{"id":17206,"date":"2014-07-10T09:30:09","date_gmt":"2014-07-10T14:30:09","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=17206"},"modified":"2017-12-20T15:55:39","modified_gmt":"2017-12-20T21:55:39","slug":"yo-app","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/07\/10\/yo-app\/","title":{"rendered":"YO o C\u00f3mo la creatividad puede rayar en lo absurdo."},"content":{"rendered":"<p style=\"text-align: justify\">Hace poco una aplicaci\u00f3n de mensajer\u00eda lleg\u00f3 a las principales plataformas,\u00a0causando un gran revuelo debido a su extrema simpleza. Al l\u00edmite de lo absurdo. Esta aplicaci\u00f3n es YO.<\/p>\n<p style=\"text-align: justify\">\u00bfPero, en qu\u00e9 consiste esta extrema simpleza? En que la aplicaci\u00f3n permite el env\u00edo de un YO (abreviatura anglosajona para referirse a \u201cHey You\u201d, u hola). Y ya. <strong>No existe otra funci\u00f3n, ni caracter\u00edstica adicional<\/strong>.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/07\/650_1000_yo-app.jpg\"><img decoding=\"async\" data-attachment-id=\"17210\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/07\/10\/yo-app\/650_1000_yo-app\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/07\/650_1000_yo-app.jpg?fit=650%2C410&amp;ssl=1\" data-orig-size=\"650,410\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"650_1000_yo-app\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/07\/650_1000_yo-app.jpg?fit=650%2C410&amp;ssl=1\" class=\"alignnone size-medium wp-image-17210\" src=\"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134207.jpg?fit=300%2C159&#038;ssl=1\" alt=\"650_1000_yo-app\" width=\"300\" height=\"159\" \/><\/a><\/p>\n<p style=\"text-align: justify\">Ok, quiz\u00e1 pensando de una manera menos fr\u00eda, esta aplicaci\u00f3n podr\u00eda tener cierto grado de utilidad potencial: es simplemente un saludo, tan corto y seco que no dice nada y, sin embargo, lo puede decir todo a la vez. Y es tremendamente popular, debido a la viralizaci\u00f3n que tuvo en redes sociales.<\/p>\n<p style=\"text-align: justify\">\u00bfEs YO un claro ejemplo de la decadencia de la comunicaci\u00f3n en la actualidad? En absoluto, m\u00e1s bien, considero a YO algo as\u00ed como<strong> una s\u00e1tira de la popularidad de este tipo aplicaciones<\/strong>. Un mal chiste, de esos\u00a0que terminas riendo y cont\u00e1ndoselo a todo el mundo. Es decir, en un mundo en donde hay aplicaciones de mensajer\u00eda tan tremendamente \u00fatiles, hac\u00eda falta una aplicaci\u00f3n tremendamente in\u00fatil. Como si se tratara de alguna especie de retorcido yin yang de la tecnolog\u00eda y la comunicaci\u00f3n 2.0<\/p>\n<p style=\"text-align: justify\"><strong>\u00bfTiene YO una verdadera utilidad que otras aplicaciones no tengan?<\/strong>\u00a0A pesar de la obvia negativa, esto es dif\u00edcil de contestar, pues \u00bfcu\u00e1ntas\u00a0veces solo hemos queremos decir hola a alguien, sin necesidad de proporcionar alg\u00fan otro mensaje o continuar en una conversaci\u00f3n normal? Quiz\u00e1 avisar que llegamos a alg\u00fan lugar. O quiz\u00e1 enviar un mensaje tan neutro que no podr\u00eda ser enviado con ninguna otra app. En cierto grado me recuerda al igualmente in\u00fatil \u201cPoke\u201d de Facebook.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/07\/zero-comm-tool.jpg\"><img decoding=\"async\" data-attachment-id=\"17208\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/07\/10\/yo-app\/zero-comm-tool\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/07\/zero-comm-tool.jpg?fit=640%2C393&amp;ssl=1\" data-orig-size=\"640,393\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"zero-comm-tool\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/07\/zero-comm-tool.jpg?fit=640%2C393&amp;ssl=1\" class=\"alignnone size-medium wp-image-17208\" src=\"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134207.jpg?fit=300%2C159&#038;ssl=1\" alt=\"zero-comm-tool\" width=\"300\" height=\"159\" \/><\/a><\/p>\n<p style=\"text-align: justify\">Sea como fuere el caso, YO nos deja una moraleja muy interesante: <strong>el mercado no siempre sabe lo que quiere, ni lo que busca<\/strong>. Puedes darle todo y no lo utilizar\u00e1n (caso Telegram) o bien puedes darles nada y les encantar\u00e1, como lo demuestran los\u00a0m\u00e1s de <strong>1 mill\u00f3n de USD en inversi\u00f3n<\/strong> que lleva acumulado. En estas condiciones, YO llega como un extra\u00f1o exponente de la premisa: <strong>lo m\u00e1s es lo menos<\/strong>.<\/p>\n<p style=\"text-align: justify\"><em><strong>\u00bfY t\u00fa, has probado YO? \u00bfLe encuentras utilidad?<\/strong><\/em><\/p>\n[embedvideo id=&#8221;BgwPJgpePAY&#8221; website=&#8221;youtube&#8221;]\n","protected":false},"excerpt":{"rendered":"Hace poco una aplicaci\u00f3n de mensajer\u00eda lleg\u00f3 a las principales plataformas,\u00a0causando un gran revuelo debido a su extrema&hellip;\n","protected":false},"author":75,"featured_media":17209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-17206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YO o C\u00f3mo la creatividad puede rayar en lo absurdo. - Kalot<\/title>\n<meta name=\"description\" content=\"Hace poco una aplicaci\u00f3n de mensajer\u00eda lleg\u00f3 a las principales plataformas,\u00a0causando un gran revuelo debido a su extrema simpleza. 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Al l\u00edmite de lo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2014\/07\/10\/yo-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/karlos040\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-10T14:30:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-20T21:55:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/07\/3032189-poster-p-2-the-yo-app-is-amazing.jpg?fit=1280%2C720&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Ru\u00edz Mtz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_carlosrzm\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Ru\u00edz Mtz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YO o C\u00f3mo la creatividad puede rayar en lo absurdo. - Kalot","description":"Hace poco una aplicaci\u00f3n de mensajer\u00eda lleg\u00f3 a las principales plataformas,\u00a0causando un gran revuelo debido a su extrema simpleza. 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