{"id":1443,"date":"2013-09-12T13:30:55","date_gmt":"2013-09-12T18:30:55","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=1443"},"modified":"2013-11-25T11:28:27","modified_gmt":"2013-11-25T17:28:27","slug":"la-musica-y-el-posicionamiento-de-marca","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/12\/la-musica-y-el-posicionamiento-de-marca\/","title":{"rendered":"La m\u00fasica y el posicionamiento de marca."},"content":{"rendered":"

Muchos de nosotros hemos tenido al menos una vez alguna melod\u00eda en nuestra mente,\u00a0 dicha melod\u00eda \u00a0en ocasiones nos transporta hacia alg\u00fan lugar o fecha, haci\u00e9ndonos recordar situaciones espec\u00edficas en tiempo y forma.<\/p>\n

Por ejemplo, \u00a0muchos recordamos el momento de pasar a los salones despu\u00e9s de honores a la bandera en la primaria con la canci\u00f3n de \u201cla marcha de Zacatecas\u201d (les dejo la canci\u00f3n para que recuerden como yo lo hice, Marcha de Zacatecas<\/a>)<\/p>\n

Pero, \u00bfPor qu\u00e9 la m\u00fasica nos ayuda a recordar determinados momentos?, seg\u00fan estudio realizado en la\u00a0Universidad de California en Davis,\u00a0 la respuesta est\u00e1 localizada en el cortex prefontal medial, que es una parte del cerebro relacionada con el almacenamiento\u00a0 y la recuperaci\u00f3n de recuerdos, \u00a0de esta manera las neuronas trabajan como medio de conexi\u00f3n entre una melod\u00eda, la memoria y las emociones (Nota completa de la investigaci\u00f3n<\/a>).<\/p>\n

Y a todo esto \u00bfC\u00f3mo puede una canci\u00f3n facilitar el posicionamiento de marca?; cuando una empresa\u00a0 relaciona una canci\u00f3n con su marca o con alguno de sus productos, les est\u00e1 facilitando a sus clientes el trabajo de recordar dicho producto directamente, ya que la m\u00fasica act\u00faa como intermediario entre el recuerdo y el producto\/marca, \u00a0de esta manera se facilita la labor de recordaci\u00f3n.<\/p>\n

http:\/\/vimeo.com\/41025347<\/a><\/p>\n

Otro ejemplo de como la m\u00fasica es utilizada para recordar a una empresa es la canci\u00f3n de Aerosmith I Don’t Want to Miss a Thing (Armageddon) que al tener tanto \u00e9xito, los miembros de la NASA la consideran como su himno.<\/p>\n

http:\/\/vimeo.com\/29879455<\/a><\/p>\n

\u00c9stos son ejemplos de c\u00f3mo una marca puede hacer uso de la m\u00fasica para facilitar el posicionamiento de una marca, en mis pr\u00f3ximos post, les estar\u00e9 compartiendo m\u00e1s estrategias de posicionamiento haciendo uso de la m\u00fasica.<\/p>\n

Y a ti\u00a0 \u00bfQu\u00e9 canciones te traen alg\u00fan recuerdo?<\/p>\n

Nos leemos pronto kalochos<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"Muchos de nosotros hemos tenido al menos una vez alguna melod\u00eda en nuestra mente,\u00a0 dicha melod\u00eda \u00a0en ocasiones…\n","protected":false},"author":7,"featured_media":7079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"La m\u00fasica y el posicionamiento de marca. #Marketing - By Edgar Vilanueva","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-1443","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"\nLa m\u00fasica y el posicionamiento de marca. - Kalot<\/title>\n<meta name=\"description\" content=\"Muchos de nosotros hemos tenido al menos una vez alguna melod\u00eda en nuestra mente,\u00a0 dicha melod\u00eda \u00a0en ocasiones nos transporta hacia alg\u00fan lugar o fecha,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2013\/09\/12\/la-musica-y-el-posicionamiento-de-marca\/\" \/>\n<meta property=\"og:locale\" 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Por cierto, si ya eres fan \u00a1esta canci\u00f3n tiene casi 13 a\u00f1os! 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