{"id":15407,"date":"2014-04-26T13:43:31","date_gmt":"2014-04-26T18:43:31","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=15407"},"modified":"2017-12-20T15:55:16","modified_gmt":"2017-12-20T21:55:16","slug":"empresa-seas-mala-cambia-tu-publicidad-usuario-seas-malo-usa-condon","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/04\/26\/empresa-seas-mala-cambia-tu-publicidad-usuario-seas-malo-usa-condon\/","title":{"rendered":"Empresa no seas mala, cambia tu publicidad; usuario no seas malo, usa cond\u00f3n."},"content":{"rendered":"

\u00bfC\u00f3mo anunciar un producto relacionado con la sexualidad?, podemos ver por ejemplo los anuncios de TV que al parecer est\u00e1n casados con la costumbre y los clich\u00e9s de los comerciales antiguos; porque aparece la pareja echando pasi\u00f3n (como dir\u00edan en mi barrio) en donde se pone al hombre como protagonista dominando a su pareja (que en mi opini\u00f3n son demasiado machistas) , y al final se ve la cajita con la marca de los condones narrada por la voz sexy de una mujer o la voz varonil de un hombre.<\/p>\n

\u00a0Estos comerciales aparecen por la noche para evitar que ni\u00f1os vean ese tipo de anuncios; en otras ocasiones, se lanzan las campa\u00f1as en partidos de f\u00fatbol o alg\u00fan otro evento deportivo, considerado que marcas como Sico, M Force, etc. dirigen en su mayor\u00eda sus productos a un segmento de g\u00e9nero masculino.<\/p>\n

\u00a0Pero siendo honestos, cada vez las personas (especialmente los j\u00f3venes) ven menos la televisi\u00f3n, los ni\u00f1os que claramente no son mercado de este tipo de productos, se duermen m\u00e1s tarde y pueden estar viendo la tele m\u00e1s noche, quedando expuestos a estos comerciales y no ofreciendo ning\u00fan beneficio para la marca; y por ultimo cada d\u00eda se incrementa el numero de audiencia de genero femenino en deportes, que seguro al ver comerciales con un contenido tan inclinado al segmento de genero masculino, perder\u00e1n el inter\u00e9s por el producto.<\/p>\n

\u00a0La soluci\u00f3n se encuentra en crear contenido efectivo que a pesar de estar dirigido un segmento especifico, se presenta de tal manera en que parezca estar dirigido a una audiencia m\u00e1s general.<\/p>\n

\u00a0A continuaci\u00f3n muestro un par de ejemplos que lanzan este tipo de anuncios.<\/p>\n

\u00a0Durex<\/a> lanza campa\u00f1as con un toque de comedia que ayuda a publicitar sus productos de una manera creativa y f\u00e1cil de recordar.<\/p>\n

\"durex2\"<\/a><\/p>\n

\"durex_playpin1\"<\/a> \"durex1\"<\/a><\/p>\n

La agencia brasile\u00f1a Aquatro<\/a> creo una campa\u00f1a para promover el sexo responsable, esto debido a que cuando se realiza el carnaval en Brasil, el n\u00famero de visitantes que recibe el pa\u00eds aumenta much\u00edsimo.<\/p>\n

\u00a0\"aquatro1\"<\/a> \"aquatro2\"<\/a> \"aquatro3\"<\/a><\/p>\n

Con esto se puede notar que es posible crear campa\u00f1as que comuniquen el mensaje sin la necesidad de usar los clich\u00e9s utilizados en la publicidad \u201cde siempre\u201d.<\/p>\n

Saludos y nos leemos pronto.<\/p>\n

 <\/p>\n

 <\/p>\n

Fuente<\/p>\n

La criatura creativa |\u00a0\u201cNo seas el malo de la pel\u00edcula, usa cond\u00f3n\u201d, campa\u00f1a para promover el sexo responsable<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"\u00bfC\u00f3mo anunciar un producto relacionado con la sexualidad?, podemos ver por ejemplo los anuncios de TV que al…\n","protected":false},"author":7,"featured_media":15420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-15407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nEmpresa no seas mala, cambia tu publicidad; 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Te cuento porqu\u00e9 no deber\u00edas quitar la publicidad en Internet","author":"Jorge Era\u00f1a","date":"8 septiembre, 2017","format":false,"excerpt":"Si est\u00e1s aqu\u00ed es porque algo tienes que decirle a la publicidad en internet, ya sea para bien o para mal pero tienes una posici\u00f3n frente a ello. No intentar\u00e9 convencerte sobre cu\u00e1l deber\u00eda ser tu postura, s\u00f3lo quiero mostrarte algo que probablemente no hab\u00edas notado o utilizado sobre los\u2026","rel":"","context":"En "Destacado"","block_context":{"text":"Destacado","link":"https:\/\/kalot.com.mx\/site\/category\/destacado\/"},"img":{"alt_text":"quitar publicidad","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/quitar-publicidad.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/quitar-publicidad.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/quitar-publicidad.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/quitar-publicidad.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/quitar-publicidad.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3149,"url":"https:\/\/kalot.com.mx\/site\/2013\/10\/17\/l\/","url_meta":{"origin":15407,"position":4},"title":"\u00bfY por qu\u00e9 nos juntamos en pareja?","author":"Dal\u00ed Flores","date":"17 octubre, 2013","format":false,"excerpt":"Las parejas se forman en una combinaci\u00f3n de nuevas costumbres y tradiciones, por ejemplo\u00a0el amor ha cambiado a trav\u00e9s de las generaciones y contrario a lo que se piensa no siempre se han relacionado con el matrimonio. \u00a0Las parejas amorosas que se casan y tienen hijos es una idea surgida\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/pareja.jpg?fit=500%2C333&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16521,"url":"https:\/\/kalot.com.mx\/site\/2014\/05\/30\/los-cinco-lenguajes-del-amor-parte-2\/","url_meta":{"origin":15407,"position":5},"title":"Los cinco lenguajes del amor. (Parte 2)","author":"Andrea Debo","date":"30 mayo, 2014","format":false,"excerpt":"En el post anterior comenzamos a hablar acerca de los cinco lenguajes del amor que considera Gary Champan que existen dentro de una relaci\u00f3n de pareja. (Aqu\u00ed puedes ver el post anterior.) As\u00ed que hoy continuaremos con los \u00faltimos tres lenguajes que nos faltaron por ver. As\u00ed que, \u00a1comenzamos! Lenguaje\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/05\/buen-amor1.jpg?fit=380%2C264&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/15407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=15407"}],"version-history":[{"count":1,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/15407\/revisions"}],"predecessor-version":[{"id":27896,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/15407\/revisions\/27896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/15420"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=15407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=15407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=15407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}