{"id":22617,"date":"2015-07-29T01:24:20","date_gmt":"2015-07-29T06:24:20","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=22617"},"modified":"2015-07-29T01:24:20","modified_gmt":"2015-07-29T06:24:20","slug":"la-apuesta-de-cadena-3-canal-28","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2015\/07\/29\/la-apuesta-de-cadena-3-canal-28\/","title":{"rendered":"La apuesta de Cadena 3, Canal 28."},"content":{"rendered":"

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0A diferencia de otras cadenas televisoras que siguen apostando a los mismos formatos y al mismo estilo de conductores y conductoras, Cadena 3, Canal 28, quiere ser una opci\u00f3n diferente<\/strong><\/span>.<\/strong><\/p>\n

Primero apostaron por enlatados en bloques llamados \u201cretro\u201d en horarios vespertinos; series y caricaturas de anta\u00f1o, como Candy Candy, Mi bella genio, Hechizada, actualmente transmiten Los locos Adams y La familia Monster.<\/span><\/p>\n

Si bien es cierto que son contenidos que se dirigen al p\u00fablico mayor, son baratos, hablando de costos para una cadena peque\u00f1a que lucha por competir contra dos monstruos de la televisi\u00f3n abierta, y que han parecido funcionar.<\/span><\/p>\n

Apesar de tener en su programaci\u00f3n al intragable de Gustavo Adolfo Infante y su s\u00e9quito de far\u00e1nduleras, as\u00ed como programas que emulan la basura de Azteca y Televisa, presentaron una reciente barra juvenil que intenta acercarse a una audiencia que ha sido abandonada por la televisi\u00f3n y aprovechan los espacios creando propuestas interesantes.<\/span><\/p>\n

Gamer tag, Japantastic , Ctrl gamer y Tech city\u00a0<\/span><\/strong>son los programas que componen la barra juvenil<\/span> <\/strong><\/em>y se turnan cada d\u00eda a las 4 pm, \u00a0sus contenidos van de videojuegos, anim\u00e9 <\/span>y tecnolog\u00eda; adem\u00e1s de entretener, su principal\u00a0aportaci\u00f3n es romper el paradigma de los conductores atractivos o medi\u00e1ticos.<\/span><\/em><\/span><\/p>\n

\n

\"image\"<\/a><\/span><\/em><\/span><\/p>\n

En cuanto a valores de producci\u00f3n se pueden mejorar muchos aspectos, como las escenograf\u00edas, guiones, direcci\u00f3n de c\u00e1maras entre otros, pero lo que debo resaltar y aplaudir es el riesgo que han tomado al apostarle completamente a los contenidos y no al estereotipo de belleza\u00a0perfecta<\/em>,<\/span> no optan por mostrar caras bonitas, que es lo que hacen Televisa y Tv Azteca. \u00bfPorqu\u00e9 es un riesgo? Porque Nos han acostumbrado a apreciar m\u00e1s la imagen f\u00edsica de los presentadores que el talento real, haciendo que rechacemos lo que no es tan agradable a la vista en primera instancia. Y hacen ver a los menos agraciados como los bufones, por ejemplo: el capi.<\/span><\/p>\n

\"image\"<\/a><\/p>\n

Los conductores de estos programas no son las esculturales modelos extranjeras o mexicanas, tampoco los galanes que saltan de las telenovelas a la conducci\u00f3n; son chavos con una imagen desenfadada, sin poses, m\u00e1s \u201cterrenales\u201d, genuinos, sin exageraciones.<\/strong> Quiz\u00e1 la ventaja competitiva es que no hay programas juveniles de \u00e9ste tipo, su competencia directa ser\u00eda la barra Pm de canal 5 que, adem\u00e1s de ser nocturna y no vespertina, vanaliza el entretenimiento, lo vulgariza y, por supuesto, apuesta al sexo y las faldas cortas para vender.<\/span><\/p>\n

Es de aplaudirse el riesgo que toma canal 28 por dos razones, tener producciones propias que a la larga beneficiar\u00e1 a los profesionales de la producci\u00f3n y comunicaci\u00f3n al abrir m\u00e1s plazas laborales, y por supuesto, beneficiar\u00e1 a la audiencia porque tendr\u00e1 otras opciones de entretenimiento; pero, la m\u00e1s relevante, es que puede cambiar los paradigmas de c\u00f3mo deben ser las personas que aperecen a cuadro y ganar seguidores por aquellos j\u00f3venes que se identifican con el estilo desenfadado de sus conductores.<\/span><\/p>\n

\"image\"<\/a><\/p>\n

Brenda A.<\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0A diferencia de otras cadenas televisoras que siguen apostando a los mismos formatos…\n","protected":false},"author":135,"featured_media":22621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-22617","post","type-post","status-publish","format-standard","has-post-thumbnail","cs-entry","cs-video-wrap"],"yoast_head":"\nLa apuesta de Cadena 3, Canal 28. - 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Todos los que somos fans de la serie de Hannibal recibimos esta noticia con mucha tristeza. Recientemente nos esteramos que la cadena NBC hab\u00eda anunciado que la tercera temporada de la serie del famoso Doctor\u00a0 Lecter ser\u00eda la ultima,\u2026","rel":"","context":"Con 2 comentarios","block_context":{"text":"Con 2 comentarios","link":"https:\/\/kalot.com.mx\/site\/2015\/07\/07\/netflix-y-amazon-rechazan-a-hannibal\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/07\/Ha.jpg?fit=1200%2C722&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/07\/Ha.jpg?fit=1200%2C722&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/07\/Ha.jpg?fit=1200%2C722&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/07\/Ha.jpg?fit=1200%2C722&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/07\/Ha.jpg?fit=1200%2C722&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/22617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=22617"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/22617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/22621"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=22617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=22617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=22617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}