{"id":15891,"date":"2014-05-08T14:04:04","date_gmt":"2014-05-08T19:04:04","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=15891"},"modified":"2017-12-20T15:55:21","modified_gmt":"2017-12-20T21:55:21","slug":"bacardi-regresando-para-avanzar","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/05\/08\/bacardi-regresando-para-avanzar\/","title":{"rendered":"Bacard\u00ed: Regresando para avanzar"},"content":{"rendered":"<p style=\"text-align: justify\">Al escuchar la palabra \u201crenovar\u201d podr\u00edamos pensar en hacer algo nuevo, pero si analizamos a fondo, observamos que para realizar una renovaci\u00f3n solo hace falta hacer las cosas de manera diferente (sin importar si estas ya fueron implementadas con anterioridad).<\/p>\n<p style=\"text-align: justify\">Es el caso de Bacard\u00ed, que para la renovaci\u00f3n de su imagen opt\u00f3 por regresar a los or\u00edgenes de su logotipo, de esta manera refuerzan los a\u00f1os que tienen en el mercado (y la experiencia adquirida a lo largo del camino).<\/p>\n<p style=\"text-align: justify\">\u00a0A continuaci\u00f3n muestro el nuevo logotipo, as\u00ed como la evoluci\u00f3n que ha tenido la imagen de la marca a trav\u00e9s de los a\u00f1os.<\/p>\n<p style=\"text-align: justify\">\u00a0Logotipo anterior:<\/p>\n<p>\u00a0<a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/05\/Bacardi-logo.png\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15892\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/05\/08\/bacardi-regresando-para-avanzar\/bacardi-logo\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/Bacardi-logo.png?fit=500%2C267&amp;ssl=1\" data-orig-size=\"500,267\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Bacardi-logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/Bacardi-logo.png?fit=500%2C267&amp;ssl=1\" class=\"size-full wp-image-15892 aligncenter\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134112.jpg?fit=1000%2C813&#038;ssl=1\" alt=\"Bacardi-logo\" width=\"1000\" height=\"813\" \/><\/a><\/p>\n<p style=\"text-align: justify\">Nuevo logotipo:<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/05\/bacardi-logo-new.png\"><img decoding=\"async\" data-attachment-id=\"15893\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/05\/08\/bacardi-regresando-para-avanzar\/bacardi-logo-new\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bacardi-logo-new.png?fit=560%2C433&amp;ssl=1\" data-orig-size=\"560,433\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bacardi-logo-new\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bacardi-logo-new.png?fit=560%2C433&amp;ssl=1\" class=\"size-full wp-image-15893 aligncenter\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134112.jpg?fit=1000%2C813&#038;ssl=1\" alt=\"bacardi-logo-new\" width=\"1000\" height=\"813\" \/><\/a><\/p>\n<p style=\"text-align: justify\">\u00a0Evoluci\u00f3n del logotipo:<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/05\/bacardi-bat-evolution.jpg\"><img decoding=\"async\" data-attachment-id=\"15894\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/05\/08\/bacardi-regresando-para-avanzar\/bacardi-bat-evolution\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bacardi-bat-evolution.jpg?fit=1020%2C562&amp;ssl=1\" data-orig-size=\"1020,562\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bacardi-bat-evolution\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bacardi-bat-evolution.jpg?fit=1020%2C562&amp;ssl=1\" class=\"alignnone size-full wp-image-15894\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134112.jpg?fit=1000%2C813&#038;ssl=1\" alt=\"bacardi-bat-evolution\" width=\"1000\" height=\"813\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/05\/bacardi-untameable.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15895\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/05\/08\/bacardi-regresando-para-avanzar\/bacardi-untameable\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bacardi-untameable.jpg?fit=580%2C289&amp;ssl=1\" data-orig-size=\"580,289\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bacardi-untameable\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bacardi-untameable.jpg?fit=580%2C289&amp;ssl=1\" class=\"size-full wp-image-15895 aligncenter\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134112.jpg?fit=1000%2C813&#038;ssl=1\" alt=\"bacardi-untameable\" width=\"1000\" height=\"813\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/05\/bacardi-untameable2.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15896\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/05\/08\/bacardi-regresando-para-avanzar\/bacardi-untameable2\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bacardi-untameable2.jpg?fit=540%2C769&amp;ssl=1\" data-orig-size=\"540,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bacardi-untameable2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bacardi-untameable2.jpg?fit=540%2C769&amp;ssl=1\" class=\"size-full wp-image-15896 aligncenter\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134112.jpg?fit=1000%2C813&#038;ssl=1\" alt=\"bacardi-untameable2\" width=\"1000\" height=\"813\" \/><\/a><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/MUUy6Kdn1Rw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: justify\">Lo interesante de este cambio es que a diferencia de otras firmas (como, Paypal, Google, Visa, entre otras), dej\u00f3 a un lado el minimalismo y la simplicidad, al crear una imagen que cuenta con un mayor grado de detalle (que encaja perfecta con el giro de la empresa, queriendo transmitir lo artesanal de sus productos); habr\u00e1 que esperar las aplicaciones a futuro para ver si refuerzan de manera efectiva su identidad con sus futuras estrategias de comunicaci\u00f3n.<\/p>\n<p style=\"text-align: justify\">Nos leemos pronto.<\/p>\n<p style=\"text-align: justify\">Fuente:<\/p>\n<p style=\"text-align: justify\">Vecindad Gr\u00e1fica | <a href=\"http:\/\/blogvecindad.com\/nuevo-logo-de-bacardi\/\" target=\"_blank\">Nuevo logo de Bacard\u00ed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Al escuchar la palabra \u201crenovar\u201d podr\u00edamos pensar en hacer algo nuevo, pero si analizamos a fondo, observamos que&hellip;\n","protected":false},"author":7,"featured_media":15893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Barcardi: Regresando para avanzar @BacardiMX","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-15891","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bacard\u00ed: Regresando para avanzar - Kalot<\/title>\n<meta name=\"description\" content=\"Bacard\u00ed, nos demuestra que para renovar solo hay que hacer las cosas de manera diferente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2014\/05\/08\/bacardi-regresando-para-avanzar\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bacard\u00ed: Regresando para avanzar - Kalot\" \/>\n<meta property=\"og:description\" content=\"Bacard\u00ed, nos demuestra que para renovar solo hay que hacer las cosas de manera diferente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2014\/05\/08\/bacardi-regresando-para-avanzar\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/edgar.villanueva.rdz\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-08T19:04:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-20T21:55:21+00:00\" \/>\n<meta property=\"og:image\" 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