{"id":1610,"date":"2013-09-13T23:20:21","date_gmt":"2013-09-14T04:20:21","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=1610"},"modified":"2013-09-13T23:01:13","modified_gmt":"2013-09-14T04:01:13","slug":"banner-interactivo-volkswagen","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/13\/banner-interactivo-volkswagen\/","title":{"rendered":"Banner interactivo | Volkswagen"},"content":{"rendered":"<p style=\"text-align: justify\">Es viernes alegre y por eso comparto esta acci\u00f3n de la agencia <a href=\"http:\/\/www.achtung.nl\/\" target=\"_blank\">Atchung<\/a> para la cuenta <a href=\"http:\/\/www.volkswagen.es\/es.html\" target=\"_blank\">Volkswagen<\/a>.<\/p>\n<p style=\"text-align: justify\">\u00bfCuantos de nosotros jugamos con los banners interactivos? que peculiarmente son malware\u00b4s, aunque lo sabemos, hacemos 2 tiros para derribar el IPAD, o alguno que otro tiro a la porter\u00eda o para atrapar alg\u00fan objeto.<\/p>\n<p style=\"text-align: justify\">Si se trata de atraer tr\u00e1fico a una web, f\u00e1cilmente se piensa en un \u00a0banner, este tipo de estrategias son llevadas a cabo para generar movimiento en un corto tiempo en el sitio de la marca.<\/p>\n<p style=\"text-align: justify\">Pero para el usuario que navega no es de su agrado encontrarse con este tipo de publicidad y cada vez se torna m\u00e1s dif\u00edcil como marca lograr estos objetivos.<\/p>\n<p style=\"text-align: justify\">Pero \u00bfQu\u00e9 sucede cuando a estas estrategias se les a\u00f1ade ingenio y creatividad? \u00a1Simple! la respuesta del usuario es casi garantizada. En esta acci\u00f3n la marca Volkswagen para el d\u00eda de hoy en los portales m\u00e1s importantes de Holanda lanzo unos baneers interactivos en forma de pistas de asfalto por donde correr\u00e1 un Volkswagen Polo. La agencia propone que seas audaz y atrapes este veh\u00edculo con tan solo un click, por supuesto, antes de escape. Te dejo el video de la acci\u00f3n<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/vimeo.com\/73795922#\" target=\"_blank\">http:\/\/vimeo.com\/73795922<\/a><\/p>\n<p style=\"text-align: justify\">\u00a1Feliz fin de semana y puente!<\/p>\n<p style=\"text-align: justify\">Nos leemos Kalochos<\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/vimeo.com\/73795922#\" target=\"_blank\">http:\/\/vimeo.com\/73801618<\/a><\/p>\n<p style=\"text-align: justify\">\n","protected":false},"excerpt":{"rendered":"Es viernes alegre y por eso comparto esta acci\u00f3n de la agencia Atchung para la cuenta Volkswagen. \u00bfCuantos&hellip;\n","protected":false},"author":55,"featured_media":1617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Banner interactivo | Volkswagen #Marketing V\u00eda: Luis Castillo  http:\/\/wp.me\/p3RC3h-pY","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-1610","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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Con esta red social podr\u00e1s compartir v\u00eddeos con un estilo de \"stop motion\" si lo deseas, la clave es que la longitud m\u00e1xima de cada video es de 6 segundos.\u2026","rel":"","context":"Con 1 comentario","block_context":{"text":"Con 1 comentario","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/09\/que-tiene-que-ver-vine-con-general-electric\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/vine.png?fit=650%2C366&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/vine.png?fit=650%2C366&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/vine.png?fit=650%2C366&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":7881,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/15\/la-p-mas-importante-en-una-estrategia-de-marketing\/","url_meta":{"origin":1610,"position":1},"title":"La &#8220;P&#8221; m\u00e1s importante en una estrategia de marketing","author":"Pepe M\u00e9ndez","date":"15 diciembre, 2013","format":false,"excerpt":"Para todos los que vivimos en el entorno de la mercadotecnia, nos han ense\u00f1ado en forma obligatoria, el uso de esas famosas \u201c4P\u201d ( precio, plaza, promoci\u00f3n y producto), pero ustedes se han preguntado, \u00bfEn verdad son los elementos m\u00e1s importantes para realizar una estrategia de marketing? Algunos especialistas de\u2026","rel":"","context":"Con 1 comentario","block_context":{"text":"Con 1 comentario","link":"https:\/\/kalot.com.mx\/site\/2013\/12\/15\/la-p-mas-importante-en-una-estrategia-de-marketing\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":27023,"url":"https:\/\/kalot.com.mx\/site\/2017\/03\/10\/implementa-una-estrategia-de-content-marketing\/","url_meta":{"origin":1610,"position":2},"title":"C\u00f3mo