{"id":13441,"date":"2014-03-15T13:49:32","date_gmt":"2014-03-15T19:49:32","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=13441"},"modified":"2017-12-20T14:31:05","modified_gmt":"2017-12-20T20:31:05","slug":"te-lipton-todo-lo-necesario-para-ser-mas-te","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/03\/15\/te-lipton-todo-lo-necesario-para-ser-mas-te\/","title":{"rendered":"T\u00e9 Lipton: todo lo necesario para &#8220;ser m\u00e1s t\u00e9&#8221;"},"content":{"rendered":"<p style=\"text-align: justify\">En incontables ocasiones se podr\u00eda pensar que es muy poco el trabajo necesario para que una empresa comunique un mensaje, a su vez tambi\u00e9n se puede relacionar una campa\u00f1a con un trabajo f\u00e1cil de hacer.\u00a0Pero analizando a fondo cada una de las acciones implementadas para el lanzamiento de una campa\u00f1a, se puede ver que es algo muy complejo y que requiere gente especializada para su realizaci\u00f3n.<\/p>\n<p style=\"text-align: justify\">Tal es el caso de T\u00e9 Lipton que realiz\u00f3 un trabajo de comunicaci\u00f3n integral para su campa\u00f1a \u201cBe more tea\u201d, en la cu\u00e1l, de la ayuda de expertos en distintas \u00e1reas (Dise\u00f1adores Gr\u00e1ficos, Mercad\u00f3logos, M\u00fasicos, Directores de Arte, Copywriters, Planners, por mencionar algunos) obtuvieron un resultado que va acorde con los objetivos de la marca.<\/p>\n<p style=\"text-align: justify\">Alfie Vivian, Vicepresidente de Refrescos de Unilever, opina que la necesidad a cubrir se encuentra en\u00a0 que hoy en d\u00eda vivimos en un mundo ocupado por lo que resulta f\u00e1cil caer en una rutina con la cabeza hacia abajo, ya que nos movemos constantemente de un lugar a otro o de una obligaci\u00f3n a la siguiente.<\/p>\n<p style=\"text-align: justify\">Los esfuerzos fueron implementados para inspirar a los consumidores a &#8220;mirar hacia arriba&#8221;, disfrutar de todo lo que la vida tiene para ofrecer y disfrutar de lo que se puede haber perdido de otra manera.<\/p>\n<p style=\"text-align: justify\">Para esto la empresa comercializadora de t\u00e9, hizo una alianza con Disney para que los Muppets aparecieran en su campa\u00f1a (aprovechando que este a\u00f1o se lanzara su segunda pel\u00edcula \u201cMuppets Most Wanted\u201d) con esto se logra reforzar la comunicaci\u00f3n aprovechando el posicionamiento de ambas firmas, y al mismo tiempo se pueden dividir los presupuestos de inversi\u00f3n y aparecer en un mayor numero de medios, o bien aparecer en medios con gran impacto, (como lo fue anunciarse en los pasados premios de la academia).<\/p>\n<p style=\"text-align: justify\">A continuaci\u00f3n comparto la campa\u00f1a \u201cBe more tea\u201d que comenz\u00f3 con un redise\u00f1o de su logotipo (acci\u00f3n que conlleva tambi\u00e9n un gran trabajo).<\/p>\n<p style=\"text-align: justify\">Antiguo logotipo:<\/p>\n<p style=\"text-align: justify\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13442\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/03\/15\/te-lipton-todo-lo-necesario-para-ser-mas-te\/attachment\/1394747715320\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747715320.jpeg?fit=850%2C657&amp;ssl=1\" data-orig-size=\"850,657\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1394747715320\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747715320.jpeg?fit=850%2C657&amp;ssl=1\" class=\"alignnone size-full wp-image-13442\" alt=\"1394747715320\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747715320.jpeg?fit=850%2C657&#038;ssl=1\" width=\"850\" height=\"657\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747715320.jpeg?w=850&amp;ssl=1 850w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747715320.jpeg?resize=768%2C594&amp;ssl=1 768w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747715320.jpeg?resize=380%2C294&amp;ssl=1 380w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747715320.jpeg?resize=800%2C618&amp;ssl=1 800w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747715320.jpeg?resize=300%2C232&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747715320.jpeg?resize=810%2C626&amp;ssl=1 810w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p style=\"text-align: justify\">Nuevo logotipo:<\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" data-attachment-id=\"13443\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/03\/15\/te-lipton-todo-lo-necesario-para-ser-mas-te\/attachment\/1394747670987\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747670987.jpeg?fit=750%2C750&amp;ssl=1\" data-orig-size=\"750,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1394747670987\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747670987.jpeg?fit=750%2C750&amp;ssl=1\" class=\"alignnone