{"id":23239,"date":"2015-09-01T14:33:36","date_gmt":"2015-09-01T19:33:36","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=23239"},"modified":"2015-09-01T14:48:06","modified_gmt":"2015-09-01T19:48:06","slug":"google-estrena-logo","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2015\/09\/01\/google-estrena-logo\/","title":{"rendered":"\u00a1Google estrena logo!"},"content":{"rendered":"

http:\/\/g.co\/doodle\/dg69f7<\/a>Y para alegrarnos un poco el d\u00eda…una vez m\u00e1s, como lo viene haciendo ya por 17 a\u00f1os, Google renueva su apariencia y cambia de logo…\u00a0<\/span>obviamente, con sus caracter\u00edsticos “doodles” no se puede quedar atr\u00e1s para celebrar este cambio de look.<\/p>\n

\"\"<\/p>\n

\n

El d\u00eda de hoy \u00a0Tamar Yehoshua, Vicepresidente de gesti\u00f3n de producto y Bobby Nath, Director de experiencia del usuario, public\u00f3 un\u00a0comunicado referente al tema en el blog corporativo de Google para Am\u00e9rica Latina (http:\/\/googleamericalatinablog.blogspot.mx\/2015\/09\/google-update.html<\/span>)<\/span><\/em><\/span> y comparti\u00f3 un video que relata la historia y evoluci\u00f3n de Google, de sus productos, experiencia e\u00a0imagen.\u00a0<\/span><\/p>\n

“\u00c9sta no es la primera vez que cambiamos nuestra apariencia y probablemente no ser\u00e1 la \u00faltima, pero pensamos que la actualizaci\u00f3n de hoy es un gran reflejo de todas las formas en que Google trabaja para ustedes a lo largo de la B\u00fasqueda, Maps, Gmail, Chrome y muchas otras. Creemos que tomamos lo mejor de Google (simple, ordenado, colorido, amistoso) y lo remodelamos, no s\u00f3lo para el Google de hoy, sino para el Google del ma\u00f1ana”.\u00a0<\/span><\/em><\/p>\n

El logotipo mantiene sus colores caracter\u00edsticos, que se rumora fueron inspirados por la afici\u00f3n de los creadores a las piezas de LEGO, pero \u00e9sta vez cambia el tipo de letra y apariencia, ahora pretende adaptarse a diferentes formatos reflejando todas las maneras en las que puedes trabajar con\u00a0Google…<\/p>\n

“No se limita s\u00f3lo a indicarles que est\u00e1n usando Google, sino que tambi\u00e9n les muestra c\u00f3mo trabaja Google para ustedes. Por ejemplo, nuevos elementos como un colorido micr\u00f3fono de Google les ayuda a identificar e interactuar con Google, ya sea que est\u00e9n hablando, tocando o escribiendo. Mientras tanto, le decimos adi\u00f3s al peque\u00f1o\u00a0icono \u201cg\u201d azul y lo reemplazamos con un s\u00edmbolo que coincide con el logotipo”.<\/em><\/p>\n

La imagen de Google ha venido experimentando nuevos looks en los \u00faltimos 17 a\u00f1os, \u00bfCu\u00e1ntos de ellos recuerdas?<\/p>\n

1997<\/strong>:<\/span> El nombre original del buscador era BackRub, en 1997 los fundadores deciden cambiar el nombre a Google inspirados por el t\u00e9rmino matem\u00e1tico “g\u00fagol”.<\/p>\n

\"Captura<\/p>\n

1998:<\/strong>Page y Brin fundan, el\u00a04 de septiembre\u00a0de\u00a01998, la compa\u00f1\u00eda Google Inc. \u00bfSe les hace familiar ese signo de admiraci\u00f3n al final? (Yahoo!)<\/span><\/p>\n

Google cambia a google.com y comparte el lanzamiento de su versi\u00f3n Beta con el mundo.<\/span><\/p>\n

\"Google_1998-3\"<\/p>\n

1999:\u00a0<\/strong>A\u00fan alegre, el logotipo comienza a tener un estilo m\u00e1s sofisticado con la fuente Catull.<\/span><\/p>\n

\"bb40df985bd923a4afa54ff34ce43971\"<\/a><\/p>\n

2010:\u00a0<\/strong>Los colores se vuelven m\u00e1s brillantes y el logotipo luce una leve sombra.<\/p>\n

