{"id":13705,"date":"2014-03-20T21:12:52","date_gmt":"2014-03-21T03:12:52","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=13705"},"modified":"2014-03-20T21:13:43","modified_gmt":"2014-03-21T03:13:43","slug":"youtube-segmenta-y-venceras","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/","title":{"rendered":"Youtube: Segmenta y vencer\u00e1s"},"content":{"rendered":"<p style=\"text-align: justify\">En los \u00faltimos d\u00edas he escuchado bastantes opiniones divididas sobre la llegada de los medios digitales y sus impacto en Mercadotecnia;\u00a0 algunos opinan que el Marketing tradicional es totalmente obsoleto y no tiene caso aplicar sus estrategias para estos medios, por otra parte otros se resisten al cambio y argumentan que los medios digitales son solo pasajeros y que la Mercadotecnia seguir\u00e1 siendo igual de efectiva sin necesidad de evolucionar a la par de las nuevas tecnolog\u00edas.<\/p>\n<p style=\"text-align: justify\">Cabe mencionar que tambi\u00e9n existen opiniones en las cuales se habla de una combinaci\u00f3n de los medios digitales y los medios tradicionales, en la cual se saca m\u00e1ximo provecho de los beneficios que ofrece cada medio, haciendo que las estrategias sean mucho mas efectivas.\u00a0\u00a0\u00a0 Pero para esto se debe tener presente que la innovaci\u00f3n es constante por lo que las estrategias tambi\u00e9n tendr\u00e1n que serlo; por otro lado tambi\u00e9n se debe considerar que algunos conceptos seguir\u00e1n siendo protagonistas de las estrategias, por ejemplo, \u00a0siempre existir\u00e1 un vendedor y un comprador,\u00a0 estar\u00e1 presente una necesidad y sobre todo ser\u00e1 necesario buscar siempre un ganar-ganar sin importar si el medio es digital o tradicional.<\/p>\n<p style=\"text-align: justify\">Tal es el caso de Youtube que utiliza la segmentaci\u00f3n \u00a0como alternativa para obtener una utilidad, y a su vez satisfacer de mejor manera las necesidades de sus clientes.\u00a0 Seg\u00fan <a href=\"https:\/\/www.theinformation.com\/YouTube-Sets-Sights-on-Kids\" target=\"_blank\">The Iformation<\/a>, existen varias fuentes que afirman que la empresa tiene planes de lanzar una versi\u00f3n exclusiva para ni\u00f1os menores de 10 a\u00f1os; en la cual se ofrecer\u00e1n contenidos exclusivos para este segmento, garantizando a los padres que los videos estar\u00e1n libres de videos y comentarios inadecuados.<\/p>\n<p style=\"text-align: justify\">Todos ganan como resultado de esta segmentaci\u00f3n,\u00a0 se ofrecer\u00e1 la seguridad a los padres de tener un contenido seguro para sus hijos,\u00a0 y al mismo tiempo Youtube podr\u00e1 vender espacios publicitarios garantizando que la audiencia esta dentro de un rango de edad, por lo que el impacto de sus campa\u00f1as ser\u00e1 m\u00e1s efectivo, tambi\u00e9n podr\u00e1 pasar esa segmentaci\u00f3n a Google y poder aumentar el impacto de sus anuncios (en Google Adwords por ejemplo) para este segmento.<\/p>\n<p style=\"text-align: justify\">Youtube actualmente ya ofrece maneras seguras de navegar en su sitio, pero con est\u00e9 cambio se estar\u00eda garantizado en un mayor porcentaje la seguridad de ofrecer el contenido de manera m\u00e1s efectiva.<\/p>\n<p style=\"text-align: justify\">Como mencion\u00f3 un amigo y colega m\u00edo (<a href=\"https:\/\/twitter.com\/jorge_erana\" target=\"_blank\">Jorge Era\u00f1a<\/a>): En el mundo digital se traspasa todo el Marketing tradicional y sus estrategias, por lo que si se logran adaptar los conceptos b\u00e1sicos a los cambios continuos que presenta la tecnolog\u00eda; se podr\u00e1n tener resultados mucho m\u00e1s efectivos.\u00a0<span style=\"line-height: 1.5em\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\">Nos leemos pronto.