{"id":13512,"date":"2014-03-17T14:55:47","date_gmt":"2014-03-17T20:55:47","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=13512"},"modified":"2014-03-17T14:55:47","modified_gmt":"2014-03-17T20:55:47","slug":"upplication","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/03\/17\/upplication\/","title":{"rendered":"Upplication"},"content":{"rendered":"<p style=\"text-align: justify\">Tres j\u00f3venes inquietos y un profesor \u00e1vido de destapar las ganas de emprender han sido los cimientos donde se ha levantado\u00a0<a title=\"upplication\" href=\"http:\/\/upplication.com\/\" target=\"_blank\">Upplication<\/a>, una \u00abstartup\u00bb espa\u00f1ola con sede en Madrid que permite que las peque\u00f1as y medianas empresas puedan crear sus propias aplicaciones m\u00f3viles sin necesidad de tener conocimientos de\u00a0programaci\u00f3n. De momento, las producciones salidas de este contenedor se centran en los dos principales sistemas operativos del mercado (iOS y Android). \u00abEs una herramienta muy sencilla y f\u00e1cil de usar\u00bb, asegura a este diarioV\u00edctor Rodado, m\u00e1ximo responsable de la compa\u00f1\u00eda.<\/p>\n<p style=\"text-align: justify\">Lanzada oficialmente en octubre de 2013, la herramienta ha permitido la creaci\u00f3n de m\u00e1s de 3.000 aplicaciones por parte de empresas comoMotoUrban, Trapatapa o Sampru Inmobiliarias. Los sectores de la moda y la restauraci\u00f3n es el sector mayoritario del conjunto de todas las aplicaciones creadas hasta la fecha, lo que puede dar buena muestra del inter\u00e9s por parte de estas pymes en adaptarse a una era cada vez m\u00e1s m\u00f3vil e hiperconectada. \u00abDentro de 15 a\u00f1os van a ocurrir m\u00e1s cosas que los anteriores 2000\u00bb, afirma.<\/p>\n<p style=\"text-align: justify\">Bajo la premisa de \u00abhazlo t\u00fa mismo\u00bb (\u00abDo It Yourself\u00bb, en ingl\u00e9s), el proyecto se ha centralizado en ayudar a las empresas a disponer de sus propios servicios para m\u00f3vil con el objeto de que les sirva de carta de presentaci\u00f3n o para la fidelizaci\u00f3n de sus clientes, una especie de WordPress de las aplicaciones. \u00abHoy en d\u00eda cualquiera se hace una web, con WordPress por ejemplo. Si todo negocio o profesional puede crearse una web para promocionarse o vender, \u00bfpor qu\u00e9 no una app?\u00bb, afirma otro de los cofundadores.<\/p>\n<p style=\"text-align: justify\">La realidad de los negocios en la actualidad se concentran en un panorama cambiante y m\u00e1s adaptado al entorno m\u00f3vil. Seg\u00fan estiman los impulsores del proyecto, el 96% de los consumidores que buscan un negocio profesional desde un dispositivo m\u00f3vil acaban tomando una decisi\u00f3n de compra o visitando la tienda. \u00abEl cliente es m\u00f3vil, cada d\u00eda el cliente realiza m\u00e1s acciones desde el m\u00f3vil (comparamos, consultamos, hablamos) y la aplicaci\u00f3n es la mejor herramienta de marketing para llegar al cliente y de socializarlos\u00bb, agrega.<\/p>\n<p style=\"text-align: justify\">Esta herramienta est\u00e1 muy enfocada al entorno profesional. Sin embargo, el mercado de las aplicaciones, cada vez mayor, est\u00e1 reduciendo la posibilidad de crear una exitosa que pueda monetizarse.<\/p>\n<p style=\"text-align: justify\">Fuente: <a title=\"ABC\" href=\"http:\/\/www.abc.es\/tecnologia\/moviles-aplicaciones\/20140315\/abci-upplication-wordpress-creacion-201403141400.html\">ABC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Tres j\u00f3venes inquietos y un profesor \u00e1vido de destapar las ganas de emprender han sido los cimientos donde&hellip;\n","protected":false},"author":33,"featured_media":13513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-13512","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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