\"Captura<\/a>2013:<\/strong>\u00a0El logotipo se vuelve plano con algunos retoques tipogr\u00e1ficos.<\/p>\n

\"Captura-de-pantalla-2013-09-09-a-las-11.07.20\"<\/a><\/p>\n

2015:\u00a0<\/strong>El logotipo comienza a formar parte de una familia nueva que incluye los puntos de Google y el \u00edcono “G”.
\n<\/a><\/p>\n

\"photo.jpg\"<\/p>\n

\u00a1Comp\u00e1rtenos! \u00bfqu\u00e9 te parece la nueva imagen de Google?, \u00bfcu\u00e1les han sido tus doodles favoritos a lo largo e su historia?<\/p>\n

En lo personal me agrada bastante, no soy dise\u00f1adora ni mucho menos, pero creo que es un concepto muy limpio, sencillo, muy ad-hoc con “el mundo actual” y amigable con los nuevos formatos, la nueva tecnolog\u00eda, y todos los servicios con los que Google nos facilita la vida y la existencia. No creo que sea coincidencia este cambio de imagen a una semana de la presentaci\u00f3n de su asociaci\u00f3n con Alphabet Inc. \u00bfUstedes que creen?<\/p>\n

http:\/\/g.co\/doodle\/dg69f7<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"http:\/\/g.co\/doodle\/dg69f7Y para alegrarnos un poco el d\u00eda…una vez m\u00e1s, como lo viene haciendo ya por 17 a\u00f1os, Google…\n","protected":false},"author":145,"featured_media":23242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-23239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"\n\u00a1Google estrena logo! 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Algunos empleados y ex empleados de Google, saben\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/entrenamiento-google-adwords-oficinas-google.jpg?fit=700%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/entrenamiento-google-adwords-oficinas-google.jpg?fit=700%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/entrenamiento-google-adwords-oficinas-google.jpg?fit=700%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/11\/entrenamiento-google-adwords-oficinas-google.jpg?fit=700%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":485,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/03\/google-y-el-rediseno-de-imagen\/","url_meta":{"origin":23239,"position":1},"title":"Google y el redise\u00f1o de imagen","author":"Jorge Era\u00f1a","date":"3 septiembre, 2013","format":false,"excerpt":"El d\u00eda de hoy me encontr\u00e9 con esta belleza en la red y la quiero compartir con ustedes bonito p\u00fablico lector El dise\u00f1ador gr\u00e1fico y director de arte Stefano Perrone \u00a0como un ejercicio de branding personal redise\u00f1ado el logotipo de Google en un solo d\u00eda. \u00a0 Observa el proceso y\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bf1f0565270c86dde0aceeebd569fe1a.jpg?fit=600%2C424&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bf1f0565270c86dde0aceeebd569fe1a.jpg?fit=600%2C424&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bf1f0565270c86dde0aceeebd569fe1a.jpg?fit=600%2C424&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2086,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/20\/los-nuevos-cambios-de-bing\/","url_meta":{"origin":23239,"position":2},"title":"Los nuevos cambios de bing","author":"Jorge Era\u00f1a","date":"20 septiembre, 2013","format":false,"excerpt":"Bing cambia de look y estrena logo, redise\u00f1ando a la par su interfaz, el objetivo de este cambio es entrar en la misma l\u00ednea de los otros productos de Microsoft, y brindar al usuario una mayor experiencia en sus b\u00fasquedas, \u00a0esto con el objetivo de competir contra google\u00a0 se dicen\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bingnewlogo13980.jpg?fit=980%2C420&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bingnewlogo13980.jpg?fit=980%2C420&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bingnewlogo13980.jpg?fit=980%2C420&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bingnewlogo13980.jpg?fit=980%2C420&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":15314,"url":"https:\/\/kalot.com.mx\/site\/2014\/04\/24\/es-oficial-google-glass-ya-la-venta-gadgets\/","url_meta":{"origin":23239,"position":3},"title":"Es oficial: Google Glass ya a la venta #Gadgets","author":"Carlos Ru\u00edz Mtz","date":"24 abril, 2014","format":false,"excerpt":"Los famosos, pol\u00e9micos y cuasi revolucionarios lentes de Google, los Google Glass, finalmente est\u00e1n a la venta libre para cualquier mortal (aunque por el momento solo residentes de\u00a0EE.UU.). El precio de venta es de $1500 dlls + impuestos. 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