{"id":15649,"date":"2014-04-30T15:49:34","date_gmt":"2014-04-30T20:49:34","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=15649"},"modified":"2017-12-20T15:55:19","modified_gmt":"2017-12-20T21:55:19","slug":"paypal-nueva-imagen","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/04\/30\/paypal-nueva-imagen\/","title":{"rendered":"PayPal nueva imagen"},"content":{"rendered":"<p style=\"text-align: justify\">Por primera vez PayPal esta presentando un cambio de identidad en marca y campa\u00f1a. Este cambio es una expresi\u00f3n de lo que la empresa es, lo que representa como marca.<br \/>\nSu campa\u00f1a aparecer\u00e1 en todos los medios posibles, los personajes que presentaran son personas como tu o como yo. Son personas con energ\u00eda positiva que creen en hacer que el mundo funcione mejor para todos. El estilo es ilustrativo, fresco, moderno y humano.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/04\/Paypal.jpg\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15650\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/04\/30\/paypal-nueva-imagen\/paypal-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/Paypal.jpg?fit=510%2C632&ssl=1\" data-orig-size=\"510,632\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;WINDOWS 8&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1398870541&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Paypal\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/Paypal.jpg?fit=510%2C632&ssl=1\" class=\"aligncenter size-medium wp-image-15650\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134112.jpg?fit=300%2C244&ssl=1\" alt=\"Paypal\" width=\"300\" height=\"244\" \/><\/a><\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/DIn3M72rfdA?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=es-MX&autohide=2&wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<p style=\"text-align: justify\">Cuando PayPal fue fundada en 1998, su imagen se hab\u00eda dise\u00f1ado para el mundo en linea; porque era mas facil pagar y recibir en linea, justo como los consumidores ve\u00edan el comercio electr\u00f3nico. Hoy en d\u00eda estar en linea es solo uno de los medios que muestra PayPal para sus consumidores, comerciantes y desarrolladores.<br \/>\nPara reflejar la manera en que es mas f\u00e1cil hacer todo en linea han decidido cambiar y compartir su nuevo dise\u00f1o para ejemplificar las sencillez, la comodidad y la seguridad en este nuevo mundo omni-canal.<\/p>\n<p style=\"text-align: justify\">Con ayuda de la empresa de dise\u00f1o Fuseproject y los comentarios de personas que utilizan PayPal todos los d\u00edas, la identidad de marca se flexiona para adaptarse a todos los tama\u00f1os de pantalla para darle una mejor funcionalidad a m\u00f3viles, tablets, computadoras y pantallas, va a ser mas legible y reconocible tanto en tipo de colores.<\/p>\n<p class=\"jetpack-slideshow-noscript robots-nocontent\">El pase de diapositivas requiere JavaScript.<\/p><div id=\"gallery-15649-1-slideshow\" class=\"jetpack-slideshow-window jetpack-slideshow jetpack-slideshow-black\" data-trans=\"fade\" data-autostart=\"1\" data-gallery=\"[{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/kalot.com.mx\\\/site\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/paypal-o.jpg?fit=626%2C390\\u0026ssl=1&quot;,&quot;id&quot;:&quot;15651&quot;,&quot;title&quot;:&quot;paypal o&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/kalot.com.mx\\\/site\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/paypal-time.jpg?fit=1256%2C357\\u0026ssl=1&quot;,&quot;id&quot;:&quot;15652&quot;,&quot;title&quot;:&quot;paypal time&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;},{&quot;src&quot;:&quot;https:\\\/\\\/i0.wp.com\\\/kalot.com.mx\\\/site\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/paypal-logo.jpg?fit=594%2C392\\u0026ssl=1&quot;,&quot;id&quot;:&quot;15653&quot;,&quot;title&quot;:&quot;paypal logo&quot;,&quot;alt&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;itemprop&quot;:&quot;image&quot;}]\" itemscope itemtype=\"https:\/\/schema.org\/ImageGallery\"><\/div>\n<p>\u00bfQue te parece el nuevo cambio de imagen de PayPal?