size-full wp-image-13443\" alt=\"1394747670987\" src=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747670987.jpeg?fit=750%2C750&#038;ssl=1\" width=\"750\" height=\"750\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747670987.jpeg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747670987.jpeg?resize=80%2C80&amp;ssl=1 80w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747670987.jpeg?resize=110%2C110&amp;ssl=1 110w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747670987.jpeg?resize=380%2C380&amp;ssl=1 380w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747670987.jpeg?resize=65%2C65&amp;ssl=1 65w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747670987.jpeg?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747670987.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747670987.jpeg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>Piezas gr\u00e1ficas de la campa\u00f1a:<\/p>\n<p style=\"text-align: justify\"><img decoding=\"async\" data-attachment-id=\"13445\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/03\/15\/te-lipton-todo-lo-necesario-para-ser-mas-te\/attachment\/1394747607111\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747607111.jpeg?fit=851%2C315&amp;ssl=1\" data-orig-size=\"851,315\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1394747607111\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747607111.jpeg?fit=851%2C315&amp;ssl=1\" class=\"alignnone size-full wp-image-13445\" alt=\"1394747607111\" src=\"https:\/\/i1.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747607111.jpeg?fit=851%2C315&#038;ssl=1\" width=\"851\" height=\"315\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747607111.jpeg?w=851&amp;ssl=1 851w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747607111.jpeg?resize=768%2C284&amp;ssl=1 768w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747607111.jpeg?resize=380%2C141&amp;ssl=1 380w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747607111.jpeg?resize=800%2C296&amp;ssl=1 800w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747607111.jpeg?resize=300%2C111&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747607111.jpeg?resize=810%2C300&amp;ssl=1 810w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"13446\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/03\/15\/te-lipton-todo-lo-necesario-para-ser-mas-te\/attachment\/1394747561469\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747561469.jpeg?fit=750%2C750&amp;ssl=1\" data-orig-size=\"750,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1394747561469\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747561469.jpeg?fit=750%2C750&amp;ssl=1\" class=\"alignnone size-full wp-image-13446\" alt=\"1394747561469\" src=\"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747561469.jpeg?fit=750%2C750&#038;ssl=1\" width=\"750\" height=\"750\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747561469.jpeg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747561469.jpeg?resize=80%2C80&amp;ssl=1 80w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747561469.jpeg?resize=110%2C110&amp;ssl=1 110w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747561469.jpeg?resize=380%2C380&amp;ssl=1 380w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747561469.jpeg?resize=65%2C65&amp;ssl=1 65w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747561469.jpeg?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747561469.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747561469.jpeg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"13449\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/03\/15\/te-lipton-todo-lo-necesario-para-ser-mas-te\/1394747572617-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747572617-1.jpeg?fit=750%2C750&amp;ssl=1\" data-orig-size=\"750,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1394747572617-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747572617-1.jpeg?fit=750%2C750&amp;ssl=1\" class=\"alignnone size-full wp-image-13449\" alt=\"1394747572617-1\" src=\"https:\/\/i2.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747572617-1.jpeg?fit=750%2C750&#038;ssl=1\" width=\"750\" height=\"750\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747572617-1.jpeg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747572617-1.jpeg?resize=80%2C80&amp;ssl=1 80w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747572617-1.jpeg?resize=110%2C110&amp;ssl=1 110w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747572617-1.jpeg?resize=380%2C380&amp;ssl=1 380w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747572617-1.jpeg?resize=65%2C65&amp;ssl=1 65w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747572617-1.jpeg?