{"id":11052,"date":"2014-02-03T23:41:03","date_gmt":"2014-02-04T05:41:03","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=11052"},"modified":"2014-02-03T23:55:15","modified_gmt":"2014-02-04T05:55:15","slug":"expectativa-vs-realidad-honestslogans","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/02\/03\/expectativa-vs-realidad-honestslogans\/","title":{"rendered":"Expectativa vs Realidad #Honestslogans"},"content":{"rendered":"

Al momento de ofrecer un producto o servicio, existe un elemento que es el mejor cuate del logotipo: El buen eslogan.<\/p>\n

El eslogan es aquella frase acerca de lo que queremos proyectar como marca, algunos dicen que es “el grito de guerra” por los antecedentes del famoso “I want you” o simplemente es una frase que sirve de recordatorio para la audiencia acerca de lo que se ofrece. Como ya sabemos, no todo es color de rosa o bien como las imagenes que abundan en las redes sociales, existe: La expectativa y la realidad y de esta situaci\u00f3n no se escapa nadie, ni las grandes empresas…<\/p>\n

En este entrada, les compartimos a Honest Slogans “What people really think” que es una iniciativa del comunic\u00f3logo Clif y su equipo. Honest Slogans \u00a0nos muestra lo que pasar\u00eda si el eslogan de cada empresa, fuera iniciativa de los consumidores. Lo cierto es que una cosa es lo que quieras comunicar y otra muy diferente si con las estrategias y trabajo, logras que tus consumidores proyecten lo que deseas. A continuaci\u00f3n, algunos ejemplos.\u00a0\u00bfDe qu\u00e9 empresa estas de acuerdo con su eslogan y lo vives? En lo personal, cuando era ni\u00f1a estaba de acuerdo con McDonald’s “Me encanta” y ahora con Apple “Think Different”\u00a0<\/b><\/p>\n

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|HonestSlogans|<\/a><\/p>\n

Follow @DulceMireles<\/a>
\n\/\/<\/p>\n","protected":false},"excerpt":{"rendered":"Al momento de ofrecer un producto o servicio, existe un elemento que es el mejor cuate del logotipo:…\n","protected":false},"author":97,"featured_media":11062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-11052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"\nExpectativa vs Realidad #Honestslogans<\/title>\n<meta name=\"description\" content=\"Al momento de ofrecer un producto o servicio, existe un elemento que es el mejor cuate del logotipo: El buen eslogan. 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S\u00faper fr\u00edo \u00bfNo? Se antoja como para estar acostados viendo pel\u00edculas con una buena taza de caf\u00e9, pero creo que lo mejor es que se encuentren leyendo mi post. Hoy les hablo de un tema muy ad hoc con el d\u00eda. 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Todos alguna vez en la vida, hemos realizado una pintura, un dibujo, un dise\u00f1o gr\u00e1fico o hemos tomado una fotograf\u00eda,\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/256px-Deviantart.svg_.png?fit=768%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/256px-Deviantart.svg_.png?fit=768%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/256px-Deviantart.svg_.png?fit=768%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/03\/256px-Deviantart.svg_.png?fit=768%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":14912,"url":"https:\/\/kalot.com.mx\/site\/2014\/04\/15\/recomendacion-literaria-momo\/","url_meta":{"origin":11052,"position":5},"title":"Recomendaci\u00f3n Literaria: MOMO.","author":"Andrea Debo","date":"15 abril, 2014","format":false,"excerpt":"\u201cEn la noche brilla tu luz.De d\u00f3nde, no lo s\u00e9.Tan cerca parece y tan lejos.C\u00f3mo te llamas, no lo s\u00e9.Lo que quiera que seas:Luce, peque\u00f1a estrella.\u201d(Seg\u00fan una vieja canci\u00f3n infantil de Irlanda).\u00a0 El d\u00eda de hoy les hablar\u00e9 un poquito acerca de una novela que en lo personal me gust\u00f3\u2026","rel":"","context":"En "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/momo_by_michael_ende_by_mau009-d673mnw.jpg?fit=894%2C894&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/momo_by_michael_ende_by_mau009-d673mnw.jpg?fit=894%2C894&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/momo_by_michael_ende_by_mau009-d673mnw.jpg?fit=894%2C894&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/04\/momo_by_michael_ende_by_mau009-d673mnw.jpg?fit=894%2C894&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/11052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=11052"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/11052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/11062"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=11052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=11052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=11052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}