{"id":1401,"date":"2013-09-11T20:30:20","date_gmt":"2013-09-12T01:30:20","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=1401"},"modified":"2017-12-20T15:54:35","modified_gmt":"2017-12-20T21:54:35","slug":"angry-brands-guerra-de-marcas","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/11\/angry-brands-guerra-de-marcas\/","title":{"rendered":"Angry Brands | Guerra de marcas"},"content":{"rendered":"

Vivimos en un periodo de guerra, las marcas d\u00eda a d\u00eda luchan por ser la mejor frente a un determinado segmento y conquistar a clientes y consumidores. Pero a llegado el punto que esta actividad es tan evidente que recurren a utilizar estrategias totalmente directas hacia la competencia, donde la palabra principal es “Diferencia”<\/strong><\/p>\n

De esta manera marcas como Coca-cola, Pepsi, Fedex, DHL, Audi, BMW, Apple y Android por mencionar algunas, estas ultimas con mayor fuerza en los \u00faltimos meses; Trasladando el campo de batalla a la publicidad que se lleva por nombre “Publicidad Comparativa” <\/strong>cabe mencionar que esta practica en algunos\u00a0pa\u00edses es il\u00edcita, y que en ocasiones a sido causa de censura de algunos Spots, pero mientras no se denigre a la competencia esto es permitido.<\/p>\n

Estas ilustraciones del dise\u00f1ador\u00a0Yakushev Grigory<\/a><\/strong>\u00a0representan el “Pol\u00e9mico” tema de marcas, destacando a las Angry Brands del mercado.<\/p>\n

\"2\"<\/a>\"3\"<\/a>\"4\"<\/a>\"5\"<\/a>\"6\"<\/a>\"7\"<\/a>\"8\"<\/a>\"9\"<\/a> \"10\"<\/a><\/p>\n

Deleiten su pupila con estas ilustraciones Kalochos.<\/p>\n

\u00a1Nos leemos!<\/p>\n","protected":false},"excerpt":{"rendered":"Vivimos en un periodo de guerra, las marcas d\u00eda a d\u00eda luchan por ser la mejor frente a…\n","protected":false},"author":55,"featured_media":1415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Angry Brands | Guerra de marcas V\u00eda: Luis Castillo #Marketing","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1401","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","cs-entry","cs-video-wrap"],"yoast_head":"\nAngry Brands | Guerra de marcas - Kalot<\/title>\n<meta name=\"description\" content=\"Vivimos en un periodo de guerra, las marcas d\u00eda a d\u00eda luchan por ser la mejor frente a un determinado segmento y conquistar a clientes y consumidores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2013\/09\/11\/angry-brands-guerra-de-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angry Brands | Guerra de marcas - Kalot\" \/>\n<meta property=\"og:description\" content=\"Vivimos en un periodo de guerra, las marcas d\u00eda a d\u00eda luchan por ser la mejor frente a un determinado segmento y conquistar a clientes y consumidores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2013\/09\/11\/angry-brands-guerra-de-marcas\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:author\" content=\"www.facebook.com\/jorgeerana\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-12T01:30:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-20T21:54:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/1.png?fit=600%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jorge Era\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorge_erana\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Era\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Angry Brands | Guerra de marcas - 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