{"id":14734,"date":"2014-04-10T11:52:47","date_gmt":"2014-04-10T16:52:47","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=14734"},"modified":"2017-12-20T15:54:50","modified_gmt":"2017-12-20T21:54:50","slug":"por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/","title":{"rendered":"\u00bfPor qu\u00e9 el personaje en la caja de cereal siempre mira hacia abajo? #Marketing"},"content":{"rendered":"

\u00bfAlguna vez se han percatado que los personajes en las cajas de cereal (y otros productos infantiles) normalmente miran hacia abajo?<\/em><\/p>\n

La Universidad de Cornell, en los EE.UU. llev\u00f3 a cabo un estudio para medir la relaci\u00f3n de los personajes que aparecen en las envolturas con el consumidor final y de qu\u00e9 manera influye en su compra.<\/p>\n

Se analizaron 65 diferentes marcas de cereal para ni\u00f1os y se lleg\u00f3 a una interesante conclusi\u00f3n: los productos infantiles se ubican por debajo de los productos para adultos en los estantes para entrar en el campo visual del ni\u00f1o y, no solo eso, sino que los personajes miran hacia abajo buscando el contacto visual<\/b> y de \u00e9sta manera crear una relaci\u00f3n psicol\u00f3gica con \u00e9l, para inducirlo (o m\u00e1s bien a sus padres) a la compra del producto.<\/p>\n

\"psicologia_cereales\"<\/a><\/p>\n

Y no solamente aplica a los ni\u00f1os, los personajes de los productos para gente adulta miran hacia enfrente<\/strong>, buscando tambi\u00e9n el contacto visual con el individuo, normalmente de mayor estatura.<\/p>\n

Los resultados revelaron que la confianza de la marca era un 16% mayor y el sentimiento de conexi\u00f3n se incrementaba un 28%<\/b> cuando el consumidor establec\u00eda contacto visual con el personaje.<\/p>\n[embedvideo id=”8u6xdGCIq6o” website=”youtube”]\n

 <\/p>\n

Todo esto demuestra la importancia del contacto visual dentro de la psicolog\u00eda del consumidor (o de sus hijos) y la manera en que la mercadotecnia aprovecha este recurso para incrementar las venta de sus productos.<\/span><\/p>\n

