{"id":2086,"date":"2013-09-20T20:46:50","date_gmt":"2013-09-21T01:46:50","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=2086"},"modified":"2013-09-20T18:53:30","modified_gmt":"2013-09-20T23:53:30","slug":"los-nuevos-cambios-de-bing","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/20\/los-nuevos-cambios-de-bing\/","title":{"rendered":"Los nuevos cambios de bing"},"content":{"rendered":"

Bing cambia de look y estrena logo, redise\u00f1ando a la par su interfaz, el objetivo de este cambio es entrar en la misma l\u00ednea de los otros productos de Microsoft, y brindar al usuario una mayor experiencia en sus b\u00fasquedas, \u00a0esto con el objetivo de competir contra google\u00a0<\/strong> se dicen estar preparados para ello.<\/p>\n

\"ku-bigpic\"<\/a><\/p>\n

El dise\u00f1o del logotipo cambio totalmente dejando de ser el logo redondo y de color azul para tomar una forma m\u00e1s angular con una tipograf\u00eda\u00a0 Segoe que se adapta m\u00e1s a la l\u00ednea de productos de la compa\u00f1\u00eda, despu\u00e9s de analizar una gran variedad de colores se tom\u00f3 el color amarillo\/naranja de la esquina inferior\u00a0 derecha\u00a0 del logotipo de Microsoft “nuestro nuevo logo fue creado para ser simple, real y directo”, dice a trav\u00e9s de un post en el blog, Scott Erickson, director de la marca.<\/p>\n

\"ku-xlarge\"<\/a><\/p>\n

A decir verdad en mi opini\u00f3n creo que si observamos a detalle el comportamiento del logotipo, trata un poco de empatar la figura o logotipo que maneja google drive e incluso uno de los colores se asemeja totalmente.<\/p>\n

Pero el buscador no solo realizo un cambio en su identidad visual, sino tambi\u00e9n en sus funciones\u00a0 esta versi\u00f3n\u00a0 se actualiza con la creaci\u00f3n de tarjetas de informaci\u00f3n <\/b>que son colocadas en la parte superior derecha y que ofrecen informaci\u00f3n de un solo vistazo sobre la persona de relevancia que hayamos buscado al igual que hace Google. Incluso, se ha mejorado la ‘Page Zero’, la cual, recomienda b\u00fasquedas a medida que el usuario escribe de una forma m\u00e1s r\u00e1pida. Otra nueva funci\u00f3n se llama “Pole Position<\/em>” y pretende algo similar: ahorrarte tiempo. Cuando teclees para buscar algo concreto<\/p>\n

\u201cBing ya no es s\u00f3lo un motor de b\u00fasqueda en una p\u00e1gina web. Es una marca que combina la tecnolog\u00eda de b\u00fasqueda a trav\u00e9s de los productos que los usuarios utilizan todos los d\u00edas para ayudarlos a empoderarse con sus ideas\u201d<\/em> letras del blog de bing. Aunado \u00a0a esto la compa\u00f1\u00eda dijo saber qu\u00e9 es lo que busca el usuario y que no se trata de tener un sin n\u00famero de enlaces de color azul, si no se trata de proporcionar claridad y comprensi\u00f3n cuando se necesite.<\/p>\n

Este cambio llega a nosotros en un momento de transici\u00f3n en el que varias marcas redise\u00f1aron su imagen, primero Facebook, luego instagram hace poco yahoo<\/a> y Google.<\/p>\n

