{"id":1184,"date":"2013-09-09T23:06:37","date_gmt":"2013-09-10T04:06:37","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=1184"},"modified":"2013-09-09T23:13:34","modified_gmt":"2013-09-10T04:13:34","slug":"aldo-conti-y-su-imagen-en-san-luis-potosi","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2013\/09\/09\/aldo-conti-y-su-imagen-en-san-luis-potosi\/","title":{"rendered":"Aldo Conti y su imagen en San Luis Potos\u00ed"},"content":{"rendered":"<p style=\"text-align: justify\">Cualquiera que escuche mencionar la marca <strong>Aldo Conti<\/strong> se imagina \u201cElegancia,moda,clase, formalidad\u201d y toda clase de palabras con finalidades formales y estilo. A esto se le conoce como<strong> \u201cPercepci\u00f3n de marca\u201d \u00a0<\/strong>Es la imagen que forman los clientes o consumidores ante una determinada firma o producto. Todo este interesante circulo y estrategia de comunicaci\u00f3n se forma durante mucho tiempo, es mas cuestiones de este tipo como la \u00a0imagen nunca terminan de formarse, pero para derrumbarlas es cuesti\u00f3n de una mala decisi\u00f3n tomada en minutos.<\/p>\n<p style=\"text-align: justify\">Resulta que este fin de semana pasando por una de las principales avenidas del estado potosino me encontr\u00e9 con uno de los establecimientos de la firma<strong> \u201cAldo Conti\u201d <\/strong>Me sorprendi\u00f3 mucho no ver sus productos en los escaparates pero \u00a0la sorpresa fue mayor cuando\u00a0me percate de que en su interior toda la mercanc\u00eda estaba en rebaja y marcada con unas cartulinas de un color muy llamativo y el precio de un tama\u00f1o exorbitante. Aqu\u00ed una fotograf\u00eda de la tienda.<\/p>\n<figure id=\"attachment_1200\" aria-describedby=\"caption-attachment-1200\" style=\"width: 225px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/1239056_10201924319287049_824183015_n.jpg\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1200\" data-permalink=\"https:\/\/kalot.com.mx\/site\/2013\/09\/09\/aldo-conti-y-su-imagen-en-san-luis-potosi\/1239056_10201924319287049_824183015_n\/\" data-orig-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/1239056_10201924319287049_824183015_n.jpg?fit=720%2C960&ssl=1\" data-orig-size=\"720,960\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"1239056_10201924319287049_824183015_n\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/1239056_10201924319287049_824183015_n.jpg?fit=720%2C960&ssl=1\" class=\"size-medium wp-image-1200 \" title=\"Aldo Conti\" alt=\"1239056_10201924319287049_824183015_n\" src=\"https:\/\/i0.wp.com\/www.kalot.com.mx\/wp-content\/uploads\/2013\/09\/1239056_10201924319287049_824183015_n-225x300.jpg?resize=225%2C300\" width=\"225\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/1239056_10201924319287049_824183015_n.jpg?resize=225%2C300&ssl=1 225w, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/1239056_10201924319287049_824183015_n.jpg?w=720&ssl=1 720w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a><figcaption id=\"caption-attachment-1200\" class=\"wp-caption-text\">Rebaja de mercanc\u00eda Aldo Conti<\/figcaption><\/figure>\n<p style=\"text-align: justify\">El punto aqu\u00ed es la imagen que representa la marca, cre\u00ed que frente a mis ojos estaba cualquier otra boutique, o es mas un supermercado (Que regularmente son los que emplean esta acci\u00f3n) Me sorprende mucho por que en otras ocasiones vi esto pero con otro tipo de promoci\u00f3n y publicidad, como pueden observar en la imagen dice \u201cNos Vamos\u201d Quiz\u00e1 las ventas decayeron, pero pienso en mi mas humilde opini\u00f3n que \u00a0sacar de stock tu producto con una estrategia como esta de las cartulinas, no es la mejor opci\u00f3n puesto que en los clientes ya existe un cierto estatus por comprar en esta tienda; Ademas en el centro hist\u00f3rico aun existe otra sucursal que pudiera verse afectada por esta acci\u00f3n.<\/p>\n<p style=\"text-align: justify\">Menciono tambi\u00e9n el punto de vista como cliente, Nadie le huye a las ofertas y menos con un 75% de descuento seas del NSE que seas, y destaco que es el objetivo de una promoci\u00f3n, es el desplazamiento del producto de una manera acelerada, pero como mencione antes aun existe otra sucursal de esta marca en la cual puede recaer el retraso de consumo posterior y aun mas en hombres aunado a esto, que la percepci\u00f3n en cuanto a que el \u00a0precio es elevado.<\/p>\n<p style=\"text-align: justify\">Si estudias Marketing o solo eres consumidor escribe abajo sobre tu punto de vista \u00a0y charlemos.<\/p>\n<p style=\"text-align: justify\">\u00a1Los leo Kalochos!<\/p>\n<p style=\"text-align: justify\">\n","protected":false},"excerpt":{"rendered":"Cualquiera que escuche mencionar la marca Aldo Conti se imagina \u201cElegancia,moda,clase, formalidad\u201d y toda clase de palabras con&hellip;\n","protected":false},"author":55,"featured_media":1203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Aldo conti y su imagen en San Luis Potos\u00ed V\u00eda: Luis Castillo @Luis_Cl12 #Marketing","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-1184","post","type-post","status-publish","format-standard","has-post-thumbnail","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldo Conti y su imagen en San Luis Potos\u00ed - Kalot<\/title>\n<meta name=\"description\" content=\"Cualquiera que escuche mencionar la marca Aldo Conti se imagina &quot;Elegancia,moda,clase, formalidad&quot; y toda clase de palabras con finalidades formales y\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kalot.com.mx\/site\/2013\/09\/09\/aldo-conti-y-su-imagen-en-san-luis-potosi\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldo Conti y su imagen en San Luis Potos\u00ed - Kalot\" \/>\n<meta property=\"og:description\" content=\"Cualquiera