\n

Fuente<\/em>:\u00a0Environment & Behavior<\/a>
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u00bfAlguna vez se han percatado que los personajes en las cajas de cereal (y otros productos infantiles) normalmente…\n","protected":false},"author":75,"featured_media":14736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-14734","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\n\u00bfPor qu\u00e9 el personaje en la caja de cereal siempre mira hacia abajo? #Marketing - Kalot<\/title>\n<meta name=\"description\" content=\"\u00bfAlguna vez se han percatado que los personajes en las cajas de cereal (y otros productos infantiles) normalmente miran hacia abajo? La Universidad de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 el personaje en la caja de cereal siempre mira hacia abajo? #Marketing - Kalot\" \/>\n<meta property=\"og:description\" content=\"\u00bfAlguna vez se han percatado que los personajes en las cajas de cereal (y otros productos infantiles) normalmente miran hacia abajo? La Universidad de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/karlos040\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-10T16:52:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-20T21:54:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/Frosted-Flakes-710x267.jpg?fit=710%2C267&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"710\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos Ru\u00edz Mtz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_carlosrzm\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos Ru\u00edz Mtz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfPor qu\u00e9 el personaje en la caja de cereal siempre mira hacia abajo? #Marketing - Kalot","description":"\u00bfAlguna vez se han percatado que los personajes en las cajas de cereal (y otros productos infantiles) normalmente miran hacia abajo? La Universidad de","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/","og_locale":"es_MX","og_type":"article","og_title":"\u00bfPor qu\u00e9 el personaje en la caja de cereal siempre mira hacia abajo? #Marketing - Kalot","og_description":"\u00bfAlguna vez se han percatado que los personajes en las cajas de cereal (y otros productos infantiles) normalmente miran hacia abajo? La Universidad de","og_url":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/","og_site_name":"Kalot","article_publisher":"http:\/\/facebook.com\/mxkalot","article_author":"https:\/\/www.facebook.com\/karlos040","article_published_time":"2014-04-10T16:52:47+00:00","article_modified_time":"2017-12-20T21:54:50+00:00","og_image":[{"width":710,"height":267,"url":"https:\/\/i1.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/Frosted-Flakes-710x267.jpg?fit=710%2C267&ssl=1","type":"image\/jpeg"}],"author":"Carlos Ru\u00edz Mtz","twitter_card":"summary_large_image","twitter_creator":"@_carlosrzm","twitter_site":"@kalotmx","twitter_misc":{"Escrito por":"Carlos Ru\u00edz Mtz","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/#article","isPartOf":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/"},"author":{"name":"Carlos Ru\u00edz Mtz","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/person\/c8264e28527716f7f71bb4b6e56c5a33"},"headline":"\u00bfPor qu\u00e9 el personaje en la caja de cereal siempre mira hacia abajo? #Marketing","datePublished":"2014-04-10T16:52:47+00:00","dateModified":"2017-12-20T21:54:50+00:00","mainEntityOfPage":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/"},"wordCount":266,"commentCount":0,"publisher":{"@id":"https:\/\/kalot.com.mx\/site\/#organization"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/Frosted-Flakes-710x267.jpg?fit=710%2C267&ssl=1","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/","url":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/","name":"\u00bfPor qu\u00e9 el personaje en la caja de cereal siempre mira hacia abajo? #Marketing - Kalot","isPartOf":{"@id":"https:\/\/kalot.com.mx\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/#primaryimage"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/Frosted-Flakes-710x267.jpg?fit=710%2C267&ssl=1","datePublished":"2014-04-10T16:52:47+00:00","dateModified":"2017-12-20T21:54:50+00:00","description":"\u00bfAlguna vez se han percatado que los personajes en las cajas de cereal (y otros productos infantiles) normalmente miran hacia abajo? La Universidad de","breadcrumb":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/#primaryimage","url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/Frosted-Flakes-710x267.jpg?fit=710%2C267&ssl=1","contentUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/Frosted-Flakes-710x267.jpg?fit=710%2C267&ssl=1","width":710,"height":267},{"@type":"BreadcrumbList","@id":"https:\/\/kalot.com.mx\/site\/2014\/04\/10\/por-que-el-personaje-en-la-caja-de-cereal-siempre-mira-hacia-abajo-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kalot.com.mx\/site\/"},{"@type":"ListItem","position":2,"name":"\u00bfPor qu\u00e9 el personaje en la caja de cereal siempre mira hacia abajo? #Marketing"}]},{"@type":"WebSite","@id":"https:\/\/kalot.com.mx\/site\/#website","url":"https:\/\/kalot.com.mx\/site\/","name":"Kalot","description":"Conoce Todo Sobre Todo","publisher":{"@id":"https:\/\/kalot.com.mx\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kalot.com.mx\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/kalot.com.mx\/site\/#organization","name":"Kalot","url":"https:\/\/kalot.com.mx\/site\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2020\/04\/Kalot-logo-sin-tagline.png?fit=1707%2C1014&ssl=1","contentUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2020\/04\/Kalot-logo-sin-tagline.png?fit=1707%2C1014&ssl=1","width":1707,"height":1014,"caption":"Kalot"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/mxkalot","https:\/\/x.com\/kalotmx","http:\/\/instagram.com\/kalotmx","http:\/\/pinterest.com\/jorgeerana\/kalot"]},{"@type":"Person","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/person\/c8264e28527716f7f71bb4b6e56c5a33","name":"Carlos Ru\u00edz Mtz","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/a3f92b51fc626d9b76d8d7a27f80c9c75e04cb4810e4b403b571a8220be99140?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a3f92b51fc626d9b76d8d7a27f80c9c75e04cb4810e4b403b571a8220be99140?