{"id":1648,"date":"2013-09-14T18:00:46","date_gmt":"2013-09-14T23:00:46","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=1648"},"modified":"2013-09-14T17:56:57","modified_gmt":"2013-09-14T22:56:57","slug":"llevar-un-ipad-al-cine-la-nueva-modalidad-que-ofrece-disney-para-ver-una-pelicula","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/14\/llevar-un-ipad-al-cine-la-nueva-modalidad-que-ofrece-disney-para-ver-una-pelicula\/","title":{"rendered":"Llevar un IPad al cine, la nueva modalidad que ofrece Disney para ver una pel\u00edcula"},"content":{"rendered":"<p style=\"text-align: justify\">Cuando le\u00ed la noticia de que Disney har\u00eda uso de los IPads para ver una de sus pel\u00edculas, pens\u00e9 que era una estrategia muy poco ortodoxa (ser\u00eda como llevar un reproductor mp3 para escuchar m\u00fasica en un concierto, me dije a mi mismo), pero al analizar a fondo esta situaci\u00f3n, encontr\u00e9 un par de aspectos queme resultaron interesantes.<\/p>\n<p style=\"text-align: justify\">Las grandes empresas como Disney dif\u00edcilmente dejan a la suerte sus estrategias, y hacen todo el proceso de investigaci\u00f3n para reducir la probabilidad de fracaso. \u00a0Para poner a prueba esta estrategia, la firma estadounidense otorg\u00f3 pases especiales para ver la pel\u00edcula \u201cPesadilla antes de navidad\u201d, filme de Tim Burton que se puede considerar un cl\u00e1sico. Todo parece indicar que se tuvo \u00e9xito, ya que el d\u00eda de ayer sali\u00f3 en cartelera la pel\u00edcula de la Sirenita ofreciendo la interacci\u00f3n con la pel\u00edcula por medio de la tecnolog\u00eda.<\/p>\n<p style=\"text-align: justify\">El segundo aspecto que me llam\u00f3 la atenci\u00f3n es que Disney maneja una excelente segmentaci\u00f3n de mercados, por lo que sus estrategias van enfocadas a necesidades muy espec\u00edficas; esta puede ser una raz\u00f3n por la cual a m\u00ed no me resulta atractivo llevar un dispositivo inteligente para ver una pel\u00edcula, pero ultimadamente dicha estrategia no va dirigida a personas con un perfil similar al m\u00edo.<\/p>\n<p style=\"text-align: justify\">La aplicaci\u00f3n llamada \u201cSecond Screen Live\u201d permite tener interacci\u00f3n directa con los personajes de la pel\u00edcula, \u00a0cantar con ellos siguiendo la letra de sus melod\u00edas en tiempo real, tambi\u00e9n los ni\u00f1os pueden disfrutar de distintos mninijuegos \u00a0para maximizar su diversi\u00f3n durante la funci\u00f3n.<\/p>\n<p style=\"text-align: justify\">Por el momento la aplicaci\u00f3n solo se podr\u00e1 utilizar en salas de Estados Unidos para analizar el \u00e9xito de esta estrategia, de ser positiva la reacci\u00f3n del mercado, seguramente se expandir\u00e1 esta funci\u00f3n a m\u00e1s pa\u00edses.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/sirenita-960x623.jpg\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1649\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/09\/14\/llevar-un-ipad-al-cine-la-nueva-modalidad-que-ofrece-disney-para-ver-una-pelicula\/sirenita-960x623\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/sirenita-960x623-e1379199361370.jpg?fit=480%2C281&amp;ssl=1\" data-orig-size=\"480,281\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"sirenita-960&amp;#215;623\" data-image-description=\"&lt;p&gt;Kalot, Disney, Ipads, Second Screen Live&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/sirenita-960x623-e1379199361370.jpg?fit=480%2C281&amp;ssl=1\" class=\"alignnone size-full wp-image-1649\" alt=\"sirenita-960x623\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/sirenita-960x623-e1379199361370.jpg?resize=480%2C281\" width=\"480\" height=\"281\" \/><\/a><\/p>\n<p style=\"text-align: justify\">\u00bfCrees que esta estrategia tenga \u00e9xito en el mercado?, me gustar\u00eda saber tu opini\u00f3n al respecto.<\/p>\n<p style=\"text-align: justify\">Nos leemos luego Kalochos y Kalochas.<\/p>\n","protected":false},"excerpt":{"rendered":"Cuando le\u00ed la noticia de que Disney har\u00eda uso de los IPads para ver una de sus pel\u00edculas,&hellip;\n","protected":false},"author":7,"featured_media":1650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Llevar un IPad al cine, la nueva modalidad que ofrece Disney para ver una pel\u00edcula | #Marketing by Edgar Villanueva","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-1648","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Llevar un IPad al cine, la nueva modalidad que ofrece Disney para ver una pel\u00edcula - Kalot<\/title>\n<meta name=\"description\" content=\"Cuando le\u00ed la noticia de que Disney har\u00eda uso de los IPads para ver una de sus pel\u00edculas, pens\u00e9 que era una estrategia muy poco ortodoxa (ser\u00eda como\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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variantes, que si\u2026","rel":"","context":"En &quot;Cine&quot;","block_context":{"text":"Cine","link":"https:\/\/kalot.com.mx\/site\/category\/cine\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/11\/un-gran-dinosaurio.jpg?fit=960%2C480&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/11\/un-gran-dinosaurio.jpg?fit=960%2C480&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/11\/un-gran-dinosaurio.jpg?fit=960%2C480&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/11\/un-gran-dinosaurio.jpg?fit=960%2C480&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":8269,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/22\/frozen-cuando-la-magia-deja-de-existir-_cristianflores\/","url_meta":{"origin":1648,"position":1},"title":"\u201cFROZEN\u201d cuando la  magia deja de existir @_cristianflores","author":"Christian Flores","date":"22 diciembre, 2013","format":false,"excerpt":"Kalochos excelente noche, como comenzar esta nota , bueno\u00a0 nunca me hab\u00eda salido de una pel\u00edcula en la vida, mucho menos de Disney hasta el d\u00eda de hoy, nunca he abusado del peque\u00f1o poder que me brinda esta p\u00e1gina o cualquier otro medio de comunicaci\u00f3n\u00a0 pero en definitivo hay cosas\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/1385454850455.jpg?fit=768%2C432&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/1385454850455.jpg?fit=768%2C432&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/1385454850455.jpg?fit=768%2C432&ssl=1&resize=525%2C300 1.5x, 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