que escuche mencionar la marca Aldo Conti se imagina &quot;Elegancia,moda,clase, formalidad&quot; y toda clase de palabras con finalidades formales y\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kalot.com.mx\/site\/2013\/09\/09\/aldo-conti-y-su-imagen-en-san-luis-potosi\/\" \/>\n<meta property=\"og:site_name\" content=\"Kalot\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mxkalot\" \/>\n<meta property=\"article:author\" content=\"www.facebook.com\/jorgeerana\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-10T04:06:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-09-10T04:13:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/aldoconti_f_20121109_93058.jpg?fit=480%2C250&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorge Era\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorge_erana\" \/>\n<meta name=\"twitter:site\" content=\"@kalotmx\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorge Era\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aldo Conti y su imagen en San Luis Potos\u00ed - 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Y antes de cerrar el a\u00f1os nos dimos cuenta de que la\u00a0\"Academia de Artes y Ciencias Cinematogr\u00e1ficas\"\u00a0\u00a0que premiara a las mejores pel\u00edculas\u00a0de 2013\u00a0en los Estados Unidos tiene nuevo logo. 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Acerca de mi persona les cuento que soy un apasionado de varios temas de investigaci\u00f3n y entretenimiento, me fascina todo tipo de literatura que vaya desde los comics hasta las novelas de diferentes g\u00e9neros. 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El filme, que me atrevo a decir muy poca gente desconoce se ha\u2026","rel":"","context":"En &quot;Cine&quot;","block_context":{"text":"Cine","link":"https:\/\/kalot.com.mx\/site\/category\/cine\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/Halloween-1.jpg?fit=1200%2C515&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/Halloween-1.jpg?fit=1200%2C515&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/Halloween-1.jpg?fit=1200%2C515&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/Halloween-1.jpg?fit=1200%2C515&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/11\/Halloween-1.jpg?fit=1200%2C515&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":485,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/03\/google-y-el-rediseno-de-imagen\/","url_meta":{"origin":1184,"position":3},"title":"Google y el redise\u00f1o de imagen","author":"Jorge Era\u00f1a","date":"3 septiembre, 2013","format":false,"excerpt":"El d\u00eda de hoy me encontr\u00e9 con esta belleza en la red y la quiero compartir con ustedes bonito p\u00fablico lector El dise\u00f1ador gr\u00e1fico y director de arte Stefano Perrone \u00a0como un ejercicio de branding personal redise\u00f1ado el logotipo de Google en un solo d\u00eda. \u00a0 Observa el proceso y\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bf1f0565270c86dde0aceeebd569fe1a.jpg?fit=600%2C424&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bf1f0565270c86dde0aceeebd569fe1a.jpg?fit=600%2C424&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/bf1f0565270c86dde0aceeebd569fe1a.jpg?fit=600%2C424&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":27156,"url":"https:\/\/kalot.com.mx\/site\/2017\/05\/21\/king-arthur-al-estilo-guy-ritchie\/","url_meta":{"origin":1184,"position":4},"title":"King Arthur al estilo Guy Ritchie.","author":"Aldo L\u00f3pez","date":"21 mayo, 2017","format":false,"excerpt":"Cada que escuchaba que se estrenaba en el cine alguna adaptaci\u00f3n\u00a0 sobre la historia del Rey Arturo, la verdad, me parec\u00eda algo com\u00fan, ya que no he tenido la curiosidad\u00a0 de revisar las referencias anteriores en torno a esta leyenda europea. Pero esta semana decid\u00ed darme una oportunidad e ir\u2026","rel":"","context":"En &quot;Cine&quot;","block_context":{"text":"Cine","link":"https:\/\/kalot.com.mx\/site\/category\/cine\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/05\/king-arthur-cover.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/05\/king-arthur-cover.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/05\/king-arthur-cover.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/05\/king-arthur-cover.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2017\/05\/king-arthur-cover.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":12958,"url":"https:\/\/kalot.com.mx\/site\/2014\/03\/05\/reebok-se-renueva-y-presenta-su-imagen-delta\/","url_meta":{"origin":1184,"position":5},"title":"REEBOK se RENUEVA y presenta su imagen DELTA","author":"HM_MKT007","date":"5 marzo, 2014","format":false,"excerpt":"En lo personal, este es una de mis grandes pasiones, todo lo relacionado con deporte, con marcas deportivas, con equipos de todos los deportes y dem\u00e1s, es por esto que no pod\u00eda dejar pasar esta noticia, que si bien no ha impactado al mundo del deporte como deber\u00eda seguramente lo\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/6496507020140304234330010.jpg?fit=750%2C340&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/6496507020140304234330010.jpg?fit=750%2C340&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/6496507020140304234330010.jpg?fit=750%2C340&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/6496507020140304234330010.jpg?fit=750%2C340&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/1184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=1184"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/1184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/1203"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=1184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=1184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}