{"id":1220,"date":"2013-09-17T16:44:11","date_gmt":"2013-09-17T21:44:11","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=1220"},"modified":"2017-12-20T15:55:35","modified_gmt":"2017-12-20T21:55:35","slug":"publicidad-negocio-o-fracaso-para-instagram","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/17\/publicidad-negocio-o-fracaso-para-instagram\/","title":{"rendered":"Publicidad, \u00bfNegocio o fracaso para #Instagram?"},"content":{"rendered":"<p style=\"text-align: justify\">Desde sus inicios en 2010, <a href=\"http:\/\/www.instagram.com\">Instagram<\/a> ha sido un servicio completamente gratuito y libre de publicidad. Sin embargo, la aplicaci\u00f3n que recientemente lleg\u00f3 a los 150 millones de usuarios activos, planea incluir anuncios dentro del pr\u00f3ximo a\u00f1o.<\/p>\n<figure id=\"attachment_1767\" aria-describedby=\"caption-attachment-1767\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1767\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/09\/17\/publicidad-negocio-o-fracaso-para-instagram\/emily\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/emily.jpeg?fit=640%2C460&amp;ssl=1\" data-orig-size=\"640,460\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Emily White\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Emily White, Directora de Operaciones de Negocios de Instagram&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/emily.jpeg?fit=640%2C460&amp;ssl=1\" class=\" wp-image-1767 \" alt=\"Emily White, Directora de Operaciones de Negocios de Instagram\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/emily.jpeg?resize=512%2C368\" width=\"512\" height=\"368\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/emily.jpeg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/emily.jpeg?resize=300%2C215&amp;ssl=1 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption id=\"caption-attachment-1767\" class=\"wp-caption-text\">Emily White, Directora de Operaciones de Negocios de Instagram<\/figcaption><\/figure>\n<p style=\"text-align: justify\"><a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887324577304579059230069305894.html\">De esto se encargar\u00e1<\/a> <a href=\"http:\/\/instagram.com\/eclarkwhite\">Emily White<\/a>, contratada el pasado Marzo (o transferida, pues sol\u00eda trabajar para Facebook, due\u00f1os de Instagram). Seg\u00fan algunos datos que se han revelado a la prensa, se prev\u00e9 que los espacios publicitarios en la app empiecen a aparecer muy pronto. Durante su existencia, Instagram ha sobrevivido a base de inversiones, en primer lugar, y despu\u00e9s gracias a <a href=\"http:\/\/www.bbc.co.uk\/news\/technology-17658264\">la compra de la compa\u00f1\u00eda<\/a> por parte de Facebook, en un monto cercano al bill\u00f3n de d\u00f3lares. As\u00ed que ahora no s\u00f3lo tienen un gran producto, sino tambi\u00e9n buen capital y una entusiasta comunidad de usuarios&#8230; Lo \u00fanico que falta es la ganancia.<\/p>\n<p style=\"text-align: justify\">Esto quiz\u00e1 no sea tan f\u00e1cil. Basta la sola menci\u00f3n de las palabras &#8220;costo&#8221; o &#8220;publicidad&#8221;, bastan para que muchos usuarios amenacen con huir; algunos decepcionados buscando aplicaciones alternas y otros abandonando la c\u00e1mara de su celular de puro coraje. Hay que recordar que hace s\u00f3lo unos meses, en Diciembre de 2012, Instagram actualiz\u00f3 los t\u00e9rminos y condiciones de su servicio, <a href=\"http:\/\/www.huffingtonpost.com\/2012\/12\/20\/instagram-terms-of-service-change_n_2333284.html\">causando revuelo<\/a> entre sus finos y delicados usuarios, provocando que al final la compa\u00f1\u00eda se retractara.<\/p>\n<p style=\"text-align: justify\">La aplicaci\u00f3n, que en su momento revolucion\u00f3 la fotograf\u00eda m\u00f3vil, basa gran parte de su \u00e9xito en su comunidad de usuarios y la forma en que permite compartir instant\u00e1neamente el contenido en varios sitios. Es decir, el aspecto social. Cualquier cambio a la interfaz tendr\u00e1 que estar perfectamente planeada para no arruinar la experiencia de uso que le caracteriza.<\/p>\n<figure style=\"width: 490px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.flickr.com\/photos\/klim_andreev\/8048765436\/\"><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Instagram y su uso principal.\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/instarbucks.jpg?resize=490%2C490\" width=\"490\" height=\"490\" \/><\/a><figcaption class=\"wp-caption-text\">Instagram y su uso principal.<\/figcaption><\/figure>\n<p style=\"text-align: justify\">Se ha mencionado que la <a href=\"http:\/\/www.vogue.co.uk\/\">revista Vogue<\/a> ser\u00e1 un referente en el lanzamiento de la publicidad, pues la revista mezcla perfectamente los anuncios con los contenidos, manteniendo un cierto nivel de estilo en la publicaci\u00f3n entera. Ejemplo de una t\u00e1ctica similar, se encuentra en la <a href=\"http:\/\/revistapicnic.com\/\">revista Picnic<\/a>, en la que los anuncios y sus dise\u00f1os se adaptan a la tem\u00e1tica de cada edici\u00f3n. As\u00ed, la inserci\u00f3n de anuncios podr\u00eda incluso pasar desapercibida a la vez que genera dinero para los involucrados.