{"id":121,"date":"2013-09-01T00:59:03","date_gmt":"2013-09-01T00:59:03","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=121"},"modified":"2013-09-01T19:37:35","modified_gmt":"2013-09-01T19:37:35","slug":"krispy-kreme-de-que-lado-estas-tu-evento-inauguracion-plaza-citadella","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/01\/krispy-kreme-de-que-lado-estas-tu-evento-inauguracion-plaza-citadella\/","title":{"rendered":"Krispy Kreme, \u00bfDe qu\u00e9 lado est\u00e1s t\u00fa? Evento Inauguraci\u00f3n Plaza Citadella"},"content":{"rendered":"

Krispy Kreme,<\/strong> el tema de controversia en SLP en las \u00faltimas semanas.<\/p>\n

Como ya sabr\u00e1n Krispy Kreme es una cadena americana de d\u00f3nuts y caf\u00e9, con sede en Winston-Salem, Carolina del Norte (Estados Unidos). El grupo se fund\u00f3 en 1937, y adem\u00e1s de contar con restaurantes en la mayor parte del pa\u00eds, vende sus productos en gasolineras, puntos de venta (franquicias), centros comerciales e hipermercados como Walmart.<\/p>\n

Pues bien, aunque no sean de tu completo agrado las renombradas donas habr\u00e1s notado que \u00faltimamente la actividad en redes sociales, spots de radio, televisi\u00f3n local y publicidad impresa ha estado dedicado esfuerzos humanos y econ\u00f3micos al gran lanzamiento de estas dos sucursales en nuestra ciudad.<\/p>\n

\"20130831-182513.jpg\"<\/a><\/p>\n

La controversia entra al crearse un choque fuerte de ideolog\u00edas, conceptos sobre estatus social, una err\u00f3nea idea del costo\/beneficio que ofrece el producto, sobrevaloraci\u00f3n del producto estrella de la compa\u00f1\u00eda y un sinn\u00famero de factores que diferentes personas han expresado que han etiquetado a la marca para su lanzamiento en SLP.<\/p>\n

En redes sociales ha tenido un auge impresionante con los dos lados de la moneda. Por un lado vemos fotograf\u00edas y m\u00e1s fotograf\u00edas en Instagram, Facebook, Twitter y dem\u00e1s redes con comentarios favorables hacia la marca, su sabor, precio, calidad, etc. Es tan fuerte el valor de marca y la fidelidad de sus nuevos y actuales clientes que, de acuerdo a versiones de asistentes a la inauguraci\u00f3n, se comenta que varias personas se quedaron a dormir en las instalaciones de Plaza Citadella y otros simplemente llegaron muy temprano.<\/p>\n

Por otra parte tenemos el lado m\u00e1s crudo de la moneda, una perspectiva que ha intentado manchar y sobajar la marca y sus productos comercializados, con comentarios en redes sociales y de boca en boca criticando a las personas que han creado este nuevo v\u00ednculo con la compa\u00f1\u00eda americana. Comentarios que probablemente han logrado que m\u00e1s de uno se sume y se contagie con la percepci\u00f3n de los involucrados.<\/p>\n

Personalmente considero que fuera de la afici\u00f3n y el v\u00ednculo que lograron crear con la apertura de esta nueva cadena en la ciudad, nos encontramos de frente a un crecimiento exponencial de nuestra ciudad. Aperturas de tiendas como la mencionada, o el caso de Best Buy<\/strong> est\u00e1n logrando atraer la atenci\u00f3n de inversionistas de gran peso a SLP, un punto bueno para el mercado potosino ofreci\u00e9ndonos una m\u00e1s amplia variedad de productos y servicios, fomentando la competencia entre empresas y ofreciendo mayores ventajas al mercado potosino.<\/p>\n

\u00bfQu\u00e9 opinas del art\u00edculo? \u00bfHubo alg\u00fan cambio de comportamiento de ustedes hacia la marca despu\u00e9s de los comentarios en redes sociales que se presentaron en los \u00faltimos d\u00edas?<\/p>\n

Nos leemos pronto
\nRecuerden que pueden seguirme en mi cuenta de twitter @jorge_erana<\/a><\/p>\n

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