{"id":15279,"date":"2014-04-24T21:08:12","date_gmt":"2014-04-25T02:08:12","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=15279"},"modified":"2017-12-20T15:55:14","modified_gmt":"2017-12-20T21:55:14","slug":"posicionamiento-con-super-poderes","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/04\/24\/posicionamiento-con-super-poderes\/","title":{"rendered":"Posicionamiento con superpoderes"},"content":{"rendered":"

Estar presente en la mente del consumidor es un gran reto; existen bastantes empresas que est\u00e1n compitiendo por posicionar su marca en el mercado, y a su vez, los medios tecnol\u00f3gicos permiten compartir una cantidad exponencial de informaci\u00f3n, haciendo mucho m\u00e1s interesante la tarea de permanecer en los pensamientos de los clientes.<\/p>\n

Pero una vez logrado ese posicionamiento, se pueden realizar estrategias que permitan reforzar la presencia de marca, y en algunas ocasiones es posible utilizar elementos externos a la marca que faciliten el fortalecimiento de dicho\u00a0posicionamiento.<\/p>\n

A continuaci\u00f3n comparto un ejemplo Red Bull que es reconocido por su eslogan \u201cte da alas\u201d, haciendo que la marca sea f\u00e1cil de identificar y recordar. Sin embargo el Diego Fonseca<\/a> (un director de arte de Nueva York) cre\u00f3 un proyecto en el cual dise\u00f1a las latas de manera diferente haci\u00e9ndolas originales y reforzando el beneficio base de la marca (proporcionar energ\u00eda a sus consumidores).<\/p>\n

\"RedBull_Diego_Fonseca_04\"<\/a> \"RedBull_Diego_Fonseca_05\"<\/a> \"RedBull_Diego_Fonseca_06\"<\/a> \"RedBull_Diego_Fonseca_01\"<\/a> \"RedBull_Diego_Fonseca_02\"<\/a> \"RedBull_Diego_Fonseca_03\"<\/a><\/p>\n

\"RedBull_Diego_Fonseca_07\"<\/a><\/p>\n

En lo personal me resulta agradable la idea de crear una edici\u00f3n limitada en donde aparezcan trajes de superh\u00e9roes en las latas, ya que adem\u00e1s de reforzar la presencia de la marca, puede ser vendida tambi\u00e9n como una edici\u00f3n limitada, agregando valor al producto.<\/p>\n

Habr\u00e1 que esperar para ver si Red Bull compra la idea, ya que despu\u00e9s de todo los dise\u00f1os son parte de un \u201cproyecto piloto\u201d creados por Diego Fonseca.<\/p>\n

\u00bfTe agradan los dise\u00f1os?, \u00bfCrees que sean funcionales?.<\/p>\n

Nos leemos pronto.<\/p>\n

Fuente<\/p>\n

Design you trust |\u00a0Red Bull Superheroes Packaging<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Estar presente en la mente del consumidor es un gran reto; existen bastantes empresas que est\u00e1n compitiendo por…\n","protected":false},"author":7,"featured_media":15321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-15279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nPosicionamiento con superpoderes - Kalot<\/title>\n<meta name=\"description\" content=\"Un dise\u00f1o para Red Bull que aprovecha el posicionamiento de marca de una forma sorprendente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2014\/04\/24\/posicionamiento-con-super-poderes\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posicionamiento con superpoderes - Kalot\" \/>\n<meta property=\"og:description\" content=\"Un dise\u00f1o para Red Bull que aprovecha el posicionamiento de marca de una forma sorprendente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2014\/04\/24\/posicionamiento-con-super-poderes\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/edgar.villanueva.rdz\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-25T02:08:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-20T21:55:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/RedBull_Diego_Fonseca_041.jpg?fit=1000%2C750&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Edgar Villanueva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VRedgarIvan\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edgar Villanueva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Posicionamiento con superpoderes - 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Algunos especialistas de\u2026","rel":"","context":"Con 1 comentario","block_context":{"text":"Con 1 comentario","link":"https:\/\/kalot.com.mx\/site\/2013\/12\/15\/la-p-mas-importante-en-una-estrategia-de-marketing\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7219,"url":"https:\/\/kalot.com.mx\/site\/2013\/11\/27\/la-investigacion-de-mercados-clave-para-el-exito-de-la-empresa-por-sergeruizmkt\/","url_meta":{"origin":15279,"position":3},"title":"La Investigaci\u00f3n de Mercados, clave para el \u00e9xito de la empresa por @SergeRuizMKT","author":"Serge Ruiz","date":"27 noviembre, 2013","format":false,"excerpt":"Creer que el producto es tan bueno que se vende solo, es un grave error. \u00bfSab\u00edas que el 70% de las empresas que nacen sin un estudio de mercado fraca\u00adsan en el primer a\u00f1o de vida? 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