{"id":11191,"date":"2014-02-05T23:46:37","date_gmt":"2014-02-06T05:46:37","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=11191"},"modified":"2014-02-05T23:46:37","modified_gmt":"2014-02-06T05:46:37","slug":"coca-cola-anuncio","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/02\/05\/coca-cola-anuncio\/","title":{"rendered":"Coca Cola y sus problemas ocasionados por su \u00faltimo anuncio"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Coca Cola<\/strong> siempre se ha caracterizado por la enorme inversi\u00f3n que realizan en campa\u00f1as publicitarias en todos los diferentes medios donde pueden estar presentes, con un n\u00famero de impactos impresionante y obviamente con un alcance masivo -lo favorito de Coca-.<\/p>\n<p style=\"text-align: justify;\">Hace poco comentaba con unos amigos de la carrera que Coca Cola deber\u00eda cambiar su mensaje como marca, ya que en el mensaje en M\u00e9xico siempre se hab\u00eda caracterizado por ser dirigido a la familia y resaltar la felicidad o similares, pero llegamos a un com\u00fan acuerdo donde creemos que Coca Cola deber\u00eda comunicar que es el encargado de representar cualquier sentimiento POSITIVO, ya lo hace actualmente con algunas campa\u00f1as pero ser\u00eda bueno verlo completamente enfocado a esto.<\/p>\n<p style=\"text-align: justify;\">Pero bueno como el art\u00edculo lo menciona en el t\u00edtulo, esta vez a Coca Cola no le fue muy bien. Recientemente se lanz\u00f3 en el Super Bowl un anuncio (de esos car\u00edsimos) donde representaban el mensaje de la compa\u00f1\u00eda refresquera; se titul\u00f3 <strong>\u201cIt\u00b4s Beautiful\u201d\u00a0<\/strong>y muestra a los participantes del anuncio viviendo experiencias comunes de los americanos. Todo parec\u00eda dirigido al \u00e9xito pero a los ciudadanos de USA no les gust\u00f3 mucho la idea ya que durante el video empiezan cantando un cl\u00e1sico americano <strong>\u201cAmerica the Beautiful\u201d<\/strong> pero conforme avanza se puede observar la diversidad cultural al ser interpretada la misma canci\u00f3n en diferentes idiomas y con diferentes rasgos que caracterizan a los ciudadanos que habitan este pa\u00eds. Adem\u00e1s agregaron una pareja gay al video con su peque\u00f1a hija, convirti\u00e9ndose en el primer anuncio en el<strong> Super Bowl<\/strong> con \u00e9sta caracter\u00edstica.<\/p>\n<p style=\"text-align: justify;\">Coca Cola no le fue muy bien ya que existen ciudadanos americanos que lo consideraron una burla, al interpretar una canci\u00f3n que es pr\u00e1cticamente un himno para ellos y no tomaron muy bien el hecho de compartirlo con los dem\u00e1s habitantes de este pa\u00eds. Las redes sociales se llenaron con comentarios racistas hacia los participantes del video y hacia la pareja gay con su hija. Coca Cola defendi\u00f3 su campa\u00f1a remarcando la diversidad cultural y la uni\u00f3n que debe prevalecer en el pa\u00eds, y no solo entre ciudadanos originarios o nativos.<\/p>\n<p style=\"text-align: justify;\">Aqu\u00ed el anuncio.-<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.5em;\">[embedvideo id=\u201d443Vy3I0gJs\u201d website=\u201dyoutube\u201d]<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfUstedes qu\u00e9 piensan? \u00bfCreen que Coca Cola se equivoc\u00f3? \u00bfQu\u00e9 pasar\u00eda si se hiciera lo mismo en M\u00e9xico?<\/strong><\/p>\n<p style=\"text-align: justify;\">Fuente |<a href=\"http:\/\/insidetv.ew.com\/2014\/02\/02\/coke-super-bowl\/\" target=\"_blank\">EW<\/a>|<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Coca Cola siempre se ha caracterizado por la enorme inversi\u00f3n que realizan en campa\u00f1as publicitarias en todos los&hellip;\n","protected":false},"author":1,"featured_media":11192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-11191","post","type-post","status-publish","format-standard","has-post-thumbnail","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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Reconozco que ca\u00ed con la publicidad ya que\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/09\/Coca-Cola-Life.jpg?fit=1200%2C589&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/09\/Coca-Cola-Life.jpg?fit=1200%2C589&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/09\/Coca-Cola-Life.jpg?fit=1200%2C589&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/09\/Coca-Cola-Life.jpg?fit=1200%2C589&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/09\/Coca-Cola-Life.jpg?fit=1200%2C589&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":10613,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/29\/just-add-zero-cocacolazeromx\/","url_meta":{"origin":11191,"position":1},"title":"Just Add Zero @CocaColaZeroMx","author":"Dulce Mireles","date":"29 enero, 2014","format":false,"excerpt":"Recientemente Coca Cola Zero de la gran familia de gaseosas de la ciudad de Atlanta, Georgia EUA ha lanzado este interesante spot bajo la leyenda \"Just add Zero\" Del director\u00a0NIMA Nourizadeh quien ha trabajo con artistas como Lilly Allen,\u00a0Sophie Ellis-Bextor y \u00a0Hot Chip, sin embargo NIMA ha sido reconocido por\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/x.