Kalocho \u00bfQu\u00e9 te parece este cambio para bing? \u00bfYa lo probaste? Com\u00e9ntale abajo y nos estamos leyendo\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"Bing cambia de look y estrena logo, redise\u00f1ando a la par su interfaz, el objetivo de este cambio…\n","protected":false},"author":55,"featured_media":2089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Los nuevos cambios de bing #Marketing","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-2086","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"\nLos nuevos cambios de bing - 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Jorge Erana","sameAs":["http:\/\/www.kalot.com.mx","www.facebook.com\/jorgeerana","https:\/\/x.com\/jorge_erana"],"url":"https:\/\/kalot.com.mx\/site\/author\/jorge-erana\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bingnewlogo13980.jpg?fit=980%2C420&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6IHEI-xE","jetpack-related-posts":[{"id":15891,"url":"https:\/\/kalot.com.mx\/site\/2014\/05\/08\/bacardi-regresando-para-avanzar\/","url_meta":{"origin":2086,"position":0},"title":"Bacard\u00ed: Regresando para avanzar","author":"Edgar Villanueva","date":"8 mayo, 2014","format":false,"excerpt":"Al escuchar la palabra \u201crenovar\u201d podr\u00edamos pensar en hacer algo nuevo, pero si analizamos a fondo, observamos que para realizar una renovaci\u00f3n solo hace falta hacer las cosas de manera diferente (sin importar si estas ya fueron implementadas con anterioridad). 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Presenta su nueva imagen","author":"Jorge Era\u00f1a","date":"5 septiembre, 2013","format":false,"excerpt":"La propuesta final hoy se puso en nuestras pantallas, ayer te presente una gran lista con 30 de las propuestas de la compa\u00f1\u00eda \u00a0para el redise\u00f1o de la imagen de Yahoo! esta fue la propuesta ganadora y para mostrarla al mundo desarrollaron este proceso. http:\/\/www.youtube.com\/watch?v=_0b6qaPY-CQ Este logotipo se pone una\u2026","rel":"","context":"Con 1 comentario","block_context":{"text":"Con 1 comentario","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/05\/yahoo-presenta-su-nueva-imagen\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/182306_589604031099068_141163807_n.jpg?fit=851%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/182306_589604031099068_141163807_n.jpg?fit=851%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/182306_589604031099068_141163807_n.jpg?fit=851%2C315&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/182306_589604031099068_141163807_n.jpg?fit=851%2C315&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":8181,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/27\/los-oscars\/","url_meta":{"origin":2086,"position":4},"title":"Los \u00d3scars y su nueva imagen","author":"Jorge Era\u00f1a","date":"27 diciembre, 2013","format":false,"excerpt":"Este 2013 fue un a\u00f1os de cambios para algunas compa\u00f1\u00edas, Yahoo, \u00a0Google, Bing por mencionar algunas redise\u00f1aron su marca. Y antes de cerrar el a\u00f1os nos dimos cuenta de que la\u00a0\"Academia de Artes y Ciencias Cinematogr\u00e1ficas\"\u00a0\u00a0que premiara a las mejores pel\u00edculas\u00a0de 2013\u00a0en los Estados Unidos tiene nuevo logo. Dicha ceremonia\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/Academy-of-Motion-Picture-Arts-and-Sciences-Oscar-logo-design-identity-180LA-3.jpg?fit=590%2C431&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/Academy-of-Motion-Picture-Arts-and-Sciences-Oscar-logo-design-identity-180LA-3.jpg?fit=590%2C431&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/Academy-of-Motion-Picture-Arts-and-Sciences-Oscar-logo-design-identity-180LA-3.jpg?fit=590%2C431&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":7418,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/01\/7418\/","url_meta":{"origin":2086,"position":5},"title":"\u00bfSabes quien fue Ann Turner Cook?","author":"Shirley Falcon","date":"1 diciembre, 2013","format":false,"excerpt":"La imagen de la comida m\u00e1s famosa para bebes tiene m\u00e1s que una identidad, cuenta con \u201cnombre y apellido\u201d, y se trata de Ann Turner Cook, que es sin duda uno de los iconos de marca m\u00e1s reconocidos en todo el mundo es el beb\u00e9 Gerber, el peque\u00f1o que aparece\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"gerber-300x274","src":"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/gerber-300x274.jpg?fit=300%2C245&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/2086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=2086"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/2086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/2089"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=2086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=2086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=2086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}