<\/p>\n<p style=\"text-align: justify\">Fuente<\/p>\n<p style=\"text-align: justify\">FayerWayer |\u00a0<a href=\"http:\/\/www.fayerwayer.com\/2014\/03\/aseguran-que-youtube-esta-planeando-una-version-del-sitio-orientada-a-menores-de-10-anos\/\" target=\"_blank\">Aseguran que YouTube est\u00e1 planeando una versi\u00f3n para menores de 10 a\u00f1os<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"En los \u00faltimos d\u00edas he escuchado bastantes opiniones divididas sobre la llegada de los medios digitales y sus&hellip;\n","protected":false},"author":7,"featured_media":13706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-13705","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Youtube: Segmenta y vencer\u00e1s  - Kalot<\/title>\n<meta name=\"description\" content=\"En los \u00faltimos d\u00edas he escuchado bastantes opiniones divididas sobre la llegada de los medios digitales y sus impacto en Mercadotecnia;\u00a0 algunos opinan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Youtube: Segmenta y vencer\u00e1s  - Kalot\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos d\u00edas he escuchado bastantes opiniones divididas sobre la llegada de los medios digitales y sus impacto en Mercadotecnia;\u00a0 algunos opinan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/edgar.villanueva.rdz\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-21T03:12:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-03-21T03:13:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/cabeza7.jpg?fit=1280%2C905&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"905\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Edgar Villanueva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VRedgarIvan\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edgar Villanueva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Youtube: Segmenta y vencer\u00e1s  - Kalot","description":"En los \u00faltimos d\u00edas he escuchado bastantes opiniones divididas sobre la llegada de los medios digitales y sus impacto en Mercadotecnia;\u00a0 algunos opinan","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/","og_locale":"es_MX","og_type":"article","og_title":"Youtube: Segmenta y vencer\u00e1s  - Kalot","og_description":"En los \u00faltimos d\u00edas he escuchado bastantes opiniones divididas sobre la llegada de los medios digitales y sus impacto en Mercadotecnia;\u00a0 algunos opinan","og_url":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/","og_site_name":"Kalot","article_publisher":"http:\/\/facebook.com\/mxkalot","article_author":"https:\/\/www.facebook.com\/edgar.villanueva.rdz","article_published_time":"2014-03-21T03:12:52+00:00","article_modified_time":"2014-03-21T03:13:43+00:00","og_image":[{"width":1280,"height":905,"url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/cabeza7.jpg?fit=1280%2C905&ssl=1","type":"image\/jpeg"}],"author":"Edgar Villanueva","twitter_card":"summary_large_image","twitter_creator":"@VRedgarIvan","twitter_site":"@kalotmx","twitter_misc":{"Escrito por":"Edgar Villanueva","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/#article","isPartOf":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/"},"author":{"name":"Edgar Villanueva","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/person\/2a950859b779871682d568e483d6daf1"},"headline":"Youtube: Segmenta y vencer\u00e1s","datePublished":"2014-03-21T03:12:52+00:00","dateModified":"2014-03-21T03:13:43+00:00","mainEntityOfPage":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/"},"wordCount":473,"commentCount":1,"publisher":{"@id":"https:\/\/kalot.com.mx\/site\/#organization"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/cabeza7.jpg?fit=1280%2C905&ssl=1","inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/","url":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/","name":"Youtube: Segmenta y vencer\u00e1s - Kalot","isPartOf":{"@id":"https:\/\/kalot.com.mx\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/#primaryimage"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/cabeza7.jpg?fit=1280%2C905&ssl=1","datePublished":"2014-03-21T03:12:52+00:00","dateModified":"2014-03-21T03:13:43+00:00","description":"En los \u00faltimos d\u00edas he escuchado bastantes opiniones divididas sobre la llegada de los medios digitales y sus impacto en Mercadotecnia;\u00a0 algunos opinan","breadcrumb":{"@id":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/#primaryimage","url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/cabeza7.jpg?fit=1280%2C905&ssl=1","contentUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/cabeza7.jpg?fit=1280%2C905&ssl=1","width":1280,"height":905},{"@type":"BreadcrumbList","@id":"https:\/\/kalot.com.mx\/site\/2014\/03\/20\/youtube-segmenta-y-venceras\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kalot.com.mx\/site\/"},{"@type":"ListItem","position":2,"name":"Youtube: Segmenta y