![\"fotonoticia_20140224123534_500\"](\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/02\/fotonoticia_20140224123534_500.jpg?fit=500%2C333&ssl=1\")
<\/a><\/p>\n\u00a0Con la llegada de esta noticia puedo resaltar dos aspectos que considero importantes:<\/p>\n
\u00a0El primero es el movimiento estrat\u00e9gico de incorporar las llamadas de voz en estos momentos, ya que WhatsApp esta bien posicionado en la mente de los consumidores, por lo que\u00a0 comunicar\u00a0 el lanzamiento de esta funci\u00f3n ser\u00e1 mas sencillo aumentando las posibilidades de \u00e9xito en el mercado; por otra parte se lograr\u00e1 competir con las aplicaciones que ofrecen funciones similares, Viber, Line, Telegram (que esta creciendo de una manera sorprendente), entre otras.<\/p>\n
El segundo aspecto tiene que ver con la reciente adquisici\u00f3n de WhatsApp por parte de la compa\u00f1\u00eda de Zuckerberg; con lo que se desmiente el rumor de que la aplicaci\u00f3n se va a cerrar para darle mayor mercado a FB Messenger,\u00a0 tambi\u00e9n cabe mencionar que la t\u00e1ctica de incorporar llamadas de voz, se ha planeado como parte de una estrategia desde mucho tiempo antes de que Facebook comprar\u00e1 WhatsApp, ya que este tipo e eventos como lo es el MWC en Barcelona es de gran renombre, por lo que las empresas preparan con mucha anticipaci\u00f3n todas las estrategias que son\u00a0 anunciadas durante el evento.<\/p>\n
Ahora queda esperar a el lanzamiento de la funci\u00f3n para ver si se logran todos los objetivos de la marca; en mi opini\u00f3n creo que puede tener \u00e9xito si se crea una interfaz amigable y al mismo tiempo efectiva (evitando que se caiga la aplicaci\u00f3n como sucedi\u00f3 en d\u00edas anteriores), pero al final todo depender\u00e1 de la aceptaci\u00f3n de los usuarios, que como en muchos otros productos y\/o servicios cada d\u00eda es mas complicado asegurar su fidelidad hacia una marca.<\/p>\n
Fuente:<\/p>\n
ALT1040 | WhatsApp ofrecer\u00e1 llamadas de voz a partir de la segunda mitad del a\u00f1o\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Dentro del Mobile World Congress de Barcelona, el CEO de WhatsApp (Jan Komun)\u00a0 anunci\u00f3 que para la para…\n","protected":false},"author":7,"featured_media":12391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-12390","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nWhatsApp y su entrada al mundo de las llamadas de voz - 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