<\/p>\n","protected":false},"excerpt":{"rendered":"Por primera vez PayPal esta presentando un cambio de identidad en marca y campa\u00f1a. Este cambio es una&hellip;\n","protected":false},"author":33,"featured_media":15651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-15649","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PayPal nueva imagen - Kalot<\/title>\n<meta name=\"description\" content=\"Por primera vez PayPal esta presentando un cambio de identidad en marca y campa\u00f1a. Este cambio es una expresi\u00f3n de lo que la empresa es, lo que representa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2014\/04\/30\/paypal-nueva-imagen\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PayPal nueva imagen - Kalot\" \/>\n<meta property=\"og:description\" content=\"Por primera vez PayPal esta presentando un cambio de identidad en marca y campa\u00f1a. Este cambio es una expresi\u00f3n de lo que la empresa es, lo que representa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2014\/04\/30\/paypal-nueva-imagen\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-30T20:49:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-20T21:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/paypal-o.jpg?fit=626%2C390&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samuel Arriaga\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samuel Arriaga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PayPal nueva imagen - Kalot","description":"Por primera vez PayPal esta presentando un cambio de identidad en marca y campa\u00f1a. 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Hoy en d\u00eda muchas marcas est\u00e1n renovando su identidad, algunas de ellas lo realizan de manera efectiva y con un\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/09\/20140921061258MLS_logo_2014.png?fit=1000%2C1054&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/09\/20140921061258MLS_logo_2014.png?fit=1000%2C1054&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/09\/20140921061258MLS_logo_2014.png?fit=1000%2C1054&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/09\/20140921061258MLS_logo_2014.png?fit=1000%2C1054&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":15891,"url":"https:\/\/kalot.com.mx\/site\/2014\/05\/08\/bacardi-regresando-para-avanzar\/","url_meta":{"origin":15649,"position":3},"title":"Bacard\u00ed: Regresando para avanzar","author":"Edgar Villanueva","date":"8 mayo, 2014","format":false,"excerpt":"Al escuchar la palabra \u201crenovar\u201d podr\u00edamos pensar en hacer algo nuevo, pero si analizamos a fondo, observamos que para realizar una renovaci\u00f3n solo hace falta hacer las cosas de manera diferente (sin importar si estas ya fueron implementadas con anterioridad). Es el caso de Bacard\u00ed, que para la renovaci\u00f3n de\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bacardi-logo-new.png?fit=560%2C433&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bacardi-logo-new.png?fit=560%2C433&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/bacardi-logo-new.png?fit=560%2C433&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":10320,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/25\/axe-las-buenas-intenciones-son-mas-faciles-de-recordar\/","url_meta":{"origin":15649,"position":4},"title":"AXE:  Las buenas intenciones son m\u00e1s f\u00e1ciles de recordar","author":"Edgar Villanueva","date":"25 enero, 2014","format":false,"excerpt":"Una de las marcas del ejercito Unilever que m\u00e1s impacto tienen es AXE, ya que se caracteriza por manejar una comunicaci\u00f3n clara y bien dirigida a su mercado meta. En esta ocasi\u00f3n la firma dedicada a la comercializaci\u00f3n de productos para el cuidado personal masculino, cambi\u00f3 su l\u00ednea de comunicaci\u00f3n\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/hqdefault2.jpg?fit=480%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9063,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/05\/7-razones-para-salir-con-un-mercadologo\/","url_meta":{"origin":15649,"position":5},"title":"7 razones para salir con un Mercad\u00f3logo","author":"Pepe M\u00e9ndez","date":"5 enero, 2014","format":false,"excerpt":"Muchas personas tienen al mercad\u00f3logo en una imagen de presumido, ego\u00edsta, cre\u00eddo, entre otras caracter\u00edsticas que supuestamente encajan con todos aquellos que son o que aun estamos estudiando para ser mercad\u00f3logos. 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