vencer\u00e1s"}]},{"@type":"WebSite","@id":"https:\/\/kalot.com.mx\/site\/#website","url":"https:\/\/kalot.com.mx\/site\/","name":"Kalot","description":"Conoce Todo Sobre Todo","publisher":{"@id":"https:\/\/kalot.com.mx\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kalot.com.mx\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/kalot.com.mx\/site\/#organization","name":"Kalot","url":"https:\/\/kalot.com.mx\/site\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2020\/04\/Kalot-logo-sin-tagline.png?fit=1707%2C1014&ssl=1","contentUrl":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2020\/04\/Kalot-logo-sin-tagline.png?fit=1707%2C1014&ssl=1","width":1707,"height":1014,"caption":"Kalot"},"image":{"@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/mxkalot","https:\/\/x.com\/kalotmx","http:\/\/instagram.com\/kalotmx","http:\/\/pinterest.com\/jorgeerana\/kalot"]},{"@type":"Person","@id":"https:\/\/kalot.com.mx\/site\/#\/schema\/person\/2a950859b779871682d568e483d6daf1","name":"Edgar Villanueva","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/63550c9e1cbf01c9670d3ff383179c0fbffa30342fc5d8f1967132498e9add09?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/63550c9e1cbf01c9670d3ff383179c0fbffa30342fc5d8f1967132498e9add09?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/63550c9e1cbf01c9670d3ff383179c0fbffa30342fc5d8f1967132498e9add09?s=96&d=mm&r=g","caption":"Edgar Villanueva"},"description":"Estudiante de Mercadotecnia Internacional en la UPSLP La m\u00fasica, la lectura y la mercadotecnia son las pasiones que marcan mis d\u00edas.","sameAs":["https:\/\/www.facebook.com\/edgar.villanueva.rdz","https:\/\/x.com\/VRedgarIvan"],"url":"https:\/\/kalot.com.mx\/site\/author\/edgarivan\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/cabeza7.jpg?fit=1280%2C905&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p6IHEI-3z3","jetpack-related-posts":[{"id":12253,"url":"https:\/\/kalot.com.mx\/site\/2014\/02\/23\/caribou-coffee-utilizando-pinteres-en-un-contexto-diferente\/","url_meta":{"origin":13705,"position":0},"title":"Caribou Coffee: utilizando Pinterest en un contexto diferente","author":"Edgar Villanueva","date":"23 febrero, 2014","format":false,"excerpt":"La inspiraci\u00f3n puede ser con facilidad un sin\u00f3nimo de Pinterest, ya que muchos usuarios de esta red social, usan la plataforma para subir fotograf\u00edas y v\u00eddeos que les inspiren algo, a su vez otras personas pueden utilizar dichas im\u00e1genes como referencia para subir sus propios archivos o bien para plasmar\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/caribou-coffee-living-pinterest-board.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/caribou-coffee-living-pinterest-board.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/caribou-coffee-living-pinterest-board.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/caribou-coffee-living-pinterest-board.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/caribou-coffee-living-pinterest-board.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8400,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/26\/motorola-combinando-lo-tradicional-con-la-tecnologia\/","url_meta":{"origin":13705,"position":1},"title":"Motorola: Combinando lo tradicional con la tecnolog\u00eda","author":"Edgar Villanueva","date":"26 diciembre, 2013","format":false,"excerpt":"En los \u00faltimos a\u00f1os, la lucha de opiniones en relaci\u00f3n con los medios tradicionales y no tradicionales, ha aumentado; muchas personas han dicho que los medios impresos van a desaparecer en un fututo, y por otra parte, otros siguen con la idea de que estos medios jam\u00e1s ser\u00e1n sustituidos a\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/Moto-X-que-cambia-de-color-es-impreso-en-una-revista.jpg?fit=840%2C481&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/Moto-X-que-cambia-de-color-es-impreso-en-una-revista.jpg?fit=840%2C481&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/Moto-X-que-cambia-de-color-es-impreso-en-una-revista.jpg?fit=840%2C481&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/Moto-X-que-cambia-de-color-es-impreso-en-una-revista.jpg?fit=840%2C481&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":11834,"url":"https:\/\/kalot.com.mx\/site\/2014\/02\/16\/y-las-ps-la-tendencia-de-las-4cs-de-marketing\/","url_meta":{"origin":13705,"position":2},"title":"\u00bfY