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a3f92b51fc626d9b76d8d7a27f80c9c75e04cb4810e4b403b571a8220be99140?s=96&d=mm&r=g","caption":"Carlos Ru\u00edz Mtz"},"description":"Viviendo y disfrutando a partes iguales de un mundo en constante cambio. @_carlosrzm","sameAs":["https:\/\/www.facebook.com\/karlos040","https:\/\/x.com\/_carlosrzm"],"url":"https:\/\/kalot.com.mx\/site\/author\/carlosruiz\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/Frosted-Flakes-710x267.jpg?fit=710%2C267&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6IHEI-3PE","jetpack-related-posts":[{"id":2458,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/26\/mac-story-miedo-ser-sustituidos-funnyordie\/","url_meta":{"origin":14734,"position":0},"title":"Mac Story | Miedo a ser sustitu\u00eddos @funnyordie","author":"Jorge Era\u00f1a","date":"26 septiembre, 2013","format":false,"excerpt":"El paso del tiempo es un factor determinante en la tecnolog\u00eda y en las empresas puede resultar un canibalismo en sus mismos productos, \u00a0este miedo hoy se refleja en la familia de productos de Apple. En esta ocasi\u00f3n utilizando la ret\u00f3rica, los productos de la manzana cobran vida y hacen\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/mac-story-toy-story-620x350.jpg?fit=620%2C350&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/mac-story-toy-story-620x350.jpg?fit=620%2C350&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/mac-story-toy-story-620x350.jpg?fit=620%2C350&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":9354,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/11\/series-mexicanas-de-ayer-y-hoy-presentan-cloroformo\/","url_meta":{"origin":14734,"position":1},"title":"Series Mexicanas de ayer y hoy presentan: Cloroformo","author":"El Memo Pacheco","date":"11 enero, 2014","format":false,"excerpt":"Este articulo inaugura una de las secciones que har\u00e9 dentro de Kalot, mis estimados Kalochos y Kalochas la TV en M\u00e9xico no siempre nos entrega productos tan lamentables como Sabadazo o Venga la Alegr\u00eda, cuando se quieren hacer bien las cosas aparecen grandes productos de TV que hacen que creamos\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/979958_404155866358097_764360110_o.jpg?fit=851%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/979958_404155866358097_764360110_o.jpg?fit=851%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/979958_404155866358097_764360110_o.jpg?fit=851%2C315&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/979958_404155866358097_764360110_o.jpg?fit=851%2C315&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1778,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/16\/la-importancia-de-una-tienda-online-ecommerce\/","url_meta":{"origin":14734,"position":2},"title":"5 razones por las que debo tener una tienda en l\u00ednea #Ecommerce","author":"Rudy Marin","date":"16 septiembre, 2013","format":false,"excerpt":"Si eres un peque\u00f1o empresario o trabajas en un departamento de marketing, es necesario que te hayas planteado en alg\u00fan momento la pregunta \u00bfser\u00e1 rentable una tienda en l\u00ednea? Esta herramienta de las tiendas en l\u00ednea es muy importante para tu estrategia de crecimiento, empresas multinacionales se han dado cuenta\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/20130916-223547.jpg?fit=450%2C300&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26668,"url":"https:\/\/kalot.com.mx\/site\/2016\/11\/16\/solamente-caricaturas-manuales-supervivencia-animados\/","url_meta":{"origin":14734,"position":3},"title":"No solamente eran caricaturas: Manuales de supervivencia animados","author":"Alyna Ram\u00edrez","date":"16 noviembre, 2016","format":false,"excerpt":"Los millenials somos la generaci\u00f3n que creci\u00f3 mirando un sin fin de dibujos animados que marcaron nuestra infancia, no por nada despreciamos las caricaturas que se transmiten actualmente. Y es que muchas de ellas m\u00e1s all\u00e1 de ser series animadas, conten\u00edan mensajes bastante complejos para el p\u00fablico al que se\u2026","rel":"","context":"En "Cine"","block_context":{"text":"Cine","link":"https:\/\/kalot.com.mx\/site\/category\/cine\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2016\/11\/1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2016\/11\/1.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2016\/11\/1.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2016\/11\/1.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2016\/11\/1.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1877,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/17\/de-la-globalizacion-a-la-personalizacion-marketing\/","url_meta":{"origin":14734,"position":4},"title":"De la globalizaci\u00f3n a la personalizaci\u00f3n #marketing","author":"Rudy Marin","date":"17 septiembre, 2013","format":false,"excerpt":"Hace tiempo que entraron los mercados al proceso de la globalizaci\u00f3n, del libre mercado, lo que permiti\u00f3 a grandes corporaciones saltar sus fronteras para atacar nuevos mercados. Gracias a ese proceso es que hoy en M\u00e9xico hay cientos de empresas extranjeras, as\u00ed como extranjeros participando en empresas mexicanas. Este proceso\u2026","rel":"","context":"Con 1 comentario","block_context":{"text":"Con 1 comentario","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/17\/de-la-globalizacion-a-la-personalizacion-marketing\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/20130917-220700.jpg?fit=543%2C287&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/20130917-220700.jpg?fit=543%2C287&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/20130917-220700.jpg?fit=543%2C287&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":9613,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/16\/recomendacion-la-tregua-mario-benedetti\/","url_meta":{"origin":14734,"position":5},"title":"Recomendaci\u00f3n: La tregua, Mario Benedetti","author":"Valeria Aguilar","date":"16 enero, 2014","format":false,"excerpt":"\u201cLo qu\u00e9 uno quiere de verdad, es lo que est\u00e1 hecho para uno; entonces hay que tomarlo, o intentar: En eso se te puede ir la Vida, pero es una vida mucho mejor\u2026\u201d ( Mario Benedetti, La tregua) \u00a0 El d\u00eda de hoy quiero recomendarles La Tregua de Mario Benedetti,\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/escanear0011.jpg?fit=788%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/escanear0011.jpg?fit=788%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/escanear0011.jpg?fit=788%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/escanear0011.jpg?fit=788%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/14734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=14734"}],"version-history":[{"count":1,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/14734\/revisions"}],"predecessor-version":[{"id":27853,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/14734\/revisions\/27853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/14736"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=14734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=14734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=14734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}