{"id":1631,"date":"2013-09-14T12:32:58","date_gmt":"2013-09-14T17:32:58","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=1631"},"modified":"2013-09-14T12:32:58","modified_gmt":"2013-09-14T17:32:58","slug":"te-gusta-la-nutella-ve-lo-que-estan-haciendo-en-espana","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/14\/te-gusta-la-nutella-ve-lo-que-estan-haciendo-en-espana\/","title":{"rendered":"\u00bfTe gusta la Nutella? Ve lo que est\u00e1n haciendo en Espa\u00f1a"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/nutella.jpg\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1632\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/09\/14\/te-gusta-la-nutella-ve-lo-que-estan-haciendo-en-espana\/nutella\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/nutella.jpg?fit=625%2C625&amp;ssl=1\" data-orig-size=\"625,625\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"nutella\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/nutella.jpg?fit=625%2C625&amp;ssl=1\" class=\"aligncenter size-full wp-image-1632\" alt=\"nutella\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/nutella.jpg?resize=625%2C625\" width=\"625\" height=\"625\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/nutella.jpg?w=625&amp;ssl=1 625w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/nutella.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/nutella.jpg?resize=300%2C300&amp;ssl=1 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u00c9sta ocasi\u00f3n la marca Nutella lanz\u00f3 una campa\u00f1a en Espa\u00f1a que se ha convertido en un \u00e9xito en el pa\u00eds ib\u00e9rico. Despu\u00e9s de comprobar la eficacia de la personalizaci\u00f3n de los productos estelares de varias compa\u00f1\u00edas como Coca-Cola, han tenido un impacto muy fuerte entre los consumidores de las mencionadas.<\/p>\n<p>Ahora le toca el turno a Nutella que en varios pa\u00edses del continente Europeo est\u00e1 lanzando \u00e9sta campa\u00f1a a trav\u00e9s de sus redes sociales, permitiendo a sus usuarios personalizar los empaques de sus producto de chocolate con avellana.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/942040_530869553617579_1865531715_n.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"1633\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/09\/14\/te-gusta-la-nutella-ve-lo-que-estan-haciendo-en-espana\/942040_530869553617579_1865531715_n\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/942040_530869553617579_1865531715_n.jpg?fit=960%2C720&amp;ssl=1\" data-orig-size=\"960,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"942040_530869553617579_1865531715_n\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/942040_530869553617579_1865531715_n.jpg?fit=960%2C720&amp;ssl=1\" class=\"aligncenter  wp-image-1633\" alt=\"942040_530869553617579_1865531715_n\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/942040_530869553617579_1865531715_n.jpg?resize=768%2C576\" width=\"768\" height=\"576\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/942040_530869553617579_1865531715_n.jpg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/942040_530869553617579_1865531715_n.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/942040_530869553617579_1865531715_n.jpg?resize=720%2C540&amp;ssl=1 720w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p>Los consumidores no deben de preocuparse ya que est\u00e1n entregando 5,000 etiquetas diarias en su p\u00e1gina de Facebook oficial. Encontrar\u00e1s una aplicaci\u00f3n donde puedes agregar tu nombre o el dise\u00f1o que quieres para imprimir en tu empaque de Nutella.<\/p>\n<p>El \u00fanico requisito que piden en la aplicaci\u00f3n es que no pase de las 10 letras o caracteres<\/p>\n<p>Pero la estrategia no termina ah\u00ed ya que si compartes la fotograf\u00eda que \u00a0tomes junto a tu nuevo empaque puedes participar en m\u00e1s promociones para obtener productos, descuentos y m\u00e1s.<\/p>\n<p>La personalizaci\u00f3n en productos de consumo ha tenido un gran auge en los \u00faltimos meses, ya hemos visto a varias marcas fuertes que cuentan con la infraestructura y el mercado necesario para poder desarrollar \u00e9stas estrategias. Definitivamente una buena t\u00e9cnica para fidelizar a tus clientes; si el concepto y el valor de tu marca son buenos y quieres reforzarlos aqu\u00ed tienes una estrategia que es m\u00e1s econ\u00f3mica que algunas y obtendr\u00e1s resultados excelentes.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/972159_530869623617572_1520281365_n.jpg\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"1635\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/09\/14\/te-gusta-la-nutella-ve-lo-que-estan-haciendo-en-espana\/972159_530869623617572_1520281365_n\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/972159_530869623617572_1520281365_n.jpg?fit=480%2C640&amp;ssl=1\" data-orig-size=\"480,640\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"972159_530869623617572_1520281365_n\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/972159_530869623617572_1520281365_n.jpg?fit=480%2C640&amp;ssl=1\" class=\"aligncenter size-full wp-image-1635\" alt=\"972159_530869623617572_1520281365_n\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/972159_530869623617572_1520281365_n.jpg?resize=480%2C640\" width=\"480\" height=\"640\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/972159_530869623617572_1520281365_n.jpg?w=480&amp;ssl=1 480w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/972159_530869623617572_1520281365_n.jpg?resize=225%2C300&amp;ssl=1 225w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>La cuesti\u00f3n es si llegar\u00e1 a M\u00e9xico \u00e9sta promoci\u00f3n, los n\u00fameros y la presencia de la marca en nuestro pa\u00eds est\u00e1n bien posicionados; tanto as\u00ed que la publicidad no tiene que llegar a medios masivos tan frecuentemente.<\/p>\n<p><strong>\u00bfTe gustar\u00eda ver \u00e9sta promoci\u00f3n en M\u00e9xico?<\/strong><\/p>\n<p>Empieza a pensar el nombre que imprimir\u00e1s en tu empaque porque pronto la podremos ver en nuestro pa\u00eds<\/p>\n<p>Recuerden que pueden seguirme en mi twitter:<br \/>\n<a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/jorge_erana\" data-show-count=\"false\" data-lang=\"es\">Seguir a @jorge_erana<\/a><br \/>\n<script type=\"text\/javascript\">\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/platform.twitter.com\/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');\n\/\/ ]]><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"&nbsp; \u00c9sta ocasi\u00f3n la marca Nutella lanz\u00f3 una campa\u00f1a en Espa\u00f1a que se ha convertido en un \u00e9xito&hellip;\n","protected":false},"author":1,"featured_media":1632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-1631","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfTe gusta la Nutella? Ve lo que est\u00e1n haciendo en Espa\u00f1a - Kalot<\/title>\n<meta name=\"description\" content=\"&nbsp; \u00c9sta ocasi\u00f3n la marca Nutella lanz\u00f3 una campa\u00f1a en Espa\u00f1a que se ha convertido en un \u00e9xito en el pa\u00eds ib\u00e9rico. Despu\u00e9s de comprobar la eficacia de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2013\/09\/14\/te-gusta-la-nutella-ve-lo-que-estan-haciendo-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfTe gusta la Nutella? Ve lo que est\u00e1n haciendo en Espa\u00f1a - Kalot\" \/>\n<meta property=\"og:description\" content=\"&nbsp; \u00c9sta ocasi\u00f3n la marca Nutella lanz\u00f3 una campa\u00f1a en Espa\u00f1a que se ha convertido en un \u00e9xito en el pa\u00eds ib\u00e9rico. 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