{"id":1994,"date":"2013-09-19T21:00:27","date_gmt":"2013-09-20T02:00:27","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=1994"},"modified":"2013-09-19T18:42:39","modified_gmt":"2013-09-19T23:42:39","slug":"quiero-un-helado-pequenas-estrategias-que-marcan-diferencia","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/19\/quiero-un-helado-pequenas-estrategias-que-marcan-diferencia\/","title":{"rendered":"Quiero un helado, peque\u00f1as estrategias que marcan diferencia"},"content":{"rendered":"<p style=\"text-align: justify\">Es f\u00e1cil recordar al inigualable carrito de los helados, pasaba por las calles vendiendo sus productos a todos los ni\u00f1os que esperaban ansiosos para poder comprar una paleta, helado, esquimal, etc.<\/p>\n<p style=\"text-align: justify\">\u00bfPor qu\u00e9 el t\u00edtulo de la entrada dice estrategias que marcan diferencia?, puesto que ahora que lo analizo a detalle, los vendedores de helado ten\u00edan que encontrar la manera de avisar que estaban pasando por las calles, y que los identificaran f\u00e1cilmente;\u00a0 \u00bfCu\u00e1l fue la estrategia?, utiliza m\u00fasica, como medio para posicionar el producto, puesto que al escuchar las tan famosas canciones de las nieves sab\u00edamos que el carro de helados estaba cerca, esta estrategia va masa all\u00e1 de una marca por qu\u00e9 las canciones de los helados no eran exclusivas de alguna firma sino que las melod\u00edas eran un est\u00e1ndar que la mayor\u00eda de heladeros ambulantes utilizaba.<\/p>\n<p style=\"text-align: justify\">Hoy en d\u00eda se ven menos vendedores ambulantes de helados (al menos en mi colonia hace mucho que no veo ni escucho a alguno),\u00a0 esto se debe a infinidad de factores (inseguridad, el consumidor va evolucionando y con ellos tambi\u00e9n las empresas y sus estrategias van cambiando).<\/p>\n<p style=\"text-align: justify\">A pesar de eso, la \u00a0m\u00fasica que se us\u00f3 para que se identifique el producto qued\u00f3 en la mente de todos aquellos que fuimos consumidores; a continuaci\u00f3n les dejo tres de las melod\u00edas m\u00e1s usadas , les aseguro que tendr\u00e1n muy buenos recuerdos al escucharlas.<\/p>\n<p>\u00a0Alley Cat &#8211; Bent Fabric<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-1994-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/Cancion-3.mp3?_=1\" \/><a href=\"http:\/\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/Cancion-3.mp3\">http:\/\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/Cancion-3.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p>The Flea Waltz (conocida en M\u00e9xico como los Changuitos), e interpretada posteriormente por Ben Fabric bajo el tema de Chiken Feed<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-1994-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/Cancion-2.mp3?_=2\" \/><a href=\"http:\/\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/Cancion-2.mp3\">http:\/\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/Cancion-2.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p>Fragmento de una opera famosa escrita por Giuseppe Verdi &#8211; \u00a0II Trovatore: Or co&#8217; dadi ma fra poco (Soldiers&#8217; Chorus)<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-1994-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/Cancion-1.mp3?_=3\" \/><a href=\"http:\/\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/Cancion-1.mp3\">http:\/\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/Cancion-1.mp3<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p>Nos leemos luego Kalochos y Kalochas<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Es f\u00e1cil recordar al inigualable carrito de los helados, pasaba por las calles vendiendo sus productos a todos&hellip;\n","protected":false},"author":7,"featured_media":2001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Quiero un helado, peque\u00f1as estrategias que marcan diferencia | #Marketing por Edgar 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Este playlist es para ti. \u00a0 Si est\u00e1s en el trabajo y s\u00f3lo pones en autom\u00e1tico las mismas canciones de siempre, es hora de que eso cambi\u00e9. Ok...tal vez me le\u00ed un poco como Carlos Cuauht\u00e9moc S\u00e1nchez de los playlist pero no\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/mo3b8.jpg?fit=800%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/mo3b8.jpg?fit=800%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/mo3b8.jpg?fit=800%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/mo3b8.jpg?fit=800%2C800&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":14681,"url":"https:\/\/kalot.com.mx\/site\/2014\/04\/09\/razz-teteria-cafeteria\/","url_meta":{"origin":1994,"position":1},"title":"Razz, Teter\u00eda &amp; Cafeter\u00eda.","author":"Gustavo Elizarrar\u00e1s","date":"9 abril, 2014","format":false,"excerpt":"Hoy tuve la oportunidad de visitar un lugar que me dej\u00f3 con una excelente perspectiva de que tanto se puede lograr con un grupo de trabajo de