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/x.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/x.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/x.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/x.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8987,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/04\/reasonstobelieve-coca-cola\/","url_meta":{"origin":11191,"position":2},"title":"#ReasonstoBelieve by Coca Cola","author":"Dulce Mireles","date":"4 enero, 2014","format":false,"excerpt":"La marca Coca Cola es una de las favoritas no solo en su producto de bebidas refrescantes sino tambi\u00e9n por la grandiosa publicidad que se puede resumir en tres palabras: efectiva, emotiva y creativa. El a\u00f1o pasado nos sorprendieron con varias campa\u00f1as, de la cual la m\u00e1s recordada es \"Volvamonos\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/hqdefault.jpg?fit=480%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2674,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/30\/destronan-coca-cola-como-la-marca-mas-valiosa-del-mundo-marketing\/","url_meta":{"origin":11191,"position":3},"title":"Destronan a Coca-Cola como la marca m\u00e1s valiosa del mundo  #Marketing","author":"Anastacio S\u00e1nchez","date":"30 septiembre, 2013","format":false,"excerpt":"Despu\u00e9s de m\u00e1s de una d\u00e9cada como la marca m\u00e1s valiosa del mundo,\u00a0seg\u00fan la lista Interbrand,\u00a0Coca-Cola fue trasladada al tercer puesto, gracias a que Apple y Google la superaron este a\u00f1o, ya que tuvieron crecimientos de 28% y 34% respectivamente en comparaci\u00f3n del 3% que tuvo Coca en el ultimo\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":8158,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/20\/banksy-publicidad\/","url_meta":{"origin":11191,"position":4},"title":"Banksy, el famoso artista callejero y su cr\u00edtica a la publicidad en forma de Coca Cola","author":"Jorge Era\u00f1a","date":"20 diciembre, 2013","format":false,"excerpt":"Como ya sabemos Banksy es un artista practicante del street art brit\u00e1nico que naci\u00f3 por all\u00e1 de mediados de los 70\u00b4s. Hace tiempo nos encontramos unas im\u00e1genes realizadas por un dise\u00f1ador donde convirti\u00f3 algunos de los trabajos m\u00e1s famosos de Banksy en im\u00e1genes animadas (GIF). Empez\u00f3 su afici\u00f3n por el\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/banksy-coca-cola.jpg?fit=1000%2C562&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/banksy-coca-cola.jpg?fit=1000%2C562&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/banksy-coca-cola.jpg?fit=1000%2C562&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/banksy-coca-cola.jpg?fit=1000%2C562&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":22150,"url":"https:\/\/kalot.com.mx\/site\/2015\/07\/08\/coca-cola-le-dice-adios-a-logo\/","url_meta":{"origin":11191,"position":5},"title":"Coca Cola  le dice adi\u00f3s a su logo","author":"Gregoria Huerta","date":"8 julio, 2015","format":false,"excerpt":"\u00a0 Vamos por la calle y de pronto nos encontramos a una mujer con una falda muy corta, un hombre tatuado y vestido en su mayor\u00eda de negro, gente pidiendo dinero. No pasa mucho tiempo y ya nos formamos una opini\u00f3n de esa persona. \u00bfSe han puesto a pensar cu\u00e1nto\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/07\/20_el_ramadan_snetiqueta__860x450-1.jpg?fit=600%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/07\/20_el_ramadan_snetiqueta__860x450-1.jpg?fit=600%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2015\/07\/20_el_ramadan_snetiqueta__860x450-1.jpg?fit=600%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/11191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=11191"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/11191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/11192"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=11191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=11191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=11191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}