las P\u00b4s? La tendencia de las 4C&#8217;s de marketing.","author":"Saul Alonso","date":"16 febrero, 2014","format":false,"excerpt":"Y es que en esta vida todo cambia, la tecnolog\u00eda, los autos, las empresas, \u00a0y las personas. La mercadotecnia no se queda atr\u00e1s, y es que las famosas 4 P de la Mercadotecnia han \"evolucionado\", y ahora, estas se convierten en las 4 C de la Mercadotecnia. Si piensan que\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/4C-del-Marketing-Robert-Lauterborn.jpg?fit=1024%2C612&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/4C-del-Marketing-Robert-Lauterborn.jpg?fit=1024%2C612&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/4C-del-Marketing-Robert-Lauterborn.jpg?fit=1024%2C612&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/4C-del-Marketing-Robert-Lauterborn.jpg?fit=1024%2C612&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":13456,"url":"https:\/\/kalot.com.mx\/site\/2014\/03\/15\/marketing-de-contenido-lo-conoces\/","url_meta":{"origin":13705,"position":3},"title":"\u00bfMarketing de contenido, lo conoces?","author":"Nora Salas","date":"15 marzo, 2014","format":false,"excerpt":"Hola queridos lectores, el d\u00eda de hoy les escribo de un tema que me apasiona que es el marketing. La mercadotecnia tiene distintas a\u00e9reas y especialidades y hoy les dir\u00e9 para aquellos que no sabe que es el marketing de contenido. El marketing de contenido es una t\u00e9cnica que consiste\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/Marketing-de-contenidos.jpg?fit=1000%2C977&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/Marketing-de-contenidos.jpg?fit=1000%2C977&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/Marketing-de-contenidos.jpg?fit=1000%2C977&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/Marketing-de-contenidos.jpg?fit=1000%2C977&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":20617,"url":"https:\/\/kalot.com.mx\/site\/2015\/03\/03\/el-respeto-a-la-profesion-ajena-es-la-paz\/","url_meta":{"origin":13705,"position":4},"title":"\u201cEl respeto a la profesi\u00f3n ajena, es la paz\u201d","author":"Fernanda Rocha","date":"3 marzo, 2015","format":false,"excerpt":"Todas las profesiones tienen un grado de dificultad y cada una de ellas requiere aptitudes diferentes, pero desafortunadamente hay carreras que \u201cse prestan\u201d m\u00e1s que otras para ser enjuiciadas por todos, una de ellas es: la mercadotecnia y con ella el mercad\u00f3logo. Cotidianamente me preguntan qu\u00e9 hace un mercad\u00f3logo y\u2026","rel":"","context":"Con 1 comentario","block_context":{"text":"Con 1 comentario","link":"https:\/\/kalot.com.mx\/site\/2015\/03\/03\/el-respeto-a-la-profesion-ajena-es-la-paz\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/03\/paz.jpg?fit=500%2C333&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7881,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/15\/la-p-mas-importante-en-una-estrategia-de-marketing\/","url_meta":{"origin":13705,"position":5},"title":"La &#8220;P&#8221; m\u00e1s importante en una estrategia de marketing","author":"Pepe M\u00e9ndez","date":"15 diciembre, 2013","format":false,"excerpt":"Para todos los que vivimos en el entorno de la mercadotecnia, nos han ense\u00f1ado en forma obligatoria, el uso de esas famosas \u201c4P\u201d ( precio, plaza, promoci\u00f3n y producto), pero ustedes se han preguntado, \u00bfEn verdad son los elementos m\u00e1s importantes para realizar una estrategia de marketing? Algunos especialistas de\u2026","rel":"","context":"Con 1 comentario","block_context":{"text":"Con 1 comentario","link":"https:\/\/kalot.com.mx\/site\/2013\/12\/15\/la-p-mas-importante-en-una-estrategia-de-marketing\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/P.jpg?fit=1000%2C1000&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/13705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=13705"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/13705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/13706"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=13705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=13705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=13705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}