j\u00f3venes emprendedores con ideas innovadoras y ese feeling de crear conceptos nuevos, agradables \u00a0y ambientes aptos para disfrutar un buen caf\u00e9, un t\u00e9\u2026","rel":"","context":"Con 1 comentario","block_context":{"text":"Con 1 comentario","link":"https:\/\/kalot.com.mx\/site\/2014\/04\/09\/razz-teteria-cafeteria\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/DSC_0028.jpg?fit=1200%2C1091&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/DSC_0028.jpg?fit=1200%2C1091&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/DSC_0028.jpg?fit=1200%2C1091&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/DSC_0028.jpg?fit=1200%2C1091&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/DSC_0028.jpg?fit=1200%2C1091&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7881,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/15\/la-p-mas-importante-en-una-estrategia-de-marketing\/","url_meta":{"origin":1994,"position":2},"title":"La &#8220;P&#8221; m\u00e1s importante en una estrategia de marketing","author":"Pepe M\u00e9ndez","date":"15 diciembre, 2013","format":false,"excerpt":"Para todos los que vivimos en el entorno de la mercadotecnia, nos han ense\u00f1ado en forma obligatoria, el uso de esas famosas \u201c4P\u201d ( precio, plaza, promoci\u00f3n y producto), pero ustedes se han preguntado, \u00bfEn verdad son los elementos m\u00e1s importantes para realizar una estrategia de marketing? Algunos especialistas de\u2026","rel":"","context":"Con 1 comentario","block_context":{"text":"Con 1 comentario","link":"https:\/\/kalot.com.mx\/site\/2013\/12\/15\/la-p-mas-importante-en-una-estrategia-de-marketing\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1648,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/14\/llevar-un-ipad-al-cine-la-nueva-modalidad-que-ofrece-disney-para-ver-una-pelicula\/","url_meta":{"origin":1994,"position":3},"title":"Llevar un IPad al cine, la nueva modalidad que ofrece Disney para ver una pel\u00edcula","author":"Edgar Villanueva","date":"14 septiembre, 2013","format":false,"excerpt":"Cuando le\u00ed la noticia de que Disney har\u00eda uso de los IPads para ver una de sus pel\u00edculas, pens\u00e9 que era una estrategia muy poco ortodoxa (ser\u00eda como llevar un reproductor mp3 para escuchar m\u00fasica en un concierto, me dije a mi mismo), pero al analizar a fondo esta situaci\u00f3n,\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/maxresdefault.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/maxresdefault.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/maxresdefault.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/maxresdefault.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/maxresdefault.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":13062,"url":"https:\/\/kalot.com.mx\/site\/2014\/03\/06\/coldplay-magic\/","url_meta":{"origin":1994,"position":4},"title":"COLDPLAY: &#8220;MAGIC&#8221;","author":"Ivan Mendez","date":"6 marzo, 2014","format":false,"excerpt":"No voy a leer la letra en espa\u00f1ol Eso me dije cuando vi que ColdPlay hab\u00eda lanzado su nuevo sencillo \u201cMagic\u201d como un preludio de lo que ser\u00eda su esperado regreso a las tiendas de todo el mundo con el disco Ghost Stories que podremos adquirir el pr\u00f3ximo mayo. No\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/coldplay-magic-608x608.jpg?fit=608%2C608&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/coldplay-magic-608x608.jpg?fit=608%2C608&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/coldplay-magic-608x608.jpg?fit=608%2C608&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":11381,"url":"https:\/\/kalot.com.mx\/site\/2014\/02\/09\/spanglish-useful-advices-improve-english-spanish\/","url_meta":{"origin":1994,"position":5},"title":"&#8220;Spanglish&#8221;? Useful advices to improve your english (in spanish)","author":"Saul Alonso","date":"9 febrero, 2014","format":false,"excerpt":"\"If you didn\u00b4t get the meaning of this article, perhaps you need to practise english\". Es decir, si t\u00fa no entendiste el significado de este art\u00edculo, quiz\u00e1s necesites practicar ingl\u00e9s. Y es que en estos d\u00edas, la necesidad de tener al menos un idioma adicional a la lengua materna, se\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/SPNGS.jpg?fit=1024%2C396&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/SPNGS.jpg?fit=1024%2C396&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/SPNGS.jpg?fit=1024%2C396&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/SPNGS.jpg?fit=1024%2C396&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/1994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=1994"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/1994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/2001"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=1994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=1994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=1994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}