{"id":15576,"date":"2014-04-30T12:00:50","date_gmt":"2014-04-30T17:00:50","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=15576"},"modified":"2017-12-20T15:55:18","modified_gmt":"2017-12-20T21:55:18","slug":"los-ninos-el-target-del-presente-y-del-futuro","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/04\/30\/los-ninos-el-target-del-presente-y-del-futuro\/","title":{"rendered":"Los ni\u00f1os: \u201cel target del presente y del futuro\u201d"},"content":{"rendered":"<p style=\"text-align: justify\">Este 30 de abril \u201cd\u00eda del ni\u00f1o\u201d, se podr\u00e1 pensar que es una fecha creada con un enfoque mercadol\u00f3gico para aumentar las ventas de algunas empresas, (concepto semejante del que se tiene del 14 de febrero, Navidad, etc.); pero siendo realistas los ni\u00f1os y las personas en general son consumidores todos los d\u00edas, y es seguro que las empresas buscan tener buenas ventas a lo largo del a\u00f1o, y no solo en una fecha en especifico, por eso compartir\u00e9 algunos ejemplos en los que se tiene un buen trabajo de mercadotecnia el cual genera utilidad empresa-cliente al corto y largo plazo.<\/p>\n<p style=\"text-align: justify\"><strong>1.- YouTube<\/strong><\/p>\n<p style=\"text-align: justify\">En meses anteriores se anunci\u00f3 la creaci\u00f3n una secci\u00f3n en la p\u00e1gina exclusivamente para ni\u00f1os, en la cual el contenido generado ser\u00e1 apropiado para los peque\u00f1os, garantizando as\u00ed la seguridad a los pap\u00e1s de que sus hijos no estar\u00e1n expuestos a contenido inapropiado, y a su vez, YouTube podr\u00e1 ofrecer espacios publicitarios que ir\u00e1n dirigidos a un segmento m\u00e1s exacto, de esta manera todas las partes salen ganando.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/04\/cabeza7.jpg\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15580\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/04\/30\/los-ninos-el-target-del-presente-y-del-futuro\/cabeza7-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cabeza7.jpg?fit=750%2C400&amp;ssl=1\" data-orig-size=\"750,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"cabeza7\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cabeza7.jpg?fit=750%2C400&amp;ssl=1\" class=\"alignnone size-full wp-image-15580\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134112.jpg?fit=1000%2C813&#038;ssl=1\" alt=\"cabeza7\" width=\"1000\" height=\"813\" \/><\/a><\/p>\n<p style=\"text-align: justify\">\u00a0Para ver mas a detalle la estrategia de YouTube, te comparto el siguiente post: <a href=\"http:\/\/www.kalot.com.mx\/2014\/03\/20\/youtube-segmenta-y-venceras\/\" target=\"_blank\">Youtube, segmenta y vencer\u00e1s\u00a0<\/a><\/p>\n<p style=\"text-align: justify\"><strong>2.-Samsung<\/strong><\/p>\n<p style=\"text-align: justify\">Hoy en d\u00eda existe un gran n\u00famero de competidores en el mercado de las tablets y las personas que compran art\u00edculos relacionados con tecnolog\u00eda, se vuelven m\u00e1s exigentes. Todo esto obliga a que las empresas busquen estrategias que les permitan generar clientes fieles a su marca.<\/p>\n<p style=\"text-align: justify\">\u00a0Para esto Samsung lanz\u00f3 una Tablet la cual permite a los pap\u00e1s tener la seguridad de que todas las aplicaciones ser\u00e1n adecuadas para la edad de sus hijos; por otra parte el material del dispositivo inteligente es mucho mas resistente, logrando un periodo de vida mucho mas largo.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/04\/samsung-galaxy-tab-3-kids-jumpymovil-9.jpg\"><img decoding=\"async\" data-attachment-id=\"15584\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/04\/30\/los-ninos-el-target-del-presente-y-del-futuro\/samsung-galaxy-tab-3-kids-jumpymovil-9\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/samsung-galaxy-tab-3-kids-jumpymovil-9.jpg?fit=850%2C478&amp;ssl=1\" data-orig-size=\"850,478\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;This photo taken Tuesday March 26, 2013 shows three hybrid computers running on Windows 8, from left to right, the Iconia W510 by Acer, the Yoga 13 by Lenovo and the Surface Pro by Microsoft, in Los Angeles. Since Windows 8\\u2019s debut in October, there have been a range of hot-looking devices that try to combine elements of tablets and traditional PCs. (AP Photo Nick Ut)&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"samsung-galaxy-tab-3-kids-jumpymovil-9\" data-image-description=\"&lt;p&gt;This photo taken Tuesday March 26, 2013 shows three hybrid computers running on Windows 8, from left to right, the Iconia W510 by Acer, the Yoga 13 by Lenovo and the Surface Pro by Microsoft, in Los Angeles. Since Windows 8\u2019s debut in October, there have been a range of hot-looking devices that try to combine elements of tablets and traditional PCs. (AP Photo Nick Ut)&lt;\/p&gt;\n\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/samsung-galaxy-tab-3-kids-jumpymovil-9.jpg?fit=850%2C478&amp;ssl=1\" class=\"alignnone size-full wp-image-15584\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134112.jpg?fit=1000%2C813&#038;ssl=1\" alt=\"samsung-galaxy-tab-3-kids-jumpymovil-9\" width=\"1000\" height=\"813\" \/><\/a><\/p>\n<p style=\"text-align: justify\">Comparto el post con los detalles de \u00e9sta estrategia: <a href=\"http:\/\/www.kalot.com.mx\/2013\/09\/09\/samsung-galaxy-tab-3-kids-en-busca-de-la-fidelidad-de-los-mas-pequenos\/\" target=\"_blank\">Samsung, en busca de la fidelidad de los m\u00e1s peque\u00f1os<\/a><\/p>\n<p style=\"text-align: justify\"><strong>3.