{"id":14670,"date":"2014-04-09T14:41:58","date_gmt":"2014-04-09T19:41:58","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=14670"},"modified":"2014-04-09T15:00:00","modified_gmt":"2014-04-09T20:00:00","slug":"heineken-y-la-champions-son-uno-mismo","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/04\/09\/heineken-y-la-champions-son-uno-mismo\/","title":{"rendered":"Heineken y La Champions son uno mismo"},"content":{"rendered":"<p>Mi\u00e9rcoles, un poco pasado del medio d\u00eda y \u00a0todo amante del futbol \u00a0sabe que eso solo significa una cosa: La Champions League y los grandes partidos que en esta competencia se llegan a dar, pero de igual forma sabes que es tiempo de ver la publicidad de cierta cerveza por todos lados.<\/p>\n<p>Prendes la televisi\u00f3n en el canal en donde m\u00e1s disfrutes ver los encuentros y te das cuenta que solo te falta una cosa: una fr\u00eda y refrescante Heineken; la raz\u00f3n no es porque en verdad mueras por una cerveza de esta marca, si no porqu\u00e9 la marca Heineken est\u00e1 en todos los canales, en la mayor\u00eda de los spots pautados a la hora de la Champions.<\/p>\n<p>Simplemente la Champions y Heineken a nivel de recuerdo de marca son casi sin\u00f3nimos.<\/p>\n<p>\u00c9stos son los mejores spots y activaciones de Heineken usando de pretexto a La Champions.<\/p>\n<p><strong>El m\u00e1s reciente spot recordado por todos en M\u00e9xico<\/strong><\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/I9B21bBEPr8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<p><strong>\u00bfPodr\u00edas\u00a0convencerla?<\/strong><\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/W3PV_l5UKJk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<p><strong>#ShareTheSofa con los grandes del futbol\u00a0<\/strong><\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/C7ZdH1isg6E?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<p><strong>Y lo que pienso es el gran logro de Heineken: Lograr una interacci\u00f3n con el aficionado y el futbol en tiempo real y Heineken como el medio.<\/strong><\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/uYnE7UTPWnc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><span style=\"line-height: 1.5em\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Mi\u00e9rcoles, un poco pasado del medio d\u00eda y \u00a0todo amante del futbol \u00a0sabe que eso solo significa una&hellip;\n","protected":false},"author":93,"featured_media":14680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-14670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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