_.png?fit=768%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/256px-Deviantart.svg_.png?fit=768%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":13456,"url":"https:\/\/kalot.com.mx\/site\/2014\/03\/15\/marketing-de-contenido-lo-conoces\/","url_meta":{"origin":2487,"position":3},"title":"\u00bfMarketing de contenido, lo conoces?","author":"Nora Salas","date":"15 marzo, 2014","format":false,"excerpt":"Hola queridos lectores, el d\u00eda de hoy les escribo de un tema que me apasiona que es el marketing. La mercadotecnia tiene distintas a\u00e9reas y especialidades y hoy les dir\u00e9 para aquellos que no sabe que es el marketing de contenido. El marketing de contenido es una t\u00e9cnica que consiste\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/Marketing-de-contenidos.jpg?fit=1000%2C977&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/Marketing-de-contenidos.jpg?fit=1000%2C977&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/Marketing-de-contenidos.jpg?fit=1000%2C977&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/Marketing-de-contenidos.jpg?fit=1000%2C977&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":16143,"url":"https:\/\/kalot.com.mx\/site\/2014\/05\/18\/dia-internacional-de-los-museos\/","url_meta":{"origin":2487,"position":4},"title":"\u00bfVamos a los museos como las hormigas? #D\u00edaInternacionaldelosMuseos","author":"Dulce Mireles","date":"18 mayo, 2014","format":false,"excerpt":"El 18 de abril es conocido como el D\u00eda Internacional de los Museos, sin embargo \u00bfQu\u00e9 implicaciones tiene esto? \u00bfC\u00f3mo lo festejamos? En el mundo se realizan diferentes actividades con el fin de que cada vez m\u00e1s personas asistan a museos, por ejemplo, en M\u00e9xico la entrada a la mayor\u00eda\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/7.-INAUGURAR%C3%81N-EXPOSICIONES.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/7.-INAUGURAR%C3%81N-EXPOSICIONES.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/7.-INAUGURAR%C3%81N-EXPOSICIONES.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/7.-INAUGURAR%C3%81N-EXPOSICIONES.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/7.-INAUGURAR%C3%81N-EXPOSICIONES.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2245,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/23\/los-artistas\/","url_meta":{"origin":2487,"position":5},"title":"Los artistas&#8230;","author":"Abraham Quinta","date":"23 septiembre, 2013","format":false,"excerpt":"Alguna vez, un Maestro argentino me dijo: \"Cuando calla la codicia, cuando se sosiega la voluntad, el mundo se manifiesta como representaci\u00f3n. Y en este sentido es bello y se sustrae a la lucha por la vida... Es el mundo del Arte\". 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