-Cinepolis<\/strong><\/p>\n<p style=\"text-align: justify\">En Cinepolis Patio Santa Fe en la Ciudad de M\u00e9xico, existe una sala la cual esta dise\u00f1ada especialmente para ni\u00f1os (la Sala Junior), ya que tiene un tobog\u00e1n, una alberca de pelotitas, asientos c\u00f3modos, coloridos y divertidos, un carrito de dulcer\u00eda m\u00f3vil, entre otras cosas que hacen que los ni\u00f1os pasen una muy buena experiencia.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/04\/cine3.jpg\"><img decoding=\"async\" data-attachment-id=\"15587\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/04\/30\/los-ninos-el-target-del-presente-y-del-futuro\/cine3\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cine3.jpg?fit=864%2C485&amp;ssl=1\" data-orig-size=\"864,485\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cine3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cine3.jpg?fit=864%2C485&amp;ssl=1\" class=\"alignnone size-full wp-image-15587\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134112.jpg?fit=1000%2C813&#038;ssl=1\" alt=\"cine3\" width=\"1000\" height=\"813\" \/><\/a>En lo personal me parece una excelente estrategia ya que al corto plazo los ni\u00f1os elegir\u00e1n est\u00e1 sala sobre cualquier otra (incluyendo las de la competencia) y en un futuro tendr\u00e1n presente a la marca ya que era la sala en la cual se pod\u00edan divertir de peque\u00f1os.<\/p>\n<p style=\"text-align: justify\"><strong>4.- <a href=\"http:\/\/www.stanleebooks.com\" target=\"_blank\">El universo para ni\u00f1os de Stan Lee<\/a><\/strong><\/p>\n<p style=\"text-align: justify\">La mayor\u00eda de lo los seguidores de Marvel (por no decir que todos) seguramente conocer\u00e1n a Stan Lee, el genio que le dio vida a muchos de nuestros superh\u00e9roes favoritos.<\/p>\n<p style=\"text-align: justify\">\u00a0Esta claro que los comics lanzados por Marvel no van dirigidos a los ni\u00f1os, pero con la entrada de los superh\u00e9roes en el cine, y con la aparici\u00f3n de Disney es seguro que ya se tiene contemplado a un segmento de menor edad.<\/p>\n<p style=\"text-align: justify\">\u00a0Stan Lee al mismo tiempo lanz\u00f3 sus propios productos los cuales van dirigidos especialmente para ni\u00f1os de 1 a 10 a\u00f1os de edad. Los peque\u00f1os podr\u00e1n disfrutar de novelas gr\u00e1ficas, libros con fotograf\u00edas, juegos interactivos y series animadas de tv, teniendo una excelente opci\u00f3n de entretenimiento a lo largo de su infancia.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2014\/04\/monsters-vs-kittens.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15586\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/04\/30\/los-ninos-el-target-del-presente-y-del-futuro\/monsters-vs-kittens\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/monsters-vs-kittens.jpg?fit=580%2C702&amp;ssl=1\" data-orig-size=\"580,702\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"monsters-vs-kittens\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/monsters-vs-kittens.jpg?fit=580%2C702&amp;ssl=1\" class=\"size-full wp-image-15586 aligncenter\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/08\/20130830-134112.jpg?fit=1000%2C813&#038;ssl=1\" alt=\"monsters-vs-kittens\" width=\"1000\" height=\"813\" \/><\/a><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/t7ExzIALQ6o?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"text-align: justify\">Es claro que las estrategias lanzadas en los 4 ejemplos van enfocadas para generar utilidad al corto y mediano plazo, y tienen la intenci\u00f3n de fidelizar a sus clientes de por vida, haciendo que crezcan con la marca.<\/p>\n<p style=\"text-align: justify\">Posiblemente\u00a0al crecer los ni\u00f1os olvidar\u00e1n\u00a0las marcas con las que convivieron de peque\u00f1os, pero es una excelente opci\u00f3n tratar de formar parte de la infancia de los ni\u00f1os para lograr as\u00ed un fuerte posicionamiento de marca.<\/p>\n<p style=\"text-align: justify\">Espero que estas 4 marcas, as\u00ed como las que a futuro generen este tipo de estrategias est\u00e9n buscando ofrecer beneficios para los ni\u00f1os y no s\u00f3lo para ellos, ya que a final de cuentas no podemos llamarle Mercadotecnia si todas las partes no salen ganando.<\/p>\n<p style=\"text-align: justify\">Nos leemos pronto.<\/p>\n<p style=\"text-align: justify\"><strong>Fuentes<\/strong><\/p>\n<p style=\"text-align: justify\">Blog vecindad gr\u00e1fica | <a href=\"http:\/\/blogvecindad.com\/el-universo-para-ninos-de-stan-lee-nueva-linea-de-libros\/\" target=\"_blank\">El universo para ni\u00f1os de Stan Lee- nueva l\u00ednea de libros<\/a><\/p>\n<p style=\"text-align: justify\">Isopixel |\u00a0<a href=\"http:\/\/isopixel.net\/archivo\/2014\/04\/sabias-que-cinepolis-creo-una-sala-exclusiva-para-ninos\/\" target=\"_blank\">\u00bfSab\u00edas que Cin\u00e9polis tiene una sala exclusiva para ni\u00f1os?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Este 30 de abril \u201cd\u00eda del ni\u00f1o\u201d, se podr\u00e1 pensar que es una fecha creada con un enfoque&hellip;\n","protected":false},"author":7,"featured_media":15589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-15576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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