{"id":13813,"date":"2014-03-23T21:32:24","date_gmt":"2014-03-24T03:32:24","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=13813"},"modified":"2014-03-23T21:32:24","modified_gmt":"2014-03-24T03:32:24","slug":"apostando-por-el-pink-marketing","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/03\/23\/apostando-por-el-pink-marketing\/","title":{"rendered":"Apostando por el Pink Marketing"},"content":{"rendered":"<p>Hola, hoy les are la pregunta \u00bfSabes en realidad que es y para quien es el Pink Marketing? Pues hoy les compartir\u00e9 esta informaci\u00f3n que todo mercad\u00f3logo debe saber y para los que no son mercad\u00f3logos tambi\u00e9n deben saber ya que es algo que podemos llegar a observar y no identificarlo.<\/p>\n<p>Podemos empezar definiendo este t\u00e9rmino como toda estrategia que utilizan las compa\u00f1\u00edas para alcanzar a un nicho de mercado muy reducido \u00a0pero con un alto nivel adquisitivo y nos referimos al mercado GAY o LGBT.<\/p>\n<p>Este mercado esta siendo apreciado por grandes empresas porque se han dado cuenta que el aumento de este segmento apenas empieza\u00a0 y cuentan con h\u00e1bitos de consumo que imponen moda y marcan tendencias y tienen una vida de consumo DINK (doubl\u00e9 income no kids\/sueldo doble sin hijos).<\/p>\n<p>Es un segmento que consume lo mejor de las marcas en\u00a0 cuanto a ropa, maquillaje, libros, muebles, entretenimiento, salidas al cine, restaurantes etc.<\/p>\n<p>Las empresas que han optado en apostar sus recursos en atender a este nicho son de nivel internacional como Johnnie Walker, la compa\u00f1\u00eda a\u00e9rea Lufthansa y Avis.\u00a0 Dentro de nuestro pa\u00eds podemos encontrar marcas como Bacard\u00ed, American Express, Levi\u00b4s y Blue Shot se dieron cuenta de las oportunidades de este tipo de consumidores.<\/p>\n<p>Esto es el Pink Marketing una buena estrategia para las empresas que atacan a este mercado, dejando atr\u00e1s prejuicios y que ven realmente el poder de compra que estos consumidores poseen<\/p>\n","protected":false},"excerpt":{"rendered":"Hola, hoy les are la pregunta \u00bfSabes en realidad que es y para quien es el Pink Marketing?&hellip;\n","protected":false},"author":81,"featured_media":13814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-13813","post","type-post","status-publish","format-standard","has-post-thumbnail","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apostando por el Pink Marketing  - Kalot<\/title>\n<meta name=\"description\" content=\"Hola, hoy les are la pregunta \u00bfSabes en realidad que es y para quien es el Pink Marketing? 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