{"id":14798,"date":"2014-04-12T14:45:02","date_gmt":"2014-04-12T19:45:02","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=14798"},"modified":"2014-04-12T15:11:37","modified_gmt":"2014-04-12T20:11:37","slug":"emotiva-campana-para-disminuir-la-velocidad-la-manejar","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/04\/12\/emotiva-campana-para-disminuir-la-velocidad-la-manejar\/","title":{"rendered":"Emotiva campa\u00f1a para disminuir la velocidad al manejar"},"content":{"rendered":"<p>Definitivamente hay algo que siempre me gana y es al momento de ver campa\u00f1as de <strong>marketing<\/strong> enfocadas hacia alguna <strong>causa social,<\/strong> y al parecer sigue en crecimiento el comunicar un mensaje o una ideolog\u00eda para modificar el comportamiento de alg\u00fan segmento en espec\u00edfico.<\/p>\n<p>Pues bien, tiene como una semana o menos que ha estado circulando un post de la p\u00e1gina <a href=\"http:\/\/upsocl.com\"><strong>UPSOCL<\/strong><\/a> d\u00f3nde me llam\u00f3 la atenci\u00f3n el impacto que tuvo y la respuesta de la gente. Fue algo estrat\u00e9gicamente terror\u00edfico ya que esta p\u00e1gina se caracteriza por sus contenidos virales pero en esta ocasi\u00f3n la respuesta, socialmente creo que si impact\u00f3.<\/p>\n<p>La campa\u00f1a en s\u00ed habla sobre una supuesta invitaci\u00f3n a ciertas personas para lo que parec\u00eda ser una reuni\u00f3n pero las cosas cambian un poco conforme avanza el video, v\u00e9anlo y juzguen por ustedes mismos.<br \/>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/1Ky_LJs9l6k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>La campa\u00f1a creo que cumple con su objetivo al remarcar ese factor que aunque muchos no nos demos cuenta, es la principal causa de accidentes.<\/p>\n<p>As\u00ed que como dice el video, compartan y mencionen o etiqueten amigos o familiares a los que quisieran hacerles entender este mensaje.<\/p>\n<p>La campa\u00f1a la realizan para <strong>Go For Zero <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Definitivamente hay algo que siempre me gana y es al momento de ver campa\u00f1as de marketing enfocadas hacia&hellip;\n","protected":false},"author":1,"featured_media":14804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-14798","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emotiva campa\u00f1a para disminuir la velocidad al manejar - Kalot<\/title>\n<meta name=\"description\" content=\"Definitivamente hay algo que siempre me gana y es al momento de ver campa\u00f1as de marketing enfocadas hacia alguna causa social, y al parecer sigue en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2014\/04\/12\/emotiva-campana-para-disminuir-la-velocidad-la-manejar\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emotiva campa\u00f1a para disminuir la velocidad al manejar - Kalot\" \/>\n<meta property=\"og:description\" content=\"Definitivamente hay algo que siempre me gana y es al momento de ver campa\u00f1as de marketing enfocadas hacia alguna causa social, y al parecer sigue en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2014\/04\/12\/emotiva-campana-para-disminuir-la-velocidad-la-manejar\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/jorgeerana\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-12T19:45:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-04-12T20:11:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/ibsr-bivv-go-for-zero-what-if-you-were-invited-to-your-own-funeral-media-online-358274-adeevee.jpg?fit=800%2C449&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorge Era\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorge_erana\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Era\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Emotiva campa\u00f1a para disminuir la velocidad al manejar - 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Ve lo que est\u00e1n haciendo en Espa\u00f1a","author":"Jorge Era\u00f1a","date":"14 septiembre, 2013","format":false,"excerpt":"\u00a0 \u00c9sta ocasi\u00f3n la marca Nutella lanz\u00f3 una campa\u00f1a en Espa\u00f1a que se ha convertido en un \u00e9xito en el pa\u00eds ib\u00e9rico. Despu\u00e9s de comprobar la eficacia de la personalizaci\u00f3n de los productos estelares de varias compa\u00f1\u00edas como Coca-Cola, han tenido un impacto muy fuerte entre los consumidores de las\u2026","rel":"","context":"Con 1 comentario","block_context":{"text":"Con 1 comentario","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/14\/te-gusta-la-nutella-ve-lo-que-estan-haciendo-en-espana\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/nutella.jpg?fit=625%2C625&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/nutella.jpg?fit=625%2C625&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/nutella.jpg?fit=625%2C625&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4664,"url":"https:\/\/kalot.com.mx\/site\/2013\/10\/22\/curriculum-vitae-la-tendencia-de-demostrar-tus-habildades-de-manera-diferente\/","url_meta":{"origin":14798,"position":3},"title":"Curriculum Vitae: la tendencia de demostrar tus habildades de manera diferente","author":"Edgar Villanueva","date":"22 octubre, 2013","format":false,"excerpt":"El curriculum vitae es una herramienta de gran utilidad que le da a los reclutadores la posibilidad de conocer las habilidades de las personas interesadas en\u00a0 postularse para un puesto de trabajo. Es de suma importancia diferenciarse de las dem\u00e1s personas que est\u00e1n buscando el mismo puesto, ya que si\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/cv_01.jpg?fit=600%2C423&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/cv_01.jpg?fit=600%2C423&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/cv_01.jpg?fit=600%2C423&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1073,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/08\/brand24-gana-la-cuenta-ikea\/","url_meta":{"origin":14798,"position":4},"title":"Brand24 Gana la cuenta IKEA","author":"Jorge Era\u00f1a","date":"8 septiembre, 2013","format":false,"excerpt":"Hace ya un tiempo en una conferencia sobre publicidad, pregunte; \u00bfQue tan importante es el presupuesto asignado para una campa\u00f1a? y si influ\u00eda en el proceso creativo, la respuesta fue \" A cualquiera le gusta trabajar con un buen colch\u00f3n de dinero pero posiblemente el presupuesto limite la creatividad y\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/living-in-ikea1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/living-in-ikea1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/living-in-ikea1.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/living-in-ikea1.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/living-in-ikea1.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8918,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/02\/dile-al-hambre-que-se-meta-con-alguien-de-su-tamano\/","url_meta":{"origin":14798,"position":5},"title":"Dile al hambre que se meta con alguien de su tama\u00f1o","author":"Edgar Villanueva","date":"2 enero, 2014","format":false,"excerpt":"Navegando por internet, me encontr\u00e9 una campa\u00f1a que me llam\u00f3 mucho la atenci\u00f3n, ya que tenia como uno de sus objetivos, concientizar a la gente para que hiciera una donaci\u00f3n a una empresa sin fines de lucro. Cuando una persona compra un producto, de manera inmediata ve el beneficio que\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/dile-pobreza-1.jpg?fit=620%2C350&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/dile-pobreza-1.jpg?fit=620%2C350&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/dile-pobreza-1.jpg?fit=620%2C350&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/14798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=14798"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/14798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/14804"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=14798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=14798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=14798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}