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747572617-1.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747572617-1.jpeg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"13450\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2014\/03\/15\/te-lipton-todo-lo-necesario-para-ser-mas-te\/attachment\/1394747598802\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747598802.jpeg?fit=750%2C750&amp;ssl=1\" data-orig-size=\"750,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1394747598802\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747598802.jpeg?fit=750%2C750&amp;ssl=1\" class=\"alignnone size-full wp-image-13450\" alt=\"1394747598802\" src=\"https:\/\/i1.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747598802.jpeg?fit=750%2C750&#038;ssl=1\" width=\"750\" height=\"750\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747598802.jpeg?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747598802.jpeg?resize=80%2C80&amp;ssl=1 80w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747598802.jpeg?resize=110%2C110&amp;ssl=1 110w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747598802.jpeg?resize=380%2C380&amp;ssl=1 380w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747598802.jpeg?resize=65%2C65&amp;ssl=1 65w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747598802.jpeg?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747598802.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/1394747598802.jpeg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p style=\"text-align: justify\">Piezas audio visuales de la campa\u00f1a:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/O_LJVfKN2iI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/TRti_6WrRQE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/EmlD3GoVRyQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/fRBAKVP69qg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Para terminar est\u00e9 post comparto los cr\u00e9ditos de la campa\u00f1a, donde aparecen los nombres de algunas personas involucradass para su realizaci\u00f3n, con lo que nos podemos dar cuenta que es un trabajo que requiere de gran caridad de esfuerzo y en muchas ocasiones de un presupuesto de inversi\u00f3n elevado, y que a pesar de eso esta expuesto a bastantes criticas tanto de los consumidores, como de los que no lo son.<\/p>\n<p><strong>TV credits<\/strong><br \/>\nClient: Unilever<br \/>\nBrand: Lipton<br \/>\nLaunch date: 26th Feb 2014<br \/>\nProject name: Be More Tea<br \/>\nClient: Mohit Anand, Global Vice President and Giles Morrison, Global Director<br \/>\nCreative agency: adam&amp;eveDDB<br \/>\nCopywriter: \u00a0Patrick McClelland<br \/>\nArt director: Feargal Ballance<br \/>\nPlanner: David Golding<br \/>\nMedia agency &#8211; Mindshare<br \/>\nProduction company: Biscuit Filmworks<br \/>\nDirector: Noam Murro<br \/>\nEditor: Neil Smith @ Work<br \/>\nSoundtrack name and composer: Everybody\u2019s Talkin\u2019 written by Fred Neil and performed by Harry Nilsson<br \/>\nIllustrator: N\/A<br \/>\nPost-production: Framestore<br \/>\nAudio post-production: Clearcut Sound Studios<\/p>\n<p><strong>Fuente<\/strong><\/p>\n<p>The die line | <a href=\"http:\/\/www.thedieline.com\/blog\/2014\/3\/14\/before-after-lipton-tea\" target=\"_blank\">Before &amp; After: Lipton tea<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"En incontables ocasiones se podr\u00eda pensar que es muy poco el trabajo necesario para que una empresa comunique&hellip;\n","protected":false},"author":7,"featured_media":13452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-13441","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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Recientemente LG realiz\u00f3 una activaci\u00f3n en Francia \u00a0en la cual destrozan el celular de una persona al colocarlo en una cabina; dicha\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lg_logo.jpg?fit=1200%2C548&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lg_logo.jpg?fit=1200%2C548&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lg_logo.jpg?fit=1200%2C548&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lg_logo.jpg?fit=1200%2C548&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/10\/lg_logo.jpg?fit=1200%2C548&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":9462,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/13\/heineken_mx-vuelve-sorprender\/","url_meta":{"origin":13441,"position":4},"title":"@Heineken_Mx vuelve a sorprender.","author":"Nancy Huerta","date":"13 enero, 2014","format":false,"excerpt":"\u00a1Hola Kalochos! \u00a1He vuelto! 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