<\/p>\n<p style=\"text-align: justify\">\u00bfY t\u00fa, crees que Instagram lo logre o se encuentra destinado al fracaso financiero? \u00bfQu\u00e9 otras estrategias de mercado podr\u00edan funcionar?<\/p>\n","protected":false},"excerpt":{"rendered":"Desde sus inicios en 2010, Instagram ha sido un servicio completamente gratuito y libre de publicidad. Sin embargo,&hellip;\n","protected":false},"author":6,"featured_media":1767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1220","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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content=\"https:\/\/kalot.com.mx\/site\/2013\/09\/17\/publicidad-negocio-o-fracaso-para-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-17T21:44:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-20T21:55:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/emily.jpeg?fit=640%2C460&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabriel Esparza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta 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As\u00ed lo asegura la\u00a0publicaci\u00f3n especializada \u00abAdAge\u00bb, que cita a dos fuentes cercanas a\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/instagram1.jpg?fit=1200%2C761&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/instagram1.jpg?fit=1200%2C761&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/instagram1.jpg?fit=1200%2C761&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/instagram1.jpg?fit=1200%2C761&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/instagram1.jpg?fit=1200%2C761&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":27399,"url":"https:\/\/kalot.com.mx\/site\/2017\/09\/08\/adblock-para-quitar-la-publicidad-en-internet\/","url_meta":{"origin":1220,"position":1},"title":"\u00bfDeber\u00edas usar AdBlock? Te cuento porqu\u00e9 no deber\u00edas quitar la publicidad en Internet","author":"Jorge Era\u00f1a","date":"8 septiembre, 2017","format":false,"excerpt":"Si est\u00e1s aqu\u00ed es porque algo tienes que decirle a la publicidad en internet, ya sea para bien o para mal pero tienes una posici\u00f3n frente a ello. No intentar\u00e9 convencerte sobre cu\u00e1l deber\u00eda ser tu postura, s\u00f3lo quiero mostrarte algo que probablemente no hab\u00edas notado o utilizado sobre los\u2026","rel":"","context":"En &quot;Destacado&quot;","block_context":{"text":"Destacado","link":"https:\/\/kalot.com.mx\/site\/category\/destacado\/"},"img":{"alt_text":"quitar publicidad","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/quitar-publicidad.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/quitar-publicidad.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/quitar-publicidad.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/quitar-publicidad.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/09\/quitar-publicidad.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":15098,"url":"https:\/\/kalot.com.mx\/site\/2014\/04\/20\/nuevas-tendencias-de-la-publicidad\/","url_meta":{"origin":1220,"position":2},"title":"Nuevas tendencias de la publicidad.","author":"Saul Alonso","date":"20 abril, 2014","format":false,"excerpt":"Publicidad, publicidad, publicidad... Siempre hemos escuchado esa palabra, e inclusive, algunos de nosotros la llevamos como una materia en la carrera profesional. Sin embargo, hablar de publicidad ser\u00eda hacer un art\u00edculo por dem\u00e1s extenso (tenga en cuenta la cantidad de libros y libros que puede encontrar al respecto), y no\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cam-publicidad3.jpg?fit=853%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cam-publicidad3.jpg?fit=853%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cam-publicidad3.jpg?fit=853%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/cam-publicidad3.jpg?fit=853%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":8158,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/20\/banksy-publicidad\/","url_meta":{"origin":1220,"position":3},"title":"Banksy, el famoso artista callejero y su cr\u00edtica a la publicidad en forma de Coca Cola","author":"Jorge Era\u00f1a","date":"20 diciembre, 2013","format":false,"excerpt":"Como ya sabemos Banksy es un artista practicante del street art brit\u00e1nico que naci\u00f3 por all\u00e1 de mediados de los 70\u00b4s. Hace tiempo nos encontramos unas im\u00e1genes realizadas por un dise\u00f1ador donde convirti\u00f3 algunos de los trabajos m\u00e1s famosos de Banksy en im\u00e1genes animadas (GIF). 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