implementar una estrategia de Content Marketing","author":"Mar\u00eda Corrales","date":"10 marzo, 2017","format":false,"excerpt":"El Content Marketing\u00a0es una de las t\u00e9cnicas m\u00e1s usadas por las marcas para generar contenido valioso y relevante, logrando atraer y retener al p\u00fablico objetivo. Conocer bien las necesidades del p\u00fablico al que se dirige una marca es fundamental, pero tambi\u00e9n lo es el poder crear acciones digitales din\u00e1micas para\u2026","rel":"","context":"En &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/kalot.com.mx\/site\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/como-implementar-una-estrategia-de-content-marketing-1.png?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/como-implementar-una-estrategia-de-content-marketing-1.png?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/como-implementar-una-estrategia-de-content-marketing-1.png?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/como-implementar-una-estrategia-de-content-marketing-1.png?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/03\/como-implementar-una-estrategia-de-content-marketing-1.png?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":15407,"url":"https:\/\/kalot.com.mx\/site\/2014\/04\/26\/empresa-seas-mala-cambia-tu-publicidad-usuario-seas-malo-usa-condon\/","url_meta":{"origin":1610,"position":3},"title":"Empresa no seas mala, cambia tu publicidad; usuario no seas malo, usa cond\u00f3n.","author":"Edgar Villanueva","date":"26 abril, 2014","format":false,"excerpt":"\u00bfC\u00f3mo anunciar un producto relacionado con la sexualidad?, podemos ver por ejemplo los anuncios de TV que al parecer est\u00e1n casados con la costumbre y los clich\u00e9s de los comerciales antiguos; porque aparece la pareja echando pasi\u00f3n (como dir\u00edan en mi barrio) en donde se pone al hombre como protagonista\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/aquatro1.jpg?fit=620%2C684&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/aquatro1.jpg?fit=620%2C684&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/aquatro1.jpg?fit=620%2C684&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2829,"url":"https:\/\/kalot.com.mx\/site\/2013\/10\/01\/ambush-marketing-underarmour\/","url_meta":{"origin":1610,"position":4},"title":"El poder del Ambush Marketing, caso @UnderArmour","author":"Karenina Gonzalez","date":"1 octubre, 2013","format":false,"excerpt":"\u00a1Hola Kalochas y Kalochos! Ahora platicaremos, sobre el Ambush Marketing y el poder que representa, tomando como ejemplo el caso de la compa\u00f1\u00eda deportiva Under Armour. En los eventos siempre hay un patrocinador oficial, con el ambush marketing, otras marcas buscan \"colarse\" de alguna manera en ese evento. Aprovechar la\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/under-armour-inc-logo.gif?fit=576%2C401&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/under-armour-inc-logo.gif?fit=576%2C401&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/under-armour-inc-logo.gif?fit=576%2C401&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2095,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/20\/blackberry-y-su-lucha-por-sobrevivir-en-el-mundo-de-la-telefonia-movil\/","url_meta":{"origin":1610,"position":5},"title":"BlackBerry y su lucha por sobrevivir en el mundo de la telefon\u00eda m\u00f3vil","author":"Edgar Villanueva","date":"20 septiembre, 2013","format":false,"excerpt":"La empresa canadiense en esta semana tuvo muchas noticias que reflejan su lucha por recuperar aquella participaci\u00f3n en el mercado que se fue perdiendo con el paso del tiempo. Algunas de las noticias que m\u00e1s me llamaron la atenci\u00f3n son las siguientes: La empresa despide a 4500 de sus empleados\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Blackberry-Logo-Wallpaper.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Blackberry-Logo-Wallpaper.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Blackberry-Logo-Wallpaper.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/Blackberry-Logo-Wallpaper.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/1610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=1610"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/1610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/1